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Launch the Legacy: Creating a business brand that builds generational wealth by Dr. Ali Griffith

September 11, 2022 Melanie Hawken

Dr. Alisha “Ali” Griffith

Book Review

As women entrepreneurs, we all have experienced unexpected set-backs and challenges, and in her new book, Launch the Legacy, author, Dr. Alisha “Ali” Griffith believes the best way to deal with such unpredictable times is to launch your own legacy.


What if everything you thought was a challenge was actually strengthening your superpowers to build your legacy brand? Author, Dr. Alisha “Ali” Griffith, brings together 14 other dynamic aligned change agents to share their journeys on dealing successfully with life’s unexpected curve balls to still stand proudly in launching their own brands. Launch The Legacy will take you through the deaths, failures, parenting special needs, abuse and so much more that these women have experienced, to emerge as brand success stories. The book will help you to see other everyday high achieving women, who are launching legacies, even though they have experienced major adversities in their lives, propelling towards leaving generational wealth and doing it on their own time, in their own terms.

Launch the Legacy, is about shifting from passive to active and most importantly, about choosing you, through growing your impact, influence and income. Discover how to uncover your inner leader, survivor and million-dollar value brand. The time is now to go beyond the setbacks towards consistency in shifting your mindset, igniting your inner fire and making positive power moves towards generational excellence, success and legacy.

Author Quotes

The need to create and recreate generational wealth grew from tapping into my desires to design destiny.

The desire to create my own business was fueled by watching others who look like me building businesses that can last beyond their generation.

Legacy begins and continues with each of us. We all have skills and unique gifts that are valuable to someone else. Now is the best time to develop a thriving mentality to launch your business brand that can also build generational wealth.

About the author

Dr. Alisha “Ali” Griffith is a published author, transformational speaker and a startup business coach for women. She has dedicated her career to helping women to start profitable businesses and create wealth. Her proven path to profitability— laser clarity, systems and sales—takes business owners from brand new to badass. With an incomparable blend of business strategy and personal development, there is a depth to her coaching. An audiologist and speech pathologist by profession, Dr. Ali is trained to hear people so she can feel them. She supports women in getting to the heart of what they really should be doing in the world, and how to get there. Dr. Ali shows women how to have it all with highly functioning systems and strategies that maximize their time, talents and profitability. A believer that mindset goes hand-in-hand with money, she coaches clients through everything from their fear of sales to breakdowns in their personal lives. Leading by example, Dr. Ali is building a tribe of won’t-stop women who can fight through life’s unexpected and exceptional challenges—every day—and live lives that leave legacies.

https://draligriffith.com


Why LoA loves it…

For many women entrepreneurs, the motivation for building a business is to create opportunities for the next generation to thrive, and to be part of a legacy business that can continue to grow, decade after decade. But it takes a particular kind of mindset, strategy and approach to build a brand that has the capacity to also build generational wealth year on year. In her new book, Launch the Legacy, Dr. Ali Griffith, shares the secret sauce of how to successfully build a legacy business, one that is launched on strong foundations and that can provide a sustainable path for other generations to follow. This is a practical and insightful read, sharing stories of those women who have built legacy businesses of their own, despite numerous challenges and hurdles along the way. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

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LIONESS PLAYBOOKS



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