Book Review
Author and entrepreneur, Elizabeth Ogabi, believes it’s time to make your ideas a reality, and in her new book Side Hustle in Progress: A Practical Guide to Kickstarting Your Business, she shows you how. If you are feeling overwhelmed by all the information out there about starting a side hustle; or you have a great business idea but no clue where to start; or you are looking for advice to help you build the portfolio career you desire - then her new book is just what you need to read.
Side Hustle in Progress: A Practical Guide to Kickstarting Your Business by Elizabeth Ogabi is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived. As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including:
• Cultivating an entrepreneurial mindset
• Getting clarity on your why, your vision and your mission
• Defining your customer
• Connecting with your audience
• Building your founding team
• Financing options
• PR tactics and strategies
This book will set you up for success in your side hustle so you can avoid wasting your time, money and effort as you work towards turning your business idea into a reality.
Author Quotes
It’s time to make your ideas a reality, because if not now, when?
The purpose of this book is to bring your ideas to life, now and in the future.
Starting a side hustle has become an extremely popular choice; it’s a thing of pride to call yourself a founder and to be doing something entrepreneurial.
About the author
Elizabeth Ogabi is an entrepreneur, author, podcaster, and educator. Since the age of 16 she has been obsessed with entrepreneurship and since then has launched several side hustles. In 2016 she founded For Working Ladies, a digital media platform focused on equipping women with the information and tools they need to start a successful business. Most recently, she co-founded Leicour.com a private membership network focused on accelerating women within organisations into leadership roles. Whether it’s starting a side hustle, breaking through the corporate glass ceiling, or pursuing full-time entrepreneurship, her ultimate goal is focused on the advancement and economic empowerment of women. She is also the host of How I Made It Happen, a podcast focused on sharing advice from entrepreneurs, innovators and leaders. Elizabeth has been recognised for her work by Forbes, The Dots, and other notable publications.
In 2019 she was named one of the UK Ambassadors of Women’s Entrepreneurship Day. She has also been recognised by The Dots as a Rising Star Inspiring Change in both 2020 and 2021.
Why LoA loves it…
It is often a tough choice for those who want to give up the corporate job in favour of starting a business, but it doesn’t have to be an ‘all or nothing’ decision. Elizabeth writes about how to dip a toe into the world of entrepreneurship by creating a side hustle in the first instance, which could eventually become a full time business journey. She provides her insights, together with those of women who have taken similar decisions and journeys, to provide a roadmap for others to follow. This is a fascinating read that offers fledgling women entrepreneurs with a route to turning their business ideas and passions into a reality. — Melanie Hawken, founder & ceo, Lionesses of Africa