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the pride of Africa's women entrepreneurs

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The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up by Rachel E Turner

August 26, 2022 Melanie Hawken

Book Review

Rachel E Turner, serial entrepreneur and author of the new book, The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up, understands all too well that start-up leadership skills and experience will only get you so far. The founder path is isolating, stressful and overwhelming, and few founders survive the scale-up journey unscathed. If you don’t scale your leadership as you scale your company, you’re unlikely to survive.

Rachel E Turner has spent over twenty years helping founders of growing businesses to survive and thrive, so they can lead successful and healthy businesses. Her new book, The Founder’s Survival Guide, shows you how to do the same. It shows you how to adapt your leadership style and shift from brave warrior, to considered architect, to wise monarch as your business grows. It addresses some of the most common challenges scale-up founders face, and provides an extensive toolbox to help you manage your team, your energy and your mind.

Read this book to:

  • Understand what your business, people and stakeholders require of you at different stages of growth, and adapt your leadership style accordingly

  • Master the skills of communicating to influence and communicating to manage, and know when to use which

  • Stay energetically fit for the marathon, not the sprint

  • Avoid the self-sabotaging ego defences that can hold back even the most inspiring founder

  • Scale your leadership as you scale your business – from start-up to scale-up to grown-up

Author Quotes

If you don’t scale your leadership as you scale your company, you’re unlikely to survive. 

Founding and scaling a business is isolating and stressful. You need to be a visionary leader, skilled manager, operations genius, salesperson par excellence, and technical whizz-kid, often all on the same day.

My job is to enable founders to survive and thrive so that they can lead profitable, healthy and successful businesses and enjoy the journey along the way.

About the author

Rachel E Turner is a 'Founder Whisperer’ with more than twenty years' experience as a transformative coach and leadership consultant. She started her professional life in the music industry, founding five successful dance music enterprises with her then partner Carl Cox before her twenty-fifth birthday. She left the music industry in the late 90s to retrain in psychology and launched her first coaching practice in 1999. After two decades refining her skills, she co-founded VC Talent Lab in 2020 to put leadership talent development at the centre of the VC ecosystem. Her extensive experience as a transformative coach and consultant helps founders and entrepreneurs to cultivate healthy, thriving businesses. Her superpower is helping her clients scale themselves to scale their businesses. Rachel serves as a senior advisor on behaviour change to global/multimillion-dollar organisations. She is passionate about impacting leaders who impact the world and tithes a percentage of her professional time to not-for-profit organisations. She is married to her teenage sweetheart, Francesco, and splits her time between their homes in the Sussex countryside and central London.

www.thefounderssurvivalguide.com


Why LoA loves it…

We all know how tough the startup journey can be, not to mention what happens what that business goes into growth mode. It can be daunting, stressful, challenging, and so much more. In her new book The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up, Rachel E Turner has so much great advice and practical insights to help you to do just that. She knows from first-hand experience what it takes, and what can happen when you don’t have the right approach and strategy. This is a really good read and importantly is like having a business coach with you to guide you through the various growth stages of your business, empowering you to deal with each one of them positively and with the right support tools. A must-read if you are really committed to not just growing your business, but thriving in it too. — Melanie Hawken, founder & ceo, Lionesses of Africa

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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORY
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Vanessa Mhlom, a South African wellness brand builder
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
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Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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