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the pride of Africa's women entrepreneurs

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Launch the Legacy: Creating a business brand that builds generational wealth by Dr. Ali Griffith

September 11, 2022 Melanie Hawken

Dr. Alisha “Ali” Griffith

Book Review

As women entrepreneurs, we all have experienced unexpected set-backs and challenges, and in her new book, Launch the Legacy, author, Dr. Alisha “Ali” Griffith believes the best way to deal with such unpredictable times is to launch your own legacy.


What if everything you thought was a challenge was actually strengthening your superpowers to build your legacy brand? Author, Dr. Alisha “Ali” Griffith, brings together 14 other dynamic aligned change agents to share their journeys on dealing successfully with life’s unexpected curve balls to still stand proudly in launching their own brands. Launch The Legacy will take you through the deaths, failures, parenting special needs, abuse and so much more that these women have experienced, to emerge as brand success stories. The book will help you to see other everyday high achieving women, who are launching legacies, even though they have experienced major adversities in their lives, propelling towards leaving generational wealth and doing it on their own time, in their own terms.

Launch the Legacy, is about shifting from passive to active and most importantly, about choosing you, through growing your impact, influence and income. Discover how to uncover your inner leader, survivor and million-dollar value brand. The time is now to go beyond the setbacks towards consistency in shifting your mindset, igniting your inner fire and making positive power moves towards generational excellence, success and legacy.

Author Quotes

The need to create and recreate generational wealth grew from tapping into my desires to design destiny.

The desire to create my own business was fueled by watching others who look like me building businesses that can last beyond their generation.

Legacy begins and continues with each of us. We all have skills and unique gifts that are valuable to someone else. Now is the best time to develop a thriving mentality to launch your business brand that can also build generational wealth.

About the author

Dr. Alisha “Ali” Griffith is a published author, transformational speaker and a startup business coach for women. She has dedicated her career to helping women to start profitable businesses and create wealth. Her proven path to profitability— laser clarity, systems and sales—takes business owners from brand new to badass. With an incomparable blend of business strategy and personal development, there is a depth to her coaching. An audiologist and speech pathologist by profession, Dr. Ali is trained to hear people so she can feel them. She supports women in getting to the heart of what they really should be doing in the world, and how to get there. Dr. Ali shows women how to have it all with highly functioning systems and strategies that maximize their time, talents and profitability. A believer that mindset goes hand-in-hand with money, she coaches clients through everything from their fear of sales to breakdowns in their personal lives. Leading by example, Dr. Ali is building a tribe of won’t-stop women who can fight through life’s unexpected and exceptional challenges—every day—and live lives that leave legacies.

https://draligriffith.com


Why LoA loves it…

For many women entrepreneurs, the motivation for building a business is to create opportunities for the next generation to thrive, and to be part of a legacy business that can continue to grow, decade after decade. But it takes a particular kind of mindset, strategy and approach to build a brand that has the capacity to also build generational wealth year on year. In her new book, Launch the Legacy, Dr. Ali Griffith, shares the secret sauce of how to successfully build a legacy business, one that is launched on strong foundations and that can provide a sustainable path for other generations to follow. This is a practical and insightful read, sharing stories of those women who have built legacy businesses of their own, despite numerous challenges and hurdles along the way. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE


CELEBRATING 10 YEARS


LATEST PODCAST

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic
Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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