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Lionesses of Africa

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the pride of Africa's women entrepreneurs

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The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up by Rachel E Turner

August 26, 2022 Melanie Hawken

Book Review

Rachel E Turner, serial entrepreneur and author of the new book, The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up, understands all too well that start-up leadership skills and experience will only get you so far. The founder path is isolating, stressful and overwhelming, and few founders survive the scale-up journey unscathed. If you don’t scale your leadership as you scale your company, you’re unlikely to survive.

Rachel E Turner has spent over twenty years helping founders of growing businesses to survive and thrive, so they can lead successful and healthy businesses. Her new book, The Founder’s Survival Guide, shows you how to do the same. It shows you how to adapt your leadership style and shift from brave warrior, to considered architect, to wise monarch as your business grows. It addresses some of the most common challenges scale-up founders face, and provides an extensive toolbox to help you manage your team, your energy and your mind.

Read this book to:

  • Understand what your business, people and stakeholders require of you at different stages of growth, and adapt your leadership style accordingly

  • Master the skills of communicating to influence and communicating to manage, and know when to use which

  • Stay energetically fit for the marathon, not the sprint

  • Avoid the self-sabotaging ego defences that can hold back even the most inspiring founder

  • Scale your leadership as you scale your business – from start-up to scale-up to grown-up

Author Quotes

If you don’t scale your leadership as you scale your company, you’re unlikely to survive. 

Founding and scaling a business is isolating and stressful. You need to be a visionary leader, skilled manager, operations genius, salesperson par excellence, and technical whizz-kid, often all on the same day.

My job is to enable founders to survive and thrive so that they can lead profitable, healthy and successful businesses and enjoy the journey along the way.

About the author

Rachel E Turner is a 'Founder Whisperer’ with more than twenty years' experience as a transformative coach and leadership consultant. She started her professional life in the music industry, founding five successful dance music enterprises with her then partner Carl Cox before her twenty-fifth birthday. She left the music industry in the late 90s to retrain in psychology and launched her first coaching practice in 1999. After two decades refining her skills, she co-founded VC Talent Lab in 2020 to put leadership talent development at the centre of the VC ecosystem. Her extensive experience as a transformative coach and consultant helps founders and entrepreneurs to cultivate healthy, thriving businesses. Her superpower is helping her clients scale themselves to scale their businesses. Rachel serves as a senior advisor on behaviour change to global/multimillion-dollar organisations. She is passionate about impacting leaders who impact the world and tithes a percentage of her professional time to not-for-profit organisations. She is married to her teenage sweetheart, Francesco, and splits her time between their homes in the Sussex countryside and central London.

www.thefounderssurvivalguide.com


Why LoA loves it…

We all know how tough the startup journey can be, not to mention what happens what that business goes into growth mode. It can be daunting, stressful, challenging, and so much more. In her new book The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up, Rachel E Turner has so much great advice and practical insights to help you to do just that. She knows from first-hand experience what it takes, and what can happen when you don’t have the right approach and strategy. This is a really good read and importantly is like having a business coach with you to guide you through the various growth stages of your business, empowering you to deal with each one of them positively and with the right support tools. A must-read if you are really committed to not just growing your business, but thriving in it too. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

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