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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

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The Magic Of Tiny Business: You Don’t Have to Go Big to Make a Great Living by Sharon Rowe

August 5, 2018 Melanie Hawken
Sharon Rowe, founder of ECOBAGS

Sharon Rowe, founder of ECOBAGS

In The Magic of Tiny Business, by ECOBAGS founder and pioneering green business champion, Sharon Rowe shows entrepreneurs and business owners how to build a profitable, right-scaled, sustainable business that doesn't compromise their values.

 

The Magic of Tiny Business by Sharon Rowe is the breath of fresh air for business owners and entrepreneurs who aren't willing to compromise their personal values in favor of growth and maximizing profit. Tiny doesn't refer to size. Instead, it's a mindset. Like a tiny house where there's limited space for "stuff," a tiny business requires that you examine, prioritize and work with what you value, eliminating what you don’t. We live in a time when we feel trapped by work that doesn't allow us to live our purpose, use our passions or offer our gifts and leaves us feeling overwhelmed by messages to go big or go broke. Sharon uses the story of ECOBAGS, which she started as a new mother at her kitchen table, as an example of a successful Tiny Business. 

She offers simple rules such as;

* Set a hard 9-5 work day schedule

* No work on weekends or assigned "days off."

* Make family events a priority - don't miss a school play

* Schedule self-care (exercise, meditation) with the same priority as work

* View every problem as an opportunity

The Magic of Tiny Business shows readers how to have the life they want, without compromising values or sanity.

Author quotes

This book is for those who want to build a profitable business on their own terms by doing work that is meaningful - and still be home for dinner with family and friends.
This is not a book about having a one-person business that some might describe as tiny. My definition of tiny has more to do with intention and purpose than size or income.
A tiny business is built by keeping a laser focus on what you deem essential and eliminating what’s non-essential, all the extra stuff.
A tiny business is defined by your priorities and intentions, not how many employees you have. It has everything to do with your level of focus and not just how much revenue you bring in.  

About the author

Sharon Rowe is the founder and CEO of Eco-Bags Products, since 1989, and considered a pioneer in the reusable bag movement. ECOBAGS are sold internationally, and have been featured on the Oprah Show and QVC. Sharon is recognized as a thought leader in social innovation, sustainable and responsible production. She speaks regularly on building profitable, mission & value aligned businesses, believing that business can be a force for good, a currency for ideas that shape culture.  Her speaking engagements are varied, taking her wide and far, from Yale University to Sing-Sing Prison, the Nairobi Center for Innovation in Kenya to Social Venture Institute conference in the Hudson Valley. She has been featured in Time Magazine, Glamour Magazine, The Wall Street Journal, Entrepreneur Magazine, on NPR – Air America and, in the award winning documentary, “BagIt”  ECOBAGS® were featured on Oprah’s first dedicated Earth Day Show. Sharon has received numerous awards, including the National 2012 Enterprising Woman, CBS Radio Women’s Achievement, Westchester Business Council Entrepreneur of the Year, 914Inc Westchester Magazine's Most Accomplished Women, the Women’s Enterprise Development Center’s Lilian Vernon Award and The Westchester Collaborative Theatre’s Most Valuable Player. 

www.sharonrowe.com


Why LoA loves it….

In Sharon Rowe’s new book, The Magic of Tiny Business, she shows entrepreneurs the art of focus, perspective, and honing the mindset in order to achieve the desired results in business. It’s all about getting rid of everything that is not central to the life you want to live and the business you want to build, and having a laser focus on what is most important to you. This is a great read for all those women entrepreneurs who know what they want and how they would like their life to be, but are having difficulty focusing on the path to get there. --- Melanie Hawken, founder and ceo of Lionesses of Africa
In Essential Tags Books
← Awards and Accolades: Author and entrepreneur Fatuma Abdullah wins AfriCAN Author’s Awards 2018 for her Akiki children’s booksKenya’s Flora Mutahi, Founder and CEO of Melvin Marsh International takes up two influential new global roles →
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CELEBRATING 10 YEARS


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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
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Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
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Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
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Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
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Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
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Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo
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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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