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LIONESS COLAB: Benji + Moon X Little Pine Tree

February 2, 2019 Melanie Hawken
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BENJI + MOON X LITTLE PINE TREE

CREATING LUXURY PET ACCESSORY GIFTS


Continuing its collaborative approach to business, South African specialist pet accessory online store, Benji + Moon, recently undertook to bring another niche business into its curated luxury pet accessory gift boxes. This time, social entrepreneur business, Little Pine Tree, based in Johannesburg was the chosen collaborative partner. 

 

What do you give the owners of beloved pets who have everything but want to spoil their feline companions with some beautiful gifts and accessories that are both practical and good to look at? The answer is a beautiful Benji + Moon pet starter kit. The kits are curated by Benji + Moon founders, Hanneke Schutte and Karen Carr, who work with local artisans to create beautiful and functional products for pets. This approach has led to a collaboration with Little Pine Tree, founded by social entrepreneur Goeun Bae. Little Pine Tree create the lovingly hand-made Cat Toys for the wonderful Benji + Moon Kitty Kits which include a mouse and bell ball toy along with two small ceramic bowls, a leather cat collar with quick release clasp and MUCA Organic Catnip.

“We love working with local women with talents diverse from our own, makers who are kind to those and the environment around them to create functional pet products that are beautiful talking points rather than eyesores.” - Karen Carr, co-founder of Benji & Moon

“In Little Pine Tree, we make beautiful and unique toys using the art of amigurumi. We started a toy making workshop in Johannesburg hoping to create a space where (unemployed) women from different backgrounds could meet and learn a practical skill. The idea was that it would generate income so that they could eventually support themselves and their families by doing something that they enjoy - and in a dignified way.” - Goeun Bae, founder of Little Pine Tree

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Benji + Moon is an online pet shop that offers a curated line of beautifully designed pet products. We work with South African artisans to create dog and cat collars, leads, pet bowls, dog shampoo and pet starter kits. We proudly donate 5% of your purchase to CLAW (Community Led Animal Welfare). 

Contact or follow Benji + Moon

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | PINTEREST | EMAIL karen@benjiandmoon.co.za

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Little Pine Tree is a social enterprise which aims to empower local women by teaching them to knit amigurumi children’s toys. It’s toys are sold in stores across South Africa and all the profits are directed back into the project and into supporting its team of creators.

Contact or follow Little Pine Tree

WEBSITE | FACEBOOK | INSTAGRAM | EMAIL little.pine.tree.sa@gmail.com

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In Lioness CoLAB Tags South Africa
← Entrepreneur Advice from Tabitha Karanja: The customer is always kingRumbi Serima-Fowler, a Zimbabwean organic skincare entrepreneur building a global ethical beauty brand →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

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LIONESS WEEKENDER COVER STORIES

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Babette Kourelos, a passionate artisanal bread-baking business builder
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Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
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Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
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Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
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Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
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LIONESS BOOK REVIEWS

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
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Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

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