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Sustainable Competitive Advantage in the Real Estate environment 

December 12, 2021 Melanie Hawken

by Pam Snyman 

What does it mean to be a real estate company that maintains a sustainable competitive advantage? At REDZetc we endeavour to do the following: Add value for our clients, i.e by delivering ongoing superior performance ...easier said than done… What do we need to maintain that advantage? Constant positive change and adaptation. We need to be a Learning Organisation where continual learning takes place in order to gain sustainable excellence, i.e. be means of constant organisational learning. 

What is organisational learning? The process of active learning that takes place within the organisation through individuals, groups and the organisation itself for sustaining, supplementing and improving the knowledge and practices related to our core functions and whereby competitive advantage is created. Our desire is: a culture of innovation, creative thinking and constant renewal.

What are the key resources required to be a learning organisation? 

  • Motivated and committed agents

  • Brand and Culture

  • Reputation

  • Teamwork and Relationships

  • Systems and Procedures

  • Leadership

Therefore, our REDZetc team illustrates the coming together of individuals who make conscious choices to communicate ethically, so that our relationships with each other and our clients can deepen due to our commitment in assisting one another. Delighting in each other and being generous, by doing things for the right reasons. We work towards a life of meaning and not a life of means.

Should you require special individualised service in respect of buying or selling real estate, do not hesitate to call Pam (082 8000867) or Dawie Snyman (084 5811622) who will ensure that the right REDZetc estate agent contacts you in order to satisfy your particular requirements. 

Pam was recently invited to appear on Prof Thuli Madonsela’s ThuMa Foundation platform ‘WomenReady To Lead 2030’ as a guest speaker. She was also a panelist on the Real Estate and Construction Panel of the 4th Africa Future Summit along with other global strategists, which was broadcast to 5000 digital delegates. Should you be interested, she will gladly forward you the links to the recordings. Send an email to: pams@redzproperties.co.za


Pam Snyman (MPhil., CPRE, Cert. Dir)

Pam Snyman has been actively involved in South African real estate for more than 34 years. She owns an innovative real estate company, REDZetc and has been involved in training and education in the property sector since1986. Pam has a Masters’ Degree in Higher Education, a Diploma in Advanced Property Practice, a Diploma in Property Investment and Valuation and is a qualified workplace assessor and moderator. She has also achieved the highest possible status in real estate in South Africa: that of Chartered Practitioner in Real Estate (CPRE) – a professional real estate designation that has been awarded to only eleven doyennes of Real Estate in South Africa jointly by the Estate Agency Affairs Board and the Services Sector Education and Training Authority (SSETA). Pam is also a member of the Institute of Directors of SA and is a designated Certified Director.

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | EMAIL pams@redzproperties.co.za

More articles by Pam

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Sustainable Competitive Advantage in the Real Estate environment 
Dec 12, 2021
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What is all the fuss about Digitization…and how does it affect us as estate agents?
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Nov 14, 2020
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