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Be careful out there!... Not because of a virus, but of becoming smaller and smaller...

March 31, 2020 Melanie Hawken

by Shaleen Wohrnitz, General Manager, BrandBuildingSA

To all the Lionesses out there: Be careful out there...! Not because of a virus, but becoming smaller and smaller… This is the time when one should not cave in and stop creating - the exact opposite in fact. Promote more, increase your reach, gain more market share and run with your life and everything in it. Live your life to the full and show all those around you how to expand in spite of adversity!

There are those on this planet whose interest it is to have you small and controllable - don’t allow that to happen…! You might think that this is the end of everything – I have news: it’s the start! It’s the start of the next phase of your life.

If you’re working from home, stressing about your business, the best suggestion I have is to communicate far and wide. Don’t dwell on the negative. Take precautions of course, but don’t succumb to the bad news.

If you don’t have your Goals worked out, if you haven’t written them down, if you don’t know what they are, then it’s time to pull those socks up and get started on this process.

Once you have the goals nailed down, write down HOW you’re going to achieve this.

Use social media for good, for your success. Pics of your dogs and kids are great, but right now you need to put on that armour, dig deep for the courage and strength I know you have, and get your message out on social media. Let people know what you’re doing.

Virus or not, there is no time to get smaller either in self or business. Grab that courage and attack!!

I wish you all much success. I am available to talk or advise if needed.

Contact me via email at info@BrandBuildingSA.co.za or visit our website www.BrandBuildingSA.co.za


Shaleen Wohrnitz.jpg

Shaleen Wohrnitz is a Business Owner and Business Consultant. She started BrandBuildingSA to use her extensive knowledge of business to assist other up and coming businesses. She was a Director on the Africa Foundation for Human Rights & Tolerance for 15 years, and used her knowledge of Human Rights to ensure that human rights education occurred in South Africa since 2003. Shaleen is currently a Director of the Legacy Foundation, through which she is inspiring artists, musicians and crafters to improve their skills and to cleverly market their products. She has embarked on social betterment projects for human rights education from Cape Town, South Africa to Lagos, Nigeria. Her passion is assisting others achieve their goals in life or business.

In Guest Blog, Business Unusual Tags Shaleen Wohrnitz, BU Management Advice
← Making the best of a crisis situationPandemic marketing. Working through the Covid-19 pandemic. →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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