LIONESS WEEKENDER COVER STORY
PMS Group Africa Ltd, an award winning and acclaimed 360°marketing and communications agency
As the Founder and current Chief Executive Officer of PMS Group Africa Ltd and Chair of COMESA’s FEMCOM, present in 21 countries across Africa with the primary goal of enhancing women’s economic power, Joanne Mwangi-Yelbert brings more than 23 years of multi-faceted experience in pan African commerce, integrated communication and public relations within both the public and private sector. Her partnerships straddle the globe and create opportunities for top talent in over 24 countries and four continents. Kenyan by birth, she is a culturally astute and discerning royal Ghanaian Queen whose culturally sensitive approach to socio-economic challenges make Africa and the globe, her home. Joanne has won numerous local and International Awards. She is a 3rd time finalist at The All Africa Business Leaders Award, is an Organization of Women in International Trade Woman of the Year award holder, a KPMG and Nation Media Group Top Entrepreneur of the Year and bearer of the coveted Head of State Commendation for her extraordinary achievements in formalizing the efforts to include women, youth and persons with disabilities in the Kenya Government’s Procurement policy.
Lioness Weekender spoke to Joanne to find out more about her fascinating entrepreneurial journey and her vision for the future.
What does your company do?
We are an award winning and acclaimed 360°marketing and communications agency with years of experience, that takes your brand from conception to consumption; we take care of all your non-core brand alignment needs.
What inspired you to start your company?
I needed to pay bills and realized the gap in the communications sector was a niche I could fill. Over the years, the motivation has changed but the dream lives on. Today, I am inspired by the team and the brands we develop to become iconic.
What makes your business, service or product special?
We are a one stop shop marketing and communications agency with a proven track record of timely service delivery. We have dedicated high calibre service personnel. Using design thinking we empathize with our clients, recognize and enhance our role in their value chain to become their strategic partner.
Tell us a little about your team
Our 55 employee strong team embraces a culture of limitless possibilities with participatory performance management and career mapping. We are leveraging on the assets that we posses; from our strong management, iconic leadership and award winning experience in the market.
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
An entrepreneur at heart and in practice, I love and am inspired by trail blazers, women trail blazers being her heroes. Titans that build wealth, live without limits, are true to themselves, hold high ideals and constantly aspire to greatness reinforce my conviction not to let anything stand in the way of my ambition, nor prevent me from giving back, in full measure, to society.
What are your future plans and aspirations for your company?
Continued growth as a Pan African business that nurtures brands to command the global market.
What gives you the most satisfaction being an entrepreneur?
Impacting lives through job creation, livelihoods, decent work and skills upgrading.
What's the biggest piece of advice you can give to other women looking to start-up?
Get started now! There is no time like the present.
To find out more, contact Joanne Mwangi via email Joanne.Mwangi@pmsafrica.com or visit the PMS Group Africa Website: http://www.pmsafrica.com