LIONESS WEEKENDER COVER STORY
Dynamic Outsourced Solutions (Pty) Ltd, South Africa’s pioneering and innovative staffing and outsourcing business
Dr. Angela Dick (Hon) is the Founder and Managing Director of Dynamic Outsourced Solutions (Pty) Ltd (South Africa). She is the recipient of many exceptional business awards and is recognised as the female leader in the Staffing and Outsourcing Services Industry. Angela has 38 years of business experience and as a Founder of her first company, she grew the revenue from R85 000 back in 1983 to well over three quarters of a billion rand by 2020. Her vision for her new company DYNAMIC is to create a positive legacy by making a substantial and sustainable contribution to improve the quality of life and hope for the future, for as many South African citizens as possible.
Lioness Weekender found out more about Angela’s vision for her new business and the impact she wants to make in the lives of others.
What does your company do?
DYNAMIC provides numerous business services that support the critical infrastructure for an organisation to operate efficiently and effectively. We assist companies to achieve their business objectives by customizing our services to meet each of our client’s specific operational requirements. Our services include Outsourcing Staffing and Recruitment, Training, Human Resources Guidance and Management, Payroll, Risk Management, Time and Attendance solutions, Marketing, and Legal Advisory. Our operation is based nationally, and we service all industries across the board.
What inspired you to start your company?
My deep concern for the well-being of our people. I want them to meet their potential and go beyond, thus providing a safe and secure future for themselves and their families.
Why should anyone use your service or product?
We are alert and available 24/7 because people are not machines and if there is any breakdown or loss of performance, we need to be there to help sort out and address the issues, getting them back on their feet again.
Tell us a little about your team
Awe inspiring! My daughter, Rebecca, who is our National Public Relations and Marketing Manager has over 12 years excellent experience and is exceptionally creative and responsible in her role. Monique Le Roux, down in Cape Town has many years of experience in our Industry and is incredibly passionate about her work – she simply doesn’t stop until the work is done. Clive Kay, our IT GO TO Man ….incredibly pedantic and makes sure everything is in its right place and functions at Top performance level! Gerald Dirksen, our Operations Manager who has been with me since 1984…..the years’ service speak for themselves. We have been in many, many difficult situations together. I cannot mention all the members of my team, but I am proud to be working with them and delighted at their devotion and critical care that they take to perform their functions perfectly.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
I actually do come from an entrepreneurial background – my father was a professional photographer and recognized as the top Portrait Photographer in South Africa and amongst the top 5 in the World in his day. His father owned and ran the biggest Bakery in Bolton, England and my maternal grandmother owned and ran a Boarding house in Llandudno, Wales.
Starting off as an entrepreneur with only your purpose and skills to get you going, is very scary as there certainly is no easy money that comes your way, especially if it is something that no one particularly cares for and you are bringing something new to the table that may actually make people feel uncomfortable to begin with ….which is what I did. The reward comes very much in seeing a positive change in people’s lives and that to me is my most important purpose. There are all sorts of crises and dramas along the way, and one has to learn from all these experiences and grow from them. I believe I am pretty strong through all that I have experienced and learnt along the way. I have never lost sight of my original purpose. Never. It gives me a good feeling to know that I have helped over 3 million South Africans to find an opportunity to grow themselves and help make themselves and their families more secure.
What are your future plans and aspirations for your company?
Always to be the best at what we do, that is critical, even if we are not the biggest - to me excellence is key, not size. I have travelled and experienced over 60 different countries in the world and naturally I see opportunities for our people everywhere, so international expansion is a must.
What gives you the most satisfaction being an entrepreneur?
Watching our people leap at the opportunities presented to them and watching them grow and benefit from all the different experiences they have. Making a positive difference in people’s lives….in so many different ways.
What's the biggest piece of advice you can give to other women looking to start-up?
Keep your focus. Do not be afraid to ask for advice, but make sure it comes from the right people, people who want you to succeed. Obstacles will get in your way of course, but know you will find a way around them - you have the right to be successful. Work at it.
Find out more
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