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Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Why Didn't Anybody Tell Me This Sh*t Before?: Wit and Wisdom from Women in Business By Marcella Allison and Laura Gale

May 17, 2020 Melanie Hawken
Marcella Allison and Laura Gale

Marcella Allison and Laura Gale

Book Review

"Why Didn't Anybody Tell Me This Sh*t Before?" by Marcella Allison and Laura Gale is the book you wish you had already read. A collection of more than 60 letters from female leaders of multimillion dollar companies, to solopreneurs and every kind of woman in between, these stories are both a lifeline and a roadmap for women navigating our increasingly complex world - and running businesses at the same time.

From being the only woman in the room in 'old boys' club' businesses, to making the impossible choices between cherished work and family, to dealing with loss, anger and fear, the stories in Why Didn't Anybody Tell Me This Sh*t Before? have hard-earned lessons to teach all of us. But it's not all battle scars and suffering--like all good stories, these pages are shot through with laughter, growth and triumph too.

So if you've felt alone, or wondered when the right mentor or community is going to appear, you can stop searching. This book is your invitation to learn from the experience of women just like you--to borrow from their strength, courage and fierce will to succeed, and to take your place in this community of women who, day by day, are quietly changing the world.

Author quotes

This is a book of collective mentoring for women, by women. Every woman in this book shares the truth of her life, her experience, and her past. Not because she wants fame or recognition. But because she wants to help another woman to succeed.

Entrepreneurship, or any unconventional path in any part of life, can be immensely isolating. 

We choose to tell the truth about what it means to be a wife, a daughter, a mother, and an entrepreneur and professional. We choose to talk about the choices we made, to own our successes, and to learn from our mistakes.

About the authors

Marcella Allison is a top direct response copywriter, an in-demand copy chief, and a mentor to aspiring and next-generation copywriters. She is the founder of the Titanides, an organization dedicated to promoting female entrepreneurs, marketers and copywriters.

Laura Gale is a ghostwriter and developmental editor, who works with entrepreneurs and marketers to write powerful books about their businesses. An early member of the Titanides, she is committed to raising the profile of women in marketing through education and mentoring.

www.titanides.com 


Why LoA loves it….

There is nothing quite as powerful as hearing from women entrepreneurs and business builders about their own personal experiences on their journeys to success - or failure - or both! In this great collection of letters, women share their entrepreneurial roadmaps and lessons learned along the way. These stories are insightful, heartfelt, powerful and, above all, inspirational. If you are in need of a good dose of ‘can do’ spirit, then this is a book that will provide that in huge quantities. Definitely a good read for any woman entrepreneur who needs to feel that someone else understands what she is going through. — Melanie Hawken, founder & ceo of Lionesses of Africa

In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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