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The Execution Factor by Kim Perell

January 6, 2019 Melanie Hawken
Kim Perell

Kim Perell

Serial entrepreneur, Kim Perell, author of The Execution Factor, first made headlines for her amazing transformative story of a startup entrepreneur to an internationally renowned CEO and prominent angel investor.  From her modest beginnings at her kitchen table, she went from broke to multi-millionaire in just a few short years.  Today, she has investments in over 70 startups many of which have been sold to some of the largest Fortune 500 companies.  Now, in The Execution Factor, she offers indispensable wisdom as she shares her personal journey and proven program for achieving success. 


The Execution Factor offers a straightforward approach to success ― deliberately designed in a way that anyone can master. Perell flips the notion on its head that success is all about having a great idea, an advanced degree or a high IQ.  Because people around the world have achieved their dreams without any of those things.  Perell believes the ability to execute is the difference between success and failure. 

The Execution Factor is for anyone looking to transform themselves from a “dreamer” to a “doer” and will make you feel like you have a success coach by your side. Perell teaches her unique 5 traits of execution: vision, passion, action, resilience, and relationships.  By the time you’ve completed the book you will have a have a blueprint to achieve your dreams in business and in life. Don’t settle for ordinary when you can have extraordinary.  Master execution and change your life. 

This book is for anyone with a business idea who is afraid to take the first step; millennials with an entrepreneurial spirit; business owners looking to take their company to the next level; employees looking to quit their 9 to 5 and be their own boss; and moms looking to start a side hustle. 

Author quotes

Little did I know that I have actually been preparing to write this book from the moment I made my first deal at 8 years old. This book offers a straightforward approach to success that anyone can master. 

I went from broke to millionaire in just a few short years. And looking back, the one skill that drove my success more than anything else was execution, and I want to teach it to you.

I believe in conscious capitalism and the idea that a business is a vehicle to change the lives of your employees, your customers, your communities, and the people you care about.

About the author

Throughout Kim’s career as an entrepreneur, executive, investor, founder and CEO, she learned that Execution was the one skill you had to master to be successful. Kim’s life has been transformed by this one skill and she’s made millions by mastering it. Now she wants to teach you how to master it too. Take her free, fun and short success quiz today and find out which of the traits of execution you lead with. Kim’s career started in 1999 at Xdrive, an Internet start-up in Los Angeles that was a precursor to Dropbox. She quickly rose to Director of Marketing & Sales, managing a team of 20 plus and generating more than $10 million in revenue in nine months. When Xdrive went bankrupt, Kim found herself unemployed but had discovered her passion for the internet. She channeled that passion into starting her own company, Frontline Direct, a digital-marketing firm. From its modest beginnings at her kitchen table in Hawaii in 2003, Kim grew Frontline to more than $100 million in annual revenue. That success and Kim’s leadership abilities drew the attention of Adconion Media Group, a global digital media company, which acquired the company in 2008 and appointed Kim CEO in 2010. In 2014, Kim executed the sale of Adconion Direct to Amobee, a subsidiary of SingTel, a $50 billion dollar telecommunications company in Singapore. Yet throughout these changes, she dedicated herself to creating outstanding workplace cultures, a run that continues today. In 2016, Amobee was named one of Fortune Magazine’s Top 10 Places to Work in Marketing & Advertising. Kim is passionate about women in business and writes, speaks, and is interviewed regularly on leadership, marketing technology, and entrepreneurship. Her achievements as a leader and entrepreneur have been widely recognized and covered in the media, including profiles in The New York Times, CNN Money, and Forbes. Her professional honors include being named Entrepreneur of the Year by Ernst & Young and Entrepreneur of the Year by the National Association for Female Executives. Kim graduated magna cum laude from Pepperdine University with a Bachelor of Science in Business Administration. An avid traveler (more than 60 countries visited), she and her husband live in Solana Beach, California, with their two-year-old twins, Elle and John.

www.kimperell.com 


Why LoA loves it….

Author and serial entrepreneur Kim Perell is right when she says that success in business is all about execution. Anyone can have a good idea, but those who succeed are those who turn those ideas into reality, and importantly, who do the extremely hard yards to make things happen. Kim’s new book is not just inspirational, as she shares her own tenacious entrepreneurial journey and success story, but it is a practical blueprint that takes readers from procrastinator to doer, at all times keeping eyes on the end goal. If you are looking for a great read to kickstart your new business building year into action, then this is a must-read! --- Melanie Hawken, founder and ceo of Lionesses of Africa

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