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the pride of Africa's women entrepreneurs

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Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company by Katja Presnal and Candice Kilpatrick Brathwaite

August 14, 2021 Melanie Hawken
Katja Presnal and Candice Kilpatrick Brathwaite

Katja Presnal and Candice Kilpatrick Brathwaite

Book Review

Big Rich Money is a transformative entrepreneur’s guidebook written by world-renowned and award-winning business and marketing consultants, Katja Presnal and Candice Kilpatrick Brathwaite. It is a book that leads you on a discovery of how to elevate your business and life goals. It provides insights to their goal-achieving secrets and access to practical business tools so you can make more money with your company faster.


Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company by Katja Presnal and Candice Kilpatrick Brathwaite demystifies money blocks, entrepreneurial mindset, branding, strategy, marketing, production management, and building sustainable business models. The empowering stories from entrepreneurs show how building a profitable company is possible for anyone.

You will learn how to:

  • Find out exactly what your customers want.

  • Avoid the seven deadliest mistakes business owners make.

  • Pivot to success even when everything goes wrong.

  • Use storyselling to enchant your ideal customer.

  • Mimic the marketing of the world’s biggest brands - with a fraction of the budget.

  • Futureproof your business by creating a sustainable business model.

Big Rich Money is a standing ovation for those who take charge of their own success. 

If you are looking for answers to any of these business questions, then read on:

  • Should I start my own business or a side hustle?

  • What steps do I need to take to start my own business?

  • How can I make money online from home?

  • How do I know my business idea is good and will make money?

  • Why is my business not making enough money?

  • How to price my products or services?

  • How can I get people to buy my products?

  • How can I market my products better and get my business out there?

  • How can I get more customers?

  • How to make money faster with my company?

  • How to have better engagement on social media?

  • How to create a business strategy?

  • How to make a digital marketing plan?

  • How to manage my production better and make sure I invest in the right things?

  • Should I hire people or do everything myself?

Author Quotes

Women need business networks and help setting up their businesses for sustainable growth now more than ever before.

We especially have a heart for women to become more money positive and think of money as a vehicle for good and fulfilling our purpose in the world.

We want to help other women with entrepreneurial dreams to launch their first business or level up existing ones, growing and expanding and hiring.

About the authors

Katja Presnal and Candice Kilpatrick Brathwaite are digital marketing pioneers who leveraged their blogging and social media skills to build careers as digital nomads living around the world. They built their digital marketing careers as work-at-home moms. They have over 20 years of collective experience in business and marketing strategy. This book shares techniques they have successfully used to help Fortune 100 companies, startups, and solopreneurs to launch, grow faster, and make sales records. Their high-ticket guidance is now accessible to all business owners for the first time.

Candice Kilpatrick Brathwaite is an NYC-based marketing strategist with a mission to empower womxn to be in charge of their earning and wealth. A recipient of multiple American Advertising Awards, Katja Presnal, owns a marketing agency in Helsinki, Finland, and promotes Nordic values around work/life balance in her blog SkimbacoLifestyle.com. Together they founded Insider Society, a success accelerator for women entrepreneurs. 

www.insidersociety.com.


Why LoA loves it…

If you have ambitions for your business, you want to achieve the goals you have set for it, and you need to build your own success roadmap to get you there, then Big Rich Money is a good read for you. It provides some really interesting insights from authors Katja Presnal and Candice Kilpatrick Brathwaite, who know from first hand experience what it takes to turn business intentions into a profitable business. If you are in need of a way to remove the mental blocks that are standing in your way to achieving success, and you need a shift in mindset, then this is a great read for you. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp
Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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