Startup Story
One of the toughest challenges facing entrepreneurs is getting products and services into the hands of customers. In Mozambique, entrepreneur Shaida Seni, founder of WELELA, has the answer, with her online platform showcasing companies and products to potential customers.
LoA found out more about this enterprising venture this month from founder Shaida Seni.
What does your company do?
At Welela, we provide market access to MSMEs, especially women and youth businesses.
“At Welela, we provide market access to MSMEs, especially women and youth businesses.”
What inspired you to start your company?
I want to contribute to inspire and promote MSMEs of women and youth in Mozambique.
Why should anyone use your service or product
The commitment and motivation of the team behind the platform, combined with the innovative and creative solutions we provide at Welela.
“I want to contribute to inspire and promote MSMEs of women and youth in Mozambique.”
Tell us a little about your team
We are a young and creative solution-focused team.
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
I own other companies in complementary areas.
What are your future plans and aspirations for your company?
By 2020, the aim is for Welela to cover all of Mozambique. By 2022, we aim to cover CPLP - "Comunidade de Paises de Língua Portuguesa”, the Portuguese speaking countries community. By 2025 our goal is to cover Pan-Africa.
“By 2022, we aim to cover CPLP - "Comunidade de Paises de Língua Portuguesa”, the Portuguese speaking countries community.”
What gives you the most satisfaction being an entrepreneur?
See other people, our customers, satisfied.
What's the biggest piece of advice you can give to other women looking to start-up?
A good business is the one where all involved win.
Contact or follow Welela
WEBSITE | EMAIL shaida@welela.co.mz
Why LoA loves it….
At Lionesses of Africa, we always enjoy seeing serial entrepreneurs who continually look for opportunities, who see business potential where others see only challenges. Shaida Seni is one of those entrepreneurs. She has a great eye for a business opportunity, and this latest venture is providing a solution to a key gap in the marketplace, and one that is assisting others to get access to those all essential market opportunities. Shaida is definitely an entrepreneur on the move in Mozambique and one to watch this year. — Melanie Hawken, founder & ceo of Lionesses of Africa