Book Review
If you ever wondered how women can lean in to entrepreneurship to create the life they want, then author Claudia Reuter has the answer. In her new book, Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want, she shares her own personal business building journey and a game-plan for taking the leap into the world of entrepreneurship.
Claudia Reuter left a promising corporate career to raise her two young children but realized, when re-entering the workforce, that the gap in her resume looked like a gap in ambition―not a purposeful plan. Instead of leaning into a corporate career and fighting the structures and systems designed by and for men decades ago, or leaning out and giving up income, Claudia took a different path.That decision ultimately led to success in the corporate world and at home.
In Yes, You Can Do This! Claudia shares her own reasons for starting a business, and makes a call to action for women to consider entrepreneurship so that they can create businesses with the rules they want and change the playing field for others, making a significant impact in the world. More than a "How-to book" on building a business, Claudia provides clear examples and practical resources to help others create the life they want through entrepreneurship.
In Yes, You Can Do This! you'll learn:
How to develop and share your vision
How to deal with stereotypes and unconscious bias
How to leverage perceived weaknesses and turn them into strengths
How to balance life at high speeds and avoid burnout
How to cultivate the confidence to move from idea to creating a company with the culture and rules you want
In Yes, You Can Do This! women are provided with an electrifying third career option: it's not just "lean in" or "lean out," but startup and change the playing field for others in the process.
Author quotes
So you want more: get off the fence, start a business, and create the life you want.
Stop believing your own unconscious bias: develop the mindset and self-confidence to be the one in charge with gratitude.
You might have the next big thing: your experiences might lead to something revolutionary.
Tell a bigger story: don’t apologize for thinking bold.
You really can start-up and scale a business: you might just change the rules in the process.
About the author
Recognized by the Boston Business Journal as a 2016 Women to Watch in Science and Technology, and as a Changemaker by HUBWeek, Claudia Reuter is an experienced entrepreneur and executive. In her new book, Yes You Can Do This! How Women Start Up, Scale Up and Build the Life They Want, Reuter has created a manifesto encouraging women to consider entrepreneurship, and a how-to-guide to get started. As the Podcast creator and host of The 43 Percent, which has featured acclaimed guests including Dr. Pamela Stone, Nataly Kogan, Laura Vanderkam, and Lisa Oz, Claudia is committed to sharing more stories of what success can look like for women in business as they work to balance family and career. She is also currently a GM with Techstars, an organization focused on investing in and helping to accelerate startups and has made 20 investments as a Managing Director. Prior to joining Techstars, she served as the SVP of Digital Services & Labs for Houghton Mifflin Harcourt, and was the co-founder and CEO of SchoolChapters, Inc. She also currently serves on the Board of Directors at Lessonly, and as a member of the Editorial Advisory Board of Innovation Leader.
Why LoA loves it….
Many women thinking of starting a business at the same time as raising a family are often daunted by the prospect of trying to juggle everything to make it work. That’s why Claudia’s new book is such a good read. She shares her own journey to becoming an entrepreneur and giving readers a great framework for action when it comes to rewriting the rulebook and creating a business life that works for you. This is a book that feels like having a personal coach-cum-cheerleader on your side, guiding you and boosting your confidence along the way. — Melanie Hawken, founder & ceo of Lionesses of Africa