• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Tshegofatso Moatswi, an entrepreneur creating smart digital workplace solutions in Botswana

July 10, 2021 Melanie Hawken
Tshegofatso Moatswi, founder and Chief Executive Director, The Wire Media Agency (Botswana)

Tshegofatso Moatswi, founder and Chief Executive Director, The Wire Media Agency (Botswana)

Startup Story

Tshegofatso Moatswi is the founder and Chief Executive Director of The Wire Media Agency, which is an Information and Technology Company in Botswana that offers workplace solutions. The Wire Media Agency was incorporated in 2013 and initially wanted to go the media route, hence the name, but as time went on moved towards the Information and Technology sector to offer disruptive and transformational technologies. The Wire Media Agency is a female and youth owned company in a male dominant industry and has 7 employees.




LoA spoke to founder Tshegofatso Moatswi to learn more about this innovative information and technology business and its plans for the future.

What does your company do?

The Wire Media Agency is an Information and Technology Company that offers Smart Digital Workplace Solutions which includes the following:

  • Digital Visitor Management solutions for Health Care, Residential Estates, for Business and for Mining

  • Employee Screening- Mobile App, Face Recognition Access Control Terminal With Digital Detection Module, Wearables for Social Distancing & Contact Tracing

  • eLearning Solution - Digital Notice Boards

  • Customer Feedback System

  • WhatsApp for Business API

WMA 5.jpg
WMA 6.jpg
WMA 8.jpg

“I am going to let the following statement speak volumes and communicate what I cannot express: ‘Sales Go Up and Down, But Service Stays Forever’.”

What inspired you to start your company?

We had come to a realization that as far as Smart Digital Workplace Solutions are concerned, we were lagging behind in Africa but more so in Botswana. It was quite evident that South Africa, Ghana, Nigeria and Kenya were the only African countries which were catching on to the necessary changes needed for Africa as a continent to utilize and implement transformational technologies for innovation to move it forward.

What makes your business, service or product special?

I am going to let the following statement speak volumes and communicate what I cannot express: "Sales Go Up and Down But Service Stays Forever". Basically, it is not about our business, service or our product being special but it is about understanding the core principles of being in business for service and not just for profit. It is appreciating the customer journey, it is about acknowledging the fact that it is all about service. Even if your business offers the best or lowest price but does not appreciate its target market and offer the best service it simply wont survive, period!

Tell us a little about your team

Our team is the secret to our business offering the best service. Business 101, if your team is not happy your customers wont receive the best service and that will be the downfall of your business. We have the most amazing team, we do not have title specific or job specific roles but rather we work as a team knowing that it takes the whole team working together for us to be a business and not just the CEO.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

As a female, a mother to three beautiful girls and a daughter, my entrepreneurial journey began at a very young age as a girl child. I had an interest innovation in the sense that I would think outside the box and turn a simple item to an upgraded version. I had a vision, an interest to transform, to change, to beautify, to add another attribute to an item for it to simplify day-to-day tasks. I guess I got it from my parents as both my mother and father were entrepreneurs. My father is a musician as well as a business minded individual, and my mother is a hard working woman with deep beliefs in never giving up no matter what life throws your way. She and my father are contributors to the entertainment industry in Botswana. I think I am now coming to a realization that I was born an entrepreneur as it is in my blood, it is who I am, it is my gift and legacy I am to leave to my daughters.

WMA 7.jpg
WMA 2.jpg
WMA 3.jpg

“Even if your business offers the best or lowest price but does not appreciate its target market and offer the best service it simply wont survive, period!”

What are your future plans and aspirations for your company?

Our future aspirations for our company is for our country Botswana to gain recognition and to be considered as a contributor in the Innovation and Technology space. All of the people in our organization understand what we want our company and customer set to “look like” in the long term, and they use this understanding to both motivate and guide their work.

What gives you the most satisfaction being an entrepreneur?

Owning a business is not the same as any other experience. Unlike being self-employed, starting a business is creating a new, separate entity. With care and attention, it grows over time. It becomes a recognized force in your market, recognized in your community, and something people talk about. You will worry about your business, struggle with it, and celebrate every achievement. Over time, a business becomes something you can sell or pass on to your children. In addition to all the other wonderful feelings ownership can give you, there is also a great deal of satisfaction knowing that your business is something your employees can reply on. The checks you write help them raise their families, buy food and pay mortgages, and afford vacations and cars.

What's the biggest piece of advice you can give to other women looking to start-up?

“No one is going to believe in you like you do.”


Contact or follow The Wire Media Agency

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE | EMAIL desiree@thewiretech.africa


Why LoA loves it…

As an entrepreneur, it’s essential to be an innovator and to continually look to finding ways of servicing customers by harnessing the power of digital technology. Tshegofatso Moatswi understands this and her business is geared to not only providing great service to her customers but also continually innovating to find the right tech solutions they need. In a fast changing world that is data and digitally driven, she is poised to assist her customers to make the most of digital innovation to enhance their business efficiency and opportunities. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Startup Story Tags Botswana, Technology, Women in Tech
← Keren Pybus, an ethical apparel manufacturing visionary in AfricaVictoria Orr, a South African social entrepreneur showcasing talented artists to  the UK market →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.