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the pride of Africa's women entrepreneurs

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Ask & Act: 10 Inspirational Tips to Get You Started on Your Entrepreneurial Journey by Jo Macfarlane

September 6, 2020 Melanie Hawken
Jo Macfarlane

Jo Macfarlane

Book Review

Do you want to create the life and business of your dreams? In this debut book from award winning candlemaker and inspirational #SmallBusinessSaturday winner, Jo Macfarlane, founder of the brand that carries her name, you'll learn a host of useful insights and advice about business and entrepreneurship.

It's too easy to hope and wish that your life and business will be a success. You have to act and act fast to create everything you've ever hoped for. That's the message and mission of award winning candlemaker and inspirational #SmallBusinessSaturday winner, Jo Macfarlane. She thinks that if you Ask, Believe, Receive and ACT, you can achieve the business life you wish for. 

In Ask & Act: 10 Inspirational Tips to Get You Started on Your Entrepreneurial Journey, you will learn:

  • why you have to act fast to create everything you'd ever hoped for

  • how to manifest and visualise your dream life into fruition

  • the foolproof strategy and '5-9 9-5 5-9'TM method to set up your own side business

  • the many tools at your disposal as a small business owner to watch your business grow and your revenue increase

  • why your environment is everything from your home to your workspace, the people you hang out with and those you want to network and connect with

  • how to be brave in business and act with courage, tenacity and grit

  • the importance of impeccable customer service and how Jo's decades working in the air travel industry shaped her first-class business

  • how to use spirituality to your business advantage and manifest all your desires

Jo has created a life she loves with determination, discipline, grit and a little bit of magic. With no-nonsense advice coupled with a touch of spirituality, Jo has crafted a powerful memoir and tool bag of hints and tips for anyone looking to set up their first home business or take their entrepreneur journey to the next level.

"Business tips with a sprinkling of spirituality thrown in - from the founder of Ignite Your Creativity supporting female entrepreneurs."

Author Quotes

I decided that as part of my dedication to helping entrepreneurs realise their dreams and build businesses that they love, I would write this book and share my entrepreneurial experiences.

My motto is ‘if it doesn’t challenge you, it doesn’t change you. I adore a challenge, and over the last five years I’ve pushed my boundaries and my comfort zone to set myself goals in different areas.

My business has given me the time and motivation to be the very best version of myself - whether I’m wearing my mum, eco-warrior, runner or candle making hat.

Running your own business is one of the most rewarding experiences, yet it comes with many challenges. 

Being an entrepreneur can sometimes feel like a lonely and isolated experience. Still, I hope you’ll find a friend in me in between these pages as I share with you my own life story along with giving you value and things to implement along your own entrepreneurial journey.

About the author

Jo Macfarlane is an award winning Scottish hand poured luxury scented candle maker, based in the beautiful East Neuk of Fife. She is a highly driven creative with an insatiable appetite for learning and sharing knowledge. As a candle maker who runs Jo Macfarlane candle school™ workshops, she is passionate about helping people build a business from their kitchen table. Why? Because she wants to empower people to learn new skills and startup their own businesses. When not making candles at Candle Towers, Jo can be found running Marathons, Duathlon’s, skydiving, skiing, cycling and taking part in Triathlons. With a voracious appetite for reading she completed 100 books in a year challenge in 2016 and is undertaking it again in 2020.

www.jomacfarlane.com 


Why LoA loves it….

Passion driven businesses stand a much better chance of success as they are led by founders who lead from the front, sharing their business vision with clients and employees alike. In this fascinating and insightful book, Jo Macfarlane takes us on a journey through her life and business building enterprise, through the challenges and the triumphs, all told with a down to earth approach. This is a must-read for any aspirational woman business owner who has a passion of her own and wants to use it to create a life and business she loves. Filled with inspiration and motivation, what’s not to love about it? — Melanie Hawken, founder & ceo of Lionesses of Africa

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CELEBRATING 10 YEARS


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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
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Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
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Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
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Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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