Book Review
For many women entrepreneurs, one of the most daunting and difficult aspects of the business to get to grips with is sales. Many absolutely dread the cold calling, the never-ending sales research to find potential customers, and then the pitching to those customers. But help is at hand from author and sales expert Wendy Connick, whose new book Sales 101, provides a practical guide to the ins and outs of sales techniques and a crash course in how to sell anything.
Sometimes, it seems like learning a new skill is impossible, but as women entrepreneurs, everyone can benefit from knowing how to sell - and at the end of the day, sales are the lifeblood of the business. With the help of Wendy Connick and her new book, Sales 101, you can start selling now. This clear and comprehensive guide is perfect for those women entrepreneurs who are grappling with getting their sales strategies and action plans in place. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started and make those all important sales for your business.
Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal, to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for success in the sales space.
Author quotes
Good salespeople don’t try to trick people into buying something that’s not the best product or service for them. They help prospective customers identify their most important needs and find a product that will meet those needs.
Sales is changing. In today’s highly competitive marketplace, with the addition of high-speed communication, social media, and volatile economic conditions, skilled, successful salespeople are in high demand.
Sales 101 walks you through the sales process in clear, straightforward entries. Whatever your relationship to sales, this book will offer you useful tips showing you how to get better at it.
About the author
Wendy Connick's first sales position was a summer job selling vacuum cleaners door-to-door. Eventually she switched over to the informational side of sales and began writing and managing all content on the Sales site for About.com (now The Balance). She has also written for the National Association of Sales Professionals blog. As a professional writer, Wendy now focuses on helping other people master the art of selling and other crucial life skills. She is the author of Sales 101.
Why LoA loves it….
When I speak to women entrepreneurs across the African continent, and the global Diaspora network, a key challenge they face is always the same - how to get those all important sales leads and then knowing how to close them. Not everyone is a natural salesperson, so it’s vital to learn the tricks of the trade and keep abreast of any new sales techniques that can help the success rate. Wendy Connick’s new book Sales 101 could not have come at a better time, and the practical, easy-to-follow writing style and tips mean that any woman entrepreneur, no matter the stage their business is at, can benefit and learn. If you are battling with sales right now, this is a great read that will hopefully set you on a path to closing those deals. — Melanie Hawken, founder & CEO, Lionesses of Africa