Book Review
If you ever wanted to find out how to build your own personal female brand to help you on your entrepreneurial journey, then award-winning global brand specialist Kubi Springer has the answer. In her new book, I Am My Brand: How to Build Your Brand Without Apology, Kubi brings all her experience and offers essential advice on how to develop and attain personal brand success.
Kubi Springer has worked with some of the biggest brands in the world including Nike, L'Oreal, Blackberry, MTV, Justin Timberlake, Rolls Royce Motor Cars and Aston Martin. In her new book, I Am My Brand, she lays out a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.
Kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success. The book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Author quotes
I am my brand has been designed to give people like me - and you - the tools to build our personal brands, despite the imposed limitations.
I am my brand explores the techniques used by women from across different sectors to build a personal brand.
If you want to be a different sound amongst the noise and uncover your defining point of view, then I am my brand is for you.
If you want to show the world you are worth investing in, that you’re a bankable entity who has something different to offer, then I am my brand is for you.
About the Author
Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Care, Rolls Royce and, most recently, Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine's 'Women Who Are Changing the World' conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled 'The Kubi Springer Show' on Sky 198. Today, she is the host of the 'She Builds Brands Radio Show' on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.
Why LoA loves it….
As women entrepreneurs, one of our most powerful brand assets is ourselves as founders and the passionate drivers of our businesses. As a result, we need to take our own personal brand building seriously. Kubi Springer is a real expert in this field and knows exactly what it takes to create a brand that will get noticed and have longevity. Her new book is filled with great insights, practical examples, and lots of information that you can apply in your own business. So, if you want to leverage your founder brand positioning to really get yourself and your business noticed, then this is a great read for you. — Melanie Hawken, founder & ceo of Lionesses of Africa