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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Why Didn't Anybody Tell Me This Sh*t Before?: Wit and Wisdom from Women in Business By Marcella Allison and Laura Gale

May 17, 2020 Melanie Hawken
Marcella Allison and Laura Gale

Marcella Allison and Laura Gale

Book Review

"Why Didn't Anybody Tell Me This Sh*t Before?" by Marcella Allison and Laura Gale is the book you wish you had already read. A collection of more than 60 letters from female leaders of multimillion dollar companies, to solopreneurs and every kind of woman in between, these stories are both a lifeline and a roadmap for women navigating our increasingly complex world - and running businesses at the same time.

From being the only woman in the room in 'old boys' club' businesses, to making the impossible choices between cherished work and family, to dealing with loss, anger and fear, the stories in Why Didn't Anybody Tell Me This Sh*t Before? have hard-earned lessons to teach all of us. But it's not all battle scars and suffering--like all good stories, these pages are shot through with laughter, growth and triumph too.

So if you've felt alone, or wondered when the right mentor or community is going to appear, you can stop searching. This book is your invitation to learn from the experience of women just like you--to borrow from their strength, courage and fierce will to succeed, and to take your place in this community of women who, day by day, are quietly changing the world.

Author quotes

This is a book of collective mentoring for women, by women. Every woman in this book shares the truth of her life, her experience, and her past. Not because she wants fame or recognition. But because she wants to help another woman to succeed.

Entrepreneurship, or any unconventional path in any part of life, can be immensely isolating. 

We choose to tell the truth about what it means to be a wife, a daughter, a mother, and an entrepreneur and professional. We choose to talk about the choices we made, to own our successes, and to learn from our mistakes.

About the authors

Marcella Allison is a top direct response copywriter, an in-demand copy chief, and a mentor to aspiring and next-generation copywriters. She is the founder of the Titanides, an organization dedicated to promoting female entrepreneurs, marketers and copywriters.

Laura Gale is a ghostwriter and developmental editor, who works with entrepreneurs and marketers to write powerful books about their businesses. An early member of the Titanides, she is committed to raising the profile of women in marketing through education and mentoring.

www.titanides.com 


Why LoA loves it….

There is nothing quite as powerful as hearing from women entrepreneurs and business builders about their own personal experiences on their journeys to success - or failure - or both! In this great collection of letters, women share their entrepreneurial roadmaps and lessons learned along the way. These stories are insightful, heartfelt, powerful and, above all, inspirational. If you are in need of a good dose of ‘can do’ spirit, then this is a book that will provide that in huge quantities. Definitely a good read for any woman entrepreneur who needs to feel that someone else understands what she is going through. — Melanie Hawken, founder & ceo of Lionesses of Africa

In Essential Tags Books
← Online meeting etiquette. Avoid embarrassing mistakes.Lilly Alfonso, a renowned Malawian fashion brand builder  →

CELEBRATING 10 YEARS


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LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co
Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol
Image of the Day / Adele’s Mohair

Mohair magic….Lovers of fine mohair will adore these beautiful, luxury yarns, courtesy of Adele’s Mohair, founded by Adele Cutten in the Eastern Cape of South Africa. She has built a highly succes
Image of the Day / Kwesh

Relaxed style…We love these stylish yet relaxed Kwanza pants and matching tops from Juliana Nasasira, the Ugandan fashion designer and founder of Kwesh. Juliana launched Kwesh in 2012, a fashion brand focused on creat
Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t
Image of the Day / The Joinery

Mini Box Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric con
Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol Image of the Day / Adele’s Mohair

Mohair magic….Lovers of fine mohair will adore these beautiful, luxury yarns, courtesy of Adele’s Mohair, founded by Adele Cutten in the Eastern Cape of South Africa. She has built a highly succes Image of the Day / Kwesh

Relaxed style…We love these stylish yet relaxed Kwanza pants and matching tops from Juliana Nasasira, the Ugandan fashion designer and founder of Kwesh. Juliana launched Kwesh in 2012, a fashion brand focused on creat Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t Image of the Day / The Joinery

Mini Box Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric con Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

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