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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

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Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion Into Profit by Holly Tucker

February 21, 2021 Melanie Hawken
Holly Tucker MBE

Holly Tucker MBE

Book Review

Holly Tucker MBE, co-founder of notonthehighstreet and creator of Holly & Co, is on a mission to change business forever, and in her new book Do What You Love, Love What You Do, she is on her way to doing just that. Having inspired over 100,000 entrepreneurs and identified the keys to their success, Holly now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.


Holly Tucker MBE, author of Do What You Love, Love What You Do, is focused on demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut. If you are an entrepreneur with a big vision that needs to be realized, Holly’s beautiful and vibrant book will allow your dreams to take flight. She shares her own story along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE, who reveal their biggest lessons and proven advice on creating and growing a business. 

From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive. A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

Author quotes

This is no ordinary business book (would you expect anything less from me?!) It’s colourful, bright,  and showcases the magic of fellow founders who ‘Do What They Love.’ 

Think of this book as your business bible with a difference. Tackling business in a new way, a soulful way, and reimagining a different way to do business.

It could be you’re a dreamer, or perhaps you’re just at the very start of your business journey, or maybe you’re 10 years in and need to realign on your journey. Whatever stage, this book is for you.

My greatest wish and hope is that you’ll find this book central to your toolkit when it comes to business, not just for now, but for years to come.

About the author

From an early age Holly Tucker had an entrepreneurial streak and a love for all things beautiful and creative. In 2006, with her 3-month-old son Harry in her arms, sat at her kitchen table, her business notonthehighstreet was born. Over a decade later, Holly is now championing creative small businesses with Holly & Co, a place to champion and shine a light on the incredible talent of creative small business owners and future founders across the world. As the UK Ambassador to Creative Small Businesses, Holly is working to positively influence this creative movement by redefining what it means to be a 'small business', encouraging more women to start their own businesses, as well as empowering our young with the skills to thrive in the new working world they are entering.

www.holly.co


Why LoA loves it….

If there is one thing that Africa has in abundance, it’s creative small businesses founded by passionate women entrepreneurs. The challenge for these incredible creatives is to get their unique and beautiful products into new markets and reaching more customers. That means understanding how to build a growth business, how to trade in global markets, how to ensure product quality and consistency of supply so they can attract the attention of customers, retailers and investors alike. Holly Tucker’s new book is a great source of information, advice and inspiration for women entrepreneurs on the African continent who would like to do business in new markets and to learn from other women who are already taking their creative enterprises global. This is a great read for all creative women entrepreneurs who have a vision to take their small businesses to the next level. — Melanie Hawken, founder & ceo of Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp
Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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