Book Review
According to author Jodi Brandon in her latest book, Write. Publish. Market: From Idea to Published Book: The Entrepreneur’s Blueprint, so many creative business owners and entrepreneurs have ‘writing a book’ on their bucket list, but are intimated by the process. If you are one such entrepreneur, and you think you have a book just bursting to get out, but you just can’t get started or simply don’t know how, then this is a great read just for you!
Write. Publish. Market. From Idea to Published Book: The Entrepreneur’s Blueprint by Jodi Brandon is the blueprint for creative entrepreneurs to go from “I want to write a book to scale my business, but how?” to printed book/ebook. This is a book that practically shows readers how to accomplish some pretty fundamental building blocks on the way to publishing that first book including:
How to shift your mindset from business owner to writer
How to craft a research plan to support your writing plan/schedule
How to find a cover designer so your book makes a great first impression
How to prepare your manuscript for print and ebook publication
How to create a successful book launch plan and marketing strategy
By breaking the process of writing and publishing down into key steps and stages, it makes it seem less daunting and more accountable, ensuring that the end goal of actually getting a book into print is more realizable.
Author Quotes
You might be wondering why I advocate for entrepreneurs to self-publish rather than publish traditionally. Amongst the biggest two reasons are control and money.
When you self publish, you control the entire process; the timeline, who works on your book, your cover designer, your interior designer, your publicist, the content, and the cover.
When you self publish, you keep more money. Traditional book publishing contracts favour the publisher, not the author.
The invisible income streams that a book can provide in the form of lead generation, speaking engagements, and referrals - for entrepreneurs, these income streams cannot be overlooked.
About the Author
After 20 years in traditional book publishing, book/writing/publishing coach and editor Jodi Brandon’s passion these days is helping creative and online entrepreneurs scale their business with a self-published book. Jodi leverages her industry experience to help small business owners and entrepreneurs publish a high-quality, professional book - and has helped hundreds of business owners do just that. In addition to having 20 years of professional editing experience, she is also a member in good standing of the Editorial Freelancers Association, the National Association of Independent Writers and Editors, and the American Copy Editors Society. Her editing specialty is nonfiction. Jodi also enjoys speaking at workshops, conferences, or retreats for solopreneurs or creative business owners. Topics she speaks on include: Using a Book to Scale Your Business; Self-Publishing 101; Determining Your Best Path to Publication; and Self-Publishing Success. She lives outside of Philadelphia with her husband, Dave, and their rescue dog, JoePa.
Why LoA loves it….
Everyone thinks they have a book hidden inside them, but very few people ever manage to get it out and published. For entrepreneurs, books can represent a great opportunity to build profile, get noticed, get people talking, and generate business leads. So, writing and publishing a book can make good business sense for entrepreneurs who are looking to expand their reach and raise their profile in the marketplace. Jodi Brandon is a real expert in this space, and in her book Write. Publish. Market, she breaks down the process into easy to understand and follow steps that make the whole process less daunting and much more doable. So if you want to take your business to the next level, and you think a book might help you to get there, this is definitely a great read for you. — Melanie Hawken, founder & ceo, Lionesses of Africa