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Launch the Legacy: Creating a business brand that builds generational wealth by Dr. Ali Griffith

September 11, 2022 Melanie Hawken

Dr. Alisha “Ali” Griffith

Book Review

As women entrepreneurs, we all have experienced unexpected set-backs and challenges, and in her new book, Launch the Legacy, author, Dr. Alisha “Ali” Griffith believes the best way to deal with such unpredictable times is to launch your own legacy.


What if everything you thought was a challenge was actually strengthening your superpowers to build your legacy brand? Author, Dr. Alisha “Ali” Griffith, brings together 14 other dynamic aligned change agents to share their journeys on dealing successfully with life’s unexpected curve balls to still stand proudly in launching their own brands. Launch The Legacy will take you through the deaths, failures, parenting special needs, abuse and so much more that these women have experienced, to emerge as brand success stories. The book will help you to see other everyday high achieving women, who are launching legacies, even though they have experienced major adversities in their lives, propelling towards leaving generational wealth and doing it on their own time, in their own terms.

Launch the Legacy, is about shifting from passive to active and most importantly, about choosing you, through growing your impact, influence and income. Discover how to uncover your inner leader, survivor and million-dollar value brand. The time is now to go beyond the setbacks towards consistency in shifting your mindset, igniting your inner fire and making positive power moves towards generational excellence, success and legacy.

Author Quotes

The need to create and recreate generational wealth grew from tapping into my desires to design destiny.

The desire to create my own business was fueled by watching others who look like me building businesses that can last beyond their generation.

Legacy begins and continues with each of us. We all have skills and unique gifts that are valuable to someone else. Now is the best time to develop a thriving mentality to launch your business brand that can also build generational wealth.

About the author

Dr. Alisha “Ali” Griffith is a published author, transformational speaker and a startup business coach for women. She has dedicated her career to helping women to start profitable businesses and create wealth. Her proven path to profitability— laser clarity, systems and sales—takes business owners from brand new to badass. With an incomparable blend of business strategy and personal development, there is a depth to her coaching. An audiologist and speech pathologist by profession, Dr. Ali is trained to hear people so she can feel them. She supports women in getting to the heart of what they really should be doing in the world, and how to get there. Dr. Ali shows women how to have it all with highly functioning systems and strategies that maximize their time, talents and profitability. A believer that mindset goes hand-in-hand with money, she coaches clients through everything from their fear of sales to breakdowns in their personal lives. Leading by example, Dr. Ali is building a tribe of won’t-stop women who can fight through life’s unexpected and exceptional challenges—every day—and live lives that leave legacies.

https://draligriffith.com


Why LoA loves it…

For many women entrepreneurs, the motivation for building a business is to create opportunities for the next generation to thrive, and to be part of a legacy business that can continue to grow, decade after decade. But it takes a particular kind of mindset, strategy and approach to build a brand that has the capacity to also build generational wealth year on year. In her new book, Launch the Legacy, Dr. Ali Griffith, shares the secret sauce of how to successfully build a legacy business, one that is launched on strong foundations and that can provide a sustainable path for other generations to follow. This is a practical and insightful read, sharing stories of those women who have built legacy businesses of their own, despite numerous challenges and hurdles along the way. — Melanie Hawken, founder & ceo, Lionesses of Africa

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CELEBRATING 10 YEARS


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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
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Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

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