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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Magic Of Tiny Business: You Don’t Have to Go Big to Make a Great Living by Sharon Rowe

August 5, 2018 Melanie Hawken
Sharon Rowe, founder of ECOBAGS

Sharon Rowe, founder of ECOBAGS

In The Magic of Tiny Business, by ECOBAGS founder and pioneering green business champion, Sharon Rowe shows entrepreneurs and business owners how to build a profitable, right-scaled, sustainable business that doesn't compromise their values.

 

The Magic of Tiny Business by Sharon Rowe is the breath of fresh air for business owners and entrepreneurs who aren't willing to compromise their personal values in favor of growth and maximizing profit. Tiny doesn't refer to size. Instead, it's a mindset. Like a tiny house where there's limited space for "stuff," a tiny business requires that you examine, prioritize and work with what you value, eliminating what you don’t. We live in a time when we feel trapped by work that doesn't allow us to live our purpose, use our passions or offer our gifts and leaves us feeling overwhelmed by messages to go big or go broke. Sharon uses the story of ECOBAGS, which she started as a new mother at her kitchen table, as an example of a successful Tiny Business. 

She offers simple rules such as;

* Set a hard 9-5 work day schedule

* No work on weekends or assigned "days off."

* Make family events a priority - don't miss a school play

* Schedule self-care (exercise, meditation) with the same priority as work

* View every problem as an opportunity

The Magic of Tiny Business shows readers how to have the life they want, without compromising values or sanity.

Author quotes

This book is for those who want to build a profitable business on their own terms by doing work that is meaningful - and still be home for dinner with family and friends.
This is not a book about having a one-person business that some might describe as tiny. My definition of tiny has more to do with intention and purpose than size or income.
A tiny business is built by keeping a laser focus on what you deem essential and eliminating what’s non-essential, all the extra stuff.
A tiny business is defined by your priorities and intentions, not how many employees you have. It has everything to do with your level of focus and not just how much revenue you bring in.  

About the author

Sharon Rowe is the founder and CEO of Eco-Bags Products, since 1989, and considered a pioneer in the reusable bag movement. ECOBAGS are sold internationally, and have been featured on the Oprah Show and QVC. Sharon is recognized as a thought leader in social innovation, sustainable and responsible production. She speaks regularly on building profitable, mission & value aligned businesses, believing that business can be a force for good, a currency for ideas that shape culture.  Her speaking engagements are varied, taking her wide and far, from Yale University to Sing-Sing Prison, the Nairobi Center for Innovation in Kenya to Social Venture Institute conference in the Hudson Valley. She has been featured in Time Magazine, Glamour Magazine, The Wall Street Journal, Entrepreneur Magazine, on NPR – Air America and, in the award winning documentary, “BagIt”  ECOBAGS® were featured on Oprah’s first dedicated Earth Day Show. Sharon has received numerous awards, including the National 2012 Enterprising Woman, CBS Radio Women’s Achievement, Westchester Business Council Entrepreneur of the Year, 914Inc Westchester Magazine's Most Accomplished Women, the Women’s Enterprise Development Center’s Lilian Vernon Award and The Westchester Collaborative Theatre’s Most Valuable Player. 

www.sharonrowe.com


Why LoA loves it….

In Sharon Rowe’s new book, The Magic of Tiny Business, she shows entrepreneurs the art of focus, perspective, and honing the mindset in order to achieve the desired results in business. It’s all about getting rid of everything that is not central to the life you want to live and the business you want to build, and having a laser focus on what is most important to you. This is a great read for all those women entrepreneurs who know what they want and how they would like their life to be, but are having difficulty focusing on the path to get there. --- Melanie Hawken, founder and ceo of Lionesses of Africa
In Essential Tags Books
← Awards and Accolades: Author and entrepreneur Fatuma Abdullah wins AfriCAN Author’s Awards 2018 for her Akiki children’s booksKenya’s Flora Mutahi, Founder and CEO of Melvin Marsh International takes up two influential new global roles →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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