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Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion Into Profit by Holly Tucker

February 21, 2021 Melanie Hawken
Holly Tucker MBE

Holly Tucker MBE

Book Review

Holly Tucker MBE, co-founder of notonthehighstreet and creator of Holly & Co, is on a mission to change business forever, and in her new book Do What You Love, Love What You Do, she is on her way to doing just that. Having inspired over 100,000 entrepreneurs and identified the keys to their success, Holly now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.


Holly Tucker MBE, author of Do What You Love, Love What You Do, is focused on demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut. If you are an entrepreneur with a big vision that needs to be realized, Holly’s beautiful and vibrant book will allow your dreams to take flight. She shares her own story along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE, who reveal their biggest lessons and proven advice on creating and growing a business. 

From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive. A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

Author quotes

This is no ordinary business book (would you expect anything less from me?!) It’s colourful, bright,  and showcases the magic of fellow founders who ‘Do What They Love.’ 

Think of this book as your business bible with a difference. Tackling business in a new way, a soulful way, and reimagining a different way to do business.

It could be you’re a dreamer, or perhaps you’re just at the very start of your business journey, or maybe you’re 10 years in and need to realign on your journey. Whatever stage, this book is for you.

My greatest wish and hope is that you’ll find this book central to your toolkit when it comes to business, not just for now, but for years to come.

About the author

From an early age Holly Tucker had an entrepreneurial streak and a love for all things beautiful and creative. In 2006, with her 3-month-old son Harry in her arms, sat at her kitchen table, her business notonthehighstreet was born. Over a decade later, Holly is now championing creative small businesses with Holly & Co, a place to champion and shine a light on the incredible talent of creative small business owners and future founders across the world. As the UK Ambassador to Creative Small Businesses, Holly is working to positively influence this creative movement by redefining what it means to be a 'small business', encouraging more women to start their own businesses, as well as empowering our young with the skills to thrive in the new working world they are entering.

www.holly.co


Why LoA loves it….

If there is one thing that Africa has in abundance, it’s creative small businesses founded by passionate women entrepreneurs. The challenge for these incredible creatives is to get their unique and beautiful products into new markets and reaching more customers. That means understanding how to build a growth business, how to trade in global markets, how to ensure product quality and consistency of supply so they can attract the attention of customers, retailers and investors alike. Holly Tucker’s new book is a great source of information, advice and inspiration for women entrepreneurs on the African continent who would like to do business in new markets and to learn from other women who are already taking their creative enterprises global. This is a great read for all creative women entrepreneurs who have a vision to take their small businesses to the next level. — Melanie Hawken, founder & ceo of Lionesses of Africa

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Statement Handbags…Add a touch of drama to your wardrobe with one of the show-stopping colourful bags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their iconic shapes and eclectic pops of colou Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t Image of the Day / Lilly Alfonso

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Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol

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