Startup Story

Tshegofatso Moatswi is the founder and Chief Executive Director of The Wire Media Agency, which is an Information and Technology Company in Botswana that offers workplace solutions. The Wire Media Agency was incorporated in 2013 and initially wanted to go the media route, hence the name, but as time went on moved towards the Information and Technology sector to offer disruptive and transformational technologies. The Wire Media Agency is a female and youth owned company in a male dominant industry and has 7 employees.

LoA spoke to founder Tshegofatso Moatswi to learn more about this innovative information and technology business and its plans for the future.

What does your company do?

The Wire Media Agency is an Information and Technology Company that offers Smart Digital Workplace Solutions which includes the following:

Digital Visitor Management solutions for Health Care, Residential Estates, for Business and for Mining
Employee Screening- Mobile App, Face Recognition Access Control Terminal With Digital Detection Module, Wearables for Social Distancing & Contact Tracing
eLearning Solution - Digital Notice Boards
Customer Feedback System
WhatsApp for Business API

“I am going to let the following statement speak volumes and communicate what I cannot express: ‘Sales Go Up and Down, But Service Stays Forever’.”

What inspired you to start your company?

We had come to a realization that as far as Smart Digital Workplace Solutions are concerned, we were lagging behind in Africa but more so in Botswana. It was quite evident that South Africa, Ghana, Nigeria and Kenya were the only African countries which were catching on to the necessary changes needed for Africa as a continent to utilize and implement transformational technologies for innovation to move it forward.

What makes your business, service or product special?

I am going to let the following statement speak volumes and communicate what I cannot express: "Sales Go Up and Down But Service Stays Forever". Basically, it is not about our business, service or our product being special but it is about understanding the core principles of being in business for service and not just for profit. It is appreciating the customer journey, it is about acknowledging the fact that it is all about service. Even if your business offers the best or lowest price but does not appreciate its target market and offer the best service it simply wont survive, period!

Tell us a little about your team

Our team is the secret to our business offering the best service. Business 101, if your team is not happy your customers wont receive the best service and that will be the downfall of your business. We have the most amazing team, we do not have title specific or job specific roles but rather we work as a team knowing that it takes the whole team working together for us to be a business and not just the CEO.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

As a female, a mother to three beautiful girls and a daughter, my entrepreneurial journey began at a very young age as a girl child. I had an interest innovation in the sense that I would think outside the box and turn a simple item to an upgraded version. I had a vision, an interest to transform, to change, to beautify, to add another attribute to an item for it to simplify day-to-day tasks. I guess I got it from my parents as both my mother and father were entrepreneurs. My father is a musician as well as a business minded individual, and my mother is a hard working woman with deep beliefs in never giving up no matter what life throws your way. She and my father are contributors to the entertainment industry in Botswana. I think I am now coming to a realization that I was born an entrepreneur as it is in my blood, it is who I am, it is my gift and legacy I am to leave to my daughters.

“Even if your business offers the best or lowest price but does not appreciate its target market and offer the best service it simply wont survive, period!”

What are your future plans and aspirations for your company?

Our future aspirations for our company is for our country Botswana to gain recognition and to be considered as a contributor in the Innovation and Technology space. All of the people in our organization understand what we want our company and customer set to “look like” in the long term, and they use this understanding to both motivate and guide their work.

What gives you the most satisfaction being an entrepreneur?

Owning a business is not the same as any other experience. Unlike being self-employed, starting a business is creating a new, separate entity. With care and attention, it grows over time. It becomes a recognized force in your market, recognized in your community, and something people talk about. You will worry about your business, struggle with it, and celebrate every achievement. Over time, a business becomes something you can sell or pass on to your children. In addition to all the other wonderful feelings ownership can give you, there is also a great deal of satisfaction knowing that your business is something your employees can reply on. The checks you write help them raise their families, buy food and pay mortgages, and afford vacations and cars.

What's the biggest piece of advice you can give to other women looking to start-up?

“No one is going to believe in you like you do.”

Contact or follow The Wire Media Agency

Why LoA loves it…

As an entrepreneur, it’s essential to be an innovator and to continually look to finding ways of servicing customers by harnessing the power of digital technology. Tshegofatso Moatswi understands this and her business is geared to not only providing great service to her customers but also continually innovating to find the right tech solutions they need. In a fast changing world that is data and digitally driven, she is poised to assist her customers to make the most of digital innovation to enhance their business efficiency and opportunities. — Melanie Hawken, founder & ceo, Lionesses of Africa