Book Review
The biggest threat to business growth is failure to communicate, but help is at hand from Felicity Cowie, author of 50 Mighty Words to Grow Your Business. If you are a start-up or scale-up, with ambitions to be a world-class business by 2030, you can take heart from Felicity because she believes you have an enormous advantage over today’s major players. You can do something they can never do. You can eradicate the root cause of communication failure, from the early creation of your business and its culture. The root cause is guesswork. You start with just 50 mighty words.
Felicity Cowie’s new book 50 Mighty Words to Grow Your Business will introduce you to her system for integrating doing and communicating about doing in real time. She understands that everyone wants to grow their businesses but it can be hard to articulate your vision. As a result, you might worry that you are losing your competitive edge, or perhaps a competitor or disruptor is taking all the share of voice in your industry sector where you should be doing the talking. You may have spent time on trying to position yourself as a market or industry leader and getting your communications out there in the public domain, but perhaps you are not getting the traction or the coverage you need to make your messaging heard. Felicity believes that in this age of 24/7 digitally connected people, it can be even harder to break through all the noise and get seen and heard. She also sees the problem for businesses today being that communication has become almost entirely associated with delivery instead of strategy.
Since swopping the newsroom for the boardroom in some of the world’s leading organizations since 2010, Felicity has worked as a troubleshooter and firefighter helping leaders communicate under pressure and scrutiny from their own people, customers, investors and the media. She knows how to get the communications message out there and resonating with audiences, and her new book 50 Mighty Words to Grow Your Business, will share some of that experience with readers who want to improve their business communications for good.
Author quotes
People understandably start or join a business because they want to spend their time doing the absorbing and dynamic work that fires them up. They believe communicating about doing is a separate task, offering less immediate and obvious benefits.
The truth is that you cannot be proactive without strategy. And you cannot separate doing your strategy from communicating about doing it. The good news is that you can end all these communication failures and this exhausting balancing act between doing and communicating about doing. I will show you how in this book.
My strategies and tactics have been tried, tested and updated with hundreds of people and implemented inside some of the most successful businesses and organisations on the planet.
About the author
Felicity Cowie upskills businesses to attract the right people, investment and media coverage. Her clients include NHS, UCAS, Virgin Atlantic, HERE Technologies, FTSE 250s. She has 10+ years experience of delivering communications solutions for global and world-leading organisations. Her proven methods include sharing communication insights and expertise gained during 15+ years as a multi-award-winning former BBC Panorama and News editor and senior journalist. She has now created a system out of all of this work which is introduced in her book 50 Mighty Words to Grow Your Business.
Why LoA loves it….
It’s a simple but effective concept that author Felicity Cowie has created in her fascinating new book, 50 Mighty Words to Grow Your Business. This book empowers business leaders to articulate their vision in real time, starting with 50 words, and to more effectively communicate and engage their audiences and customers. Communication activity is often regarded as the soft side of business by many entrepreneurs who are more interested in, and focused on, doing the work that drives them and that they enjoy. As a result, they often don’t appreciate what strategic communication can do help grow and position the business to customers and stakeholders alike. Felicity has made the importance of effective communication to building a growth business a strategic imperative, and importantly shows business owners how to achieve that growth with 50 Mighty Words. This is a great read for all those women entrepreneurs who want to learn how to communicate more powerfully to achieve their growth goals. — Melanie Hawken, founder & ceo of Lionesses of Africa