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the pride of Africa's women entrepreneurs

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Winging It: Stop Thinking, Start Doing: Why Action Beats Planning Every Time by Emma Isaacs

December 13, 2020 Melanie Hawken
Emma Isaacs

Emma Isaacs

Book Review

Winging It by entrepreneur and author Emma Isaacs is a powerful call for women everywhere to forget perfectionism and start winging it. Emma forgot to draw up her life plan. She doesn’t have a list of five-year goals, and she doesn’t believe in work-life balance. Yet somehow she’s managed to found a multimillion-dollar global organization, become a highly sought-after speaker and media commentator, and be recognized as a prominent voice in women’s leadership―all while raising six young children.  So how does she do it all? She dives in headfirst and wings it.

Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma has written a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again.” Through hilarious stories, targeted prompts, and timeless advice, Emma will inspire you to get clear on what really matters and go after your dreams, one messy step at a time. Get ready to stop hiding behind the safe option or the perfect plan―and start winging it

Winging It will help you to turn a dream into a job, turn a job into a business, network like a champion, protect your time for the things that matter, get fired up not ground down by the kids/career juggle, and, understand that sometimes failure is part of the brief.

Author quotes

I’ve been winging it my whole life. I dropped out of college after six months and started my own company at 18. I bought Business Chicks a few years later (even though everyone told me not to) and grew it into what it is today: a global community of women who cheer each other on. 

To get wherever it is you’re going, you’re going to need to wing it, and lucky for you, I’ve written the bible on how to do it. 

I promise to help you see things a little differently. Occasionally I share info that will help smash the fear that’s getting in the way of you achieving what you really want. There might be some tips to lighten the load, cut corners, and ideas to revolutionise your life too. I teach what I need to learn, so let’s learn together. 

About the author

Emma Isaacs is the founder of Business Chicks, a highly sought-after keynote speaker, and a media commentator on topics around female leadership and entrepreneurship. She has worked with the world’s greatest thought leaders and businesspeople, including Sir Richard Branson, Elizabeth Gilbert, Dr. Brené Brown, and Diane von Furstenberg, and has been featured in Cosmopolitan, InStyle, Marie Claire, and the Today Show. A modern-day role model, Emma proves that anything is possible for anyone wishing to strive for more in their lives and careers. As a business owner by the age of 18, property investor by 19, and millionaire by 23, Emma Isaacs has entrepreneurship in her DNA―she’s also a bestselling author and mom to six kids under age 11. Emma doesn’t believe in work-life balance, preferring to advocate for a full life where people are in constant evaluation of what they truly want from it. A fearless leader, with seemingly never-ending courage to spare, Emma inspires thousands with her boundless energy and ability to see possibility wherever she goes. 

www.emmaisaacs.com | www.businesschicks.co


Why LoA loves it….

There is nothing quite like seeing brave, fearless, tenacious women entrepreneurs who see an opportunity and go for it - building businesses that are innovative and inspirational. Emma Isaacs is one such entrepreneur, owning her first business in her teens and then taking even bigger leaps of faith thereafter. Today, her mega success story is not only a great example of what you can do when you have the courage of your convictions, but also how a ‘just do it’ attitude can make big things happen. Emma’s new book is a fantastic example for other women entrepreneurs who need to know it’s possible to follow. — Melanie Hawken, founder & ceo of Lionesses of Africa

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Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

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Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp

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