• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Ask & Act: 10 Inspirational Tips to Get You Started on Your Entrepreneurial Journey by Jo Macfarlane

September 6, 2020 Melanie Hawken
Jo Macfarlane

Jo Macfarlane

Book Review

Do you want to create the life and business of your dreams? In this debut book from award winning candlemaker and inspirational #SmallBusinessSaturday winner, Jo Macfarlane, founder of the brand that carries her name, you'll learn a host of useful insights and advice about business and entrepreneurship.

It's too easy to hope and wish that your life and business will be a success. You have to act and act fast to create everything you've ever hoped for. That's the message and mission of award winning candlemaker and inspirational #SmallBusinessSaturday winner, Jo Macfarlane. She thinks that if you Ask, Believe, Receive and ACT, you can achieve the business life you wish for. 

In Ask & Act: 10 Inspirational Tips to Get You Started on Your Entrepreneurial Journey, you will learn:

  • why you have to act fast to create everything you'd ever hoped for

  • how to manifest and visualise your dream life into fruition

  • the foolproof strategy and '5-9 9-5 5-9'TM method to set up your own side business

  • the many tools at your disposal as a small business owner to watch your business grow and your revenue increase

  • why your environment is everything from your home to your workspace, the people you hang out with and those you want to network and connect with

  • how to be brave in business and act with courage, tenacity and grit

  • the importance of impeccable customer service and how Jo's decades working in the air travel industry shaped her first-class business

  • how to use spirituality to your business advantage and manifest all your desires

Jo has created a life she loves with determination, discipline, grit and a little bit of magic. With no-nonsense advice coupled with a touch of spirituality, Jo has crafted a powerful memoir and tool bag of hints and tips for anyone looking to set up their first home business or take their entrepreneur journey to the next level.

"Business tips with a sprinkling of spirituality thrown in - from the founder of Ignite Your Creativity supporting female entrepreneurs."

Author Quotes

I decided that as part of my dedication to helping entrepreneurs realise their dreams and build businesses that they love, I would write this book and share my entrepreneurial experiences.

My motto is ‘if it doesn’t challenge you, it doesn’t change you. I adore a challenge, and over the last five years I’ve pushed my boundaries and my comfort zone to set myself goals in different areas.

My business has given me the time and motivation to be the very best version of myself - whether I’m wearing my mum, eco-warrior, runner or candle making hat.

Running your own business is one of the most rewarding experiences, yet it comes with many challenges. 

Being an entrepreneur can sometimes feel like a lonely and isolated experience. Still, I hope you’ll find a friend in me in between these pages as I share with you my own life story along with giving you value and things to implement along your own entrepreneurial journey.

About the author

Jo Macfarlane is an award winning Scottish hand poured luxury scented candle maker, based in the beautiful East Neuk of Fife. She is a highly driven creative with an insatiable appetite for learning and sharing knowledge. As a candle maker who runs Jo Macfarlane candle school™ workshops, she is passionate about helping people build a business from their kitchen table. Why? Because she wants to empower people to learn new skills and startup their own businesses. When not making candles at Candle Towers, Jo can be found running Marathons, Duathlon’s, skydiving, skiing, cycling and taking part in Triathlons. With a voracious appetite for reading she completed 100 books in a year challenge in 2016 and is undertaking it again in 2020.

www.jomacfarlane.com 


Why LoA loves it….

Passion driven businesses stand a much better chance of success as they are led by founders who lead from the front, sharing their business vision with clients and employees alike. In this fascinating and insightful book, Jo Macfarlane takes us on a journey through her life and business building enterprise, through the challenges and the triumphs, all told with a down to earth approach. This is a must-read for any aspirational woman business owner who has a passion of her own and wants to use it to create a life and business she loves. Filled with inspiration and motivation, what’s not to love about it? — Melanie Hawken, founder & ceo of Lionesses of Africa

In Essential Tags Books
← Unpacking renewable energy technologies - Part 3 Wind EnergyLioness Launch / New Human Capital Advice service launched by South Africa’s Shiluvah →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Mbali Ndandani and Portia Nondo, two passionate ecosystem builders driving support for Africa’s crafters and fashion brands
Mbali Ndandani and Portia Nondo, two passionate ecosystem builders driving support for Africa’s crafters and fashion brands
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.