Book Review
In her brand new book, ‘No Plan B: A Handbook for Incurable Entrepreneurs and Other Rebellious Souls’, Heather Thorkelson is appealing to self-motivated humans willing to trade the "safety" of the 9 - 5 for the freedom to create their own livelihoods. As she documents in this fascinating handbook, Heather makes no bones about the fact that uncertain income, intermittent failure and self-doubt are guaranteed on the entrepreneurial startup journey. So are a deep sense of satisfaction and a well-lived life in event of success.
As author Heather Thorkelson says in ‘No Plan B’, sure, building a life that’s not built on the traditional constructs of “work” might sound sketchy to some. But this kind of work - self-employment, building businesses, starting movements - it isn't for people who aren’t up for that kind of challenge. If you are, this book is for you. Heather wrote it based on a decade of entrepreneurship to help you work through the self-doubt, the indecisiveness, the comparisonitis, and all of the other things we need to wrangle in order to ship work that matters. In her new book, Heather will help you uncover your unique fingerprint, and use that as the driver to bring your ideas and business(es) to life.
As Heather says clearly to readers, this is not the book where she tells you how to get 500 followers overnight, nor how to jam people into your funnel to get X number of sales this month. Rather, she will teach you how to find the answers you need and more importantly, how to ask the right questions. She will also explore how to make decisions about what's right for you and your business when bombarded by 5,000,000 quick-success Internet carrots being dangled in front of your face.
The book tackles in three fascinating sections what you need to know, who you need to be, and what you need to do. As she says, you don’t need to reinvent the wheel, you won’t be starting from nothing, the resources are there for you and it’s possible. As Heather says, “welcome to the table, let’s get to work.”
Author quotes
The truth is that for people like us, there is no plan B. For people like us, there is no option of defaulting back to a j.o.b. For people like us, your work is an extension of who you are.
This book is for you if you’re absolutely on fire to bring your greatest work to the world, and just want to know the very best way to deliver that work. You know there’s No Plan B!
If you already have a business that’s humming along, this book will provide the reboot you need to take yourself to the next level as an entrepreneur.
You don’t have to reinvent the wheel.You won’t be starting from nothing.The resources are there for you.This is possible. Welcome to the table.Let's get to work.
About the author
Heather Thorkelson is a Canadian dual business owner based in rural Sweden. She’s spent the majority of her life living abroad since her family moved to Costa Rica when she was 14, which contributed to a wanderlust that lasts to this day. After working in corporate throughout her 20’s, Heather took the leap into entrepreneurship. She’s been a business consultant for incurable entrepreneurs since 2011, helping hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts in equal measure. At the same time, she feeds her own entrepreneurial drive through running a polar expedition company that specializes in boutique small ship expeditions in the Arctic and Antarctic. She’s excited to share her expertise and experience to support a new wave of values-based entrepreneurs with her first book, No Plan B.
Why LoA loves it….
As many women entrepreneurs know, it can be hard to take an existing business to the next level. No matter how big the aspirations, or how much water has gone under the bridge, pushing on to build a business that is growth focused can be a challenge. In this forthright new book by Heather Thorkelson, she shares her considerable insights and practical experience on how to get yourself asking the right questions and getting the right answers on the next steps you need to take for yourself. This is an empowering read to get you thinking and making the moves you need to move to that elusive next level in business. — Melanie Hawken, founder & ceo of Lionesses of Africa