It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But according to author Dorie Clark in her new book, Entrepreneurial You, there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love.
You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes.This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.
Author quotes
This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.
Whether you’re an experienced entrepreneur looking to expand your revenue streams, an aspiring side hustler starting your business, or a happily-settled corporate executive looking for creative new ideas about how to think entrepreneurially, my goal is to teach you the strategies you need to succeed and build the career and life you want.
I hope that by sharing what I’ve learned from the exceptionally successful entrepreneurs profiled in this book, and by recounting a bit of my own journey along the way, you’ll be able to make your own informed choices about what you’d like your business model, and your life, to look like, and shape it accordingly.
About the author
Dorie Clark is the author of "Reinventing You"; "Stand Out," which was named the #1 Leadership Book of 2015 by Inc. magazine; and "Entrepreneurial You," which was named one of the Top 10 Business Books of the Year by Forbes. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Dorie is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. She is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC.
Why LoA loves it….
Many aspirant entrepreneurs have the specialist skills and expertise that could be in demand from potential customers, but often their reluctance to take the entrepreneurial leap is because they don’t know how to monetize their ideas. Dorie Clark’s new book, Entrepreneurial You, is a great resource as it takes readers on a step by step guide to building a personal and business brand, monetizing areas of expertise, and harnessing the power of technology to extend both client reach and marketing impact. This is a practical and highly enjoyable read and one that can help all those who are hesitant to take the first steps towards an entrepreneurial life. --- Melanie Hawken, founder and ceo of Lionesses of Africa