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Lionesses of Africa

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the pride of Africa's women entrepreneurs

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100 Lionesses: Three of Africa’s leading women brand-builders share their rise to the top

April 22, 2018 Melanie Hawken
L-R: Margaret Hirsch, co-founder Hirsch's Homestores; Brenda Wilkinson, co-founder Rio Largo Olive Estate; Bernie de Le Cuona, founder de Le Cuona

L-R: Margaret Hirsch, co-founder Hirsch's Homestores; Brenda Wilkinson, co-founder Rio Largo Olive Estate; Bernie de Le Cuona, founder de Le Cuona

A highlight of the forthcoming Start-Up Night! Africa event in London on 26th June will be a panel discussion featuring three leading women entrepreneurs from South Africa who have built successful global brands. They share their personal brand building stories, and talk about the opportunities for Africa’s women entrepreneurs to break into global marketplaces, the current interest from global markets in women owned brands that have a strong backstory, and the investment climate for Africa’s women owned businesses looking to grow.

 

Margaret Hirsch, co-founder of Hirsch’s Homestores, Southern Africa's leading independent Appliance and Electronic retail brand

Margaret Hirsch, co-founder of Hirsch’s Homestores, Southern Africa's leading independent Appliance and Electronic retail brand

Margaret Hirsch, co-founder of Hirsch’s Homestores, has become a leading example to business women in Southern Africa – coming from a humble background, to co-founding and running the multi billion rand Appliance and Electronic retail organization, Hirsch’s. Margaret has been recognized through her efforts in building a successful business, and her determination to give back to the community by, over the last four years, winning a multitude of business awards, including two Lifetime Achievement Awards in business and entrepreneurship. As Chief Operations Officer of the Hirsch group, a sought after speaker at business events and schools, where she has established a successful motivational programme across Southern Africa, this dynamic woman who is passionate about her business and the people who work for and with her, has become a legend in her time. Margaret regards herself as a “jack of all trades”, having done the selling, invoicing, demonstrating, being a delivery person on the trucks, installing and demonstrating in customers homes and generally taking care of almost everything at Hirsch’s for the past 37 years. Margaret’s knack of empowering everyone who works for the company is extraordinary. www.hirschs.co.za

Bernie De Le Cuona, founder of de le Cuona, a leading international luxury fabric brand

Bernie De Le Cuona, founder of de le Cuona, a leading international luxury fabric brand

Bernie De Le Cuona is the South African founder of de le Cuona, an international luxury brand founded 25 years ago. The company is a purveyor of unique interior fabrics and accessories, loved for its washed linen, fine cashmere and wool paisley. De Le Cuona is a luxury fabric design brand celebrating master weaving techniques and artisan craftsmanship. Bernie travels the world working with the finest artisans, best spinners and specialist mills, developing traditional and innovative techniques that bring her designs to life. Whether it’s stonewashing and embossing linen or weaving paisley on authentic looms, it’s the raw sophistication of these weaves and the iconic ‘handle’ and ‘fall’ of the fabric that sets de Le Cuona apart. The collections are inspired by travel and contrasting cultures. Whether it is the rugged natural accents of the African bush, an original artist’s canvas in Los Angeles, or an antique shawl uncovered in Kashmir, she interprets these ‘moments’ into superior fabrics that adorn both classic and contemporary interiors. Bernie is an industry expert and acclaimed business woman with de Le Cuona showrooms in London and New York, and a network of elite distributors and agents worldwide. The new flagship showroom at 44 Pimlico Road opens in June 2018, and is set to refashion the fabric house in one of London’s most prestigious design districts. www.delecuona.com

Brenda Wilkinson, co-founder of the multi award-winning Rio Largo Olive Oil from South Africa

Brenda Wilkinson, co-founder of the multi award-winning Rio Largo Olive Oil from South Africa

Brenda Wilkinson is the co-founder, together with husband Nick, of the multi award-winning Rio Largo Olive Oil in South Africa. Whilst Nick is in charge of production, Brenda, a marketing specialist, travels the world promoting the Rio Largo Olive Oil brand and products to global retailers and consumers alike. The brand has consistently won awards for its superior olive oil since its first Double Gold Award back in 2010 from the SA Olive Association, a first award of its kind. Since then, Rio Largo Olive Oil won the coveted Gold Award in Japan for its 2016 harvest, and Best in Class Award in Japan. The olives grown on the RIO LARGO ESTATE are hand picked, thus providing much needed employment for the people in the valley where they are grown. www.riolargo.co.za

In Events, Features Tags Start-up Night! Africa
← Entrepreneur Advice from Tepsii Tshikororo: Give yourself a chanceLien Potgieter, a South African entrepreneur helping women to harness the power of colour therapy in their lives →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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