Book Review
Mumpreneur Evolution, by Erin Thomas Wong, is a collection of insightful and inspiring interviews with 23 women who share their stories of building businesses around family life. Millions of women around the world are choosing a different way of working. They are not opting to return to a full time career working 60 hours a week, but they are instead carving their own paths, building businesses which allow them to be a mother and a business owner side-by-side.
Author and entrepreneur, Erin Thomas Wong, knows from first hand experience what it takes to build a business on her own terms and juggling life as a mum and a business owner. Through her enterprises, The Mumpreneur Collective and The Cocoon online business club, she is now helping many other women to do the same. This book shares the stories of women overcoming self doubt, battling fear of failure and details how they have successfully designed a business that works for them around their children. You will learn what's worked - as well as what hasn't! - for these women as they have started and grown businesses alongside raising a family. They share how they have adapted to overcome challenges, dealt with mum guilt, imposter syndrome and gaps in their knowledge. And each woman shares how she manages that common challenge: the work/life juggle! Want to learn how to survive and thrive as a mum in business? This book is for you.
Author quotes
A mumpreneur is a female entrepreneur who combines running a business with looking after her children. The word has caused some controversy, but I and many others find it the perfect term to describe how we have chosen to live our lives.
This book is for you if you are a mum running a business, or thinking of starting one, and want to hear from women who have learned the lessons so you don’t have to.
For more than a decade I have been supporting women in making the transition from mum to mumpreneur, and have been helping them to grow businesses which work for them around family life.
With the hugely disruptive economic impact of Covid-19, I believe we can expect to see a steep rise in the number of women exploring this path. Many families will re-assess their expectations of income, and many may also be prompted to rethink their values and lifestyles.
About The Author
Erin Thomas Wong is a mentor, speaker and champion for mums in business. She is the founder of The Mumpreneur Collective and The Cocoon online business club, supporting and empowering thousands of mums around the world building businesses they love around family life.
Why LoA loves it….
Every woman entrepreneur who is raising a family at the same time as growing a business knows just how tough it is. Hearing from other Mumpreneurs who are experiencing the same challenges is always valuable. Erin’s new book is a great read for any woman who is actively juggling both lives, as mum and entrepreneur, and in need of a good dose of understanding from others who are in the same position. This is a thoughtful and inspirational book with honest and practical insights - a must-read for any mumpreneur. — Melanie Hawken, founder & ceo of Lionesses of Africa