If you have a product idea and want to start a new business or you just want to significantly increase revenue and expand into new areas of activity, The Pipeline Guide by Rinat Keinan can help you do exactly that. The Pipeline Guide is an 8 action item guide, based on many years of marketing experience in global industries and working with startups.
Startups that succeeded over time changed different product decisions between the first one to five years. Following that insight, in her book The Pipeline Guide, author Rinat Keinan, a senior marketing manager for global brands with many years of experience, defines new decision making processes in an 8 action method that enables new entrepreneurs and product managers to make better product decisions right from the very beginning. Inspired by the 80’s pipeline model strengths, using this guide can predict more than a 60% success rate for new products.
Today’s entrepreneurs and product managers search online, consult in social media and think about paying a professional mentor just to learn the right guidance roadmap toward product success. This guide book was created in order to help transform any product idea into success, by making new product decisions based on 31 best practice stories of leading brands, startup case studies, personal experience and even a personal entrepreneurial failure story. The Pipeline Guide offers a reliable way to define accurate goals to achieve precise outcomes, identify the suitable users to maximize sales, develop the product best suited for the user by inspiration from different content worlds, develop new solutions to transform "what do we understand and need to do” - to how we are going to do it, simulate the details that might have been missed in production, has questionnaire templates to run fast validation and tools to plan the product sales and return on investment.
The Pipeline Guide is a practical read that enables the reader to make critical strategic product decisions, and provides a template for fundraising or management meetings. The Pipeline Guide can be applied to any product from small startups to global brands and make them a success. It’s not only about how great a product might be, it’s about the potential it can reach in terms of sales and return on investment.
Author quotes
This guide book was created in order to help transform any product idea into success, by making new product decisions based on more than 30 best practice stories of leading brands, startup case studies, personal experience and even a personal entrepreneurial failure story.
If those surrounding you are well-educated and well-established, it will give you more emotional and economical confidence in choosing your entrepreneurial steps and not be driven by fears or pursuit of quick achievements that can undermine your success rates over time.
Investors want to see the charisma and brilliance in your eyes and your willingness to invest all that is necessary for the venture.
About the Author
Rinat Keinan is a senior marketing manager for global leading brands with many years of experience and the author of the PIPELINE strategy guidebook. She has received high achievement awards for business success, in various marketing positions. She is also a speaker at business events and academies, has advised a number of startups and large companies on business and product strategy and co-founded a failed startup along the way, which helped with creating the guide. Her PIPELINE methodology, based on more than 30 best practices and new ™ strategic tools, defines new decision making processes with an 8 action item list that enables new entrepreneurs and product managers to make better product decisions right from the very beginning. She has a BA in Human Services from the University of Haifa and an MA in Design Management from Bezalel Academy of Arts and Design in Jerusalem. She lives in Israel.
Why LoA loves it….
So often we hear about people who have great ideas but never actually turn them into reality - that’s the difference between entrepreneurs and would-be business builders. Entrepreneurs find ways of turning ideas into viable businesses, but everyone needs help in the early days to get those ideas off the paper and into practical implementation. Rinat Keinan’s book Pipeline Guide, is a really practical, example driven resource that helps all those idea generators to turn them into reality. --- Melanie Hawken, founder and ceo of Lionesses of Africa