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Launch the Legacy: Creating a business brand that builds generational wealth by Dr. Ali Griffith

September 11, 2022 Melanie Hawken

Dr. Alisha “Ali” Griffith

Book Review

As women entrepreneurs, we all have experienced unexpected set-backs and challenges, and in her new book, Launch the Legacy, author, Dr. Alisha “Ali” Griffith believes the best way to deal with such unpredictable times is to launch your own legacy.


What if everything you thought was a challenge was actually strengthening your superpowers to build your legacy brand? Author, Dr. Alisha “Ali” Griffith, brings together 14 other dynamic aligned change agents to share their journeys on dealing successfully with life’s unexpected curve balls to still stand proudly in launching their own brands. Launch The Legacy will take you through the deaths, failures, parenting special needs, abuse and so much more that these women have experienced, to emerge as brand success stories. The book will help you to see other everyday high achieving women, who are launching legacies, even though they have experienced major adversities in their lives, propelling towards leaving generational wealth and doing it on their own time, in their own terms.

Launch the Legacy, is about shifting from passive to active and most importantly, about choosing you, through growing your impact, influence and income. Discover how to uncover your inner leader, survivor and million-dollar value brand. The time is now to go beyond the setbacks towards consistency in shifting your mindset, igniting your inner fire and making positive power moves towards generational excellence, success and legacy.

Author Quotes

The need to create and recreate generational wealth grew from tapping into my desires to design destiny.

The desire to create my own business was fueled by watching others who look like me building businesses that can last beyond their generation.

Legacy begins and continues with each of us. We all have skills and unique gifts that are valuable to someone else. Now is the best time to develop a thriving mentality to launch your business brand that can also build generational wealth.

About the author

Dr. Alisha “Ali” Griffith is a published author, transformational speaker and a startup business coach for women. She has dedicated her career to helping women to start profitable businesses and create wealth. Her proven path to profitability— laser clarity, systems and sales—takes business owners from brand new to badass. With an incomparable blend of business strategy and personal development, there is a depth to her coaching. An audiologist and speech pathologist by profession, Dr. Ali is trained to hear people so she can feel them. She supports women in getting to the heart of what they really should be doing in the world, and how to get there. Dr. Ali shows women how to have it all with highly functioning systems and strategies that maximize their time, talents and profitability. A believer that mindset goes hand-in-hand with money, she coaches clients through everything from their fear of sales to breakdowns in their personal lives. Leading by example, Dr. Ali is building a tribe of won’t-stop women who can fight through life’s unexpected and exceptional challenges—every day—and live lives that leave legacies.

https://draligriffith.com


Why LoA loves it…

For many women entrepreneurs, the motivation for building a business is to create opportunities for the next generation to thrive, and to be part of a legacy business that can continue to grow, decade after decade. But it takes a particular kind of mindset, strategy and approach to build a brand that has the capacity to also build generational wealth year on year. In her new book, Launch the Legacy, Dr. Ali Griffith, shares the secret sauce of how to successfully build a legacy business, one that is launched on strong foundations and that can provide a sustainable path for other generations to follow. This is a practical and insightful read, sharing stories of those women who have built legacy businesses of their own, despite numerous challenges and hurdles along the way. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

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