Book Review
Can everyone build a brand through digital platforms? Andrea Siracuse, author of Voguepreneurs: Women Entrepreneurs Who Have Built Million Dollar Brands Through Digital Platforms, sets out to find out why some women rise to the top and others flop at building brands through digital platforms.
Filled with stories, lessons, and takeaways from successful female entrepreneurs, Andrea Siracuse, author of Voguepreneurs takes a look at how successful women sparked an idea, refined that idea, and then used digital to grow their community and brand. She looks at the rise of influencer marketing, and the move from bricks and mortar retail to digital storefronts and how marketing has had to adapt to meet a new type of retail consumer. Andrea also shares how other successful women entrepreneurs have achieved success, growing their businesses and brands in the digital world and harnessing the power of influencers to help them connect with customers.
In this book, you’ll learn:
How the uber-successful female influencers on social media built a massive following.
What lessons you can use from their trials and triumphs to grow your own brand.
What the 4 S’s to Success are and how to use them to achieve unlimited potential.
Voguepreneurs is the perfect tool to help you grow your own brand, learn how digital marketing has evolved, and inspire you to grow your own million dollar business.
Author quotes
I define influencers as a new wave of entrepreneurs for our time.
This book tells the stories of my favourite businesswomen and influencers, how they grew their brands, and how they made a living doing it.
This isn’t a book about how to be an influencer. Rather, it’s a book about women entrepreneurs, influencers, and the intersection of the two.
I guess in a way, I needed to write this book for it to be my own guide to success. How all these women have paved their own path is inspiring, and we can all take a page out of their book and learn something to apply to our own lives.
About the author
Andrea Siracuse has always had a passion for fashion. Growing up with a love for pop culture, she was a natural fit for the world of social media when people started using popular platforms, such as Instagram, to become “Insta-famous.” Her passion developed into a career in social media, working for some of the biggest brands in the world. Andrea set out to develop a book that is both a how-to guide and a series of case studies of badass women building badass brands in the fashion and beauty industries. When she’s not busy writing and scrolling her Insta feed, she’s likely hanging out with her husband and English bulldog, Millie.
Why LoA loves it….
There is no denying that these days as a woman entrepreneur it is vital to not just manage your business and brand effectively in the conventional way, but to also manage your digital presence in a way that resonates and connects with customers. The use of influencers to amplify your brand message and positioning can be a powerful way of breaking through the clutter and noise in a crowded marketplace. In her new book, Voguepreneurs, Andrea Siracuse shows you how to do just that, using examples of powerhouse women entrepreneurs who have built successful businesses and brands in the digital world, and importantly, also those who have failed. This is a must-read for any would-be digital brand builder who wants to understand how influencers work and the impact they can make. — Melanie Hawken, founder & ceo of Lionesses of Africa