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the pride of Africa's women entrepreneurs

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100 Lionesses: Three of Africa’s leading women brand-builders share their rise to the top

April 22, 2018 Melanie Hawken
L-R: Margaret Hirsch, co-founder Hirsch's Homestores; Brenda Wilkinson, co-founder Rio Largo Olive Estate; Bernie de Le Cuona, founder de Le Cuona

L-R: Margaret Hirsch, co-founder Hirsch's Homestores; Brenda Wilkinson, co-founder Rio Largo Olive Estate; Bernie de Le Cuona, founder de Le Cuona

A highlight of the forthcoming Start-Up Night! Africa event in London on 26th June will be a panel discussion featuring three leading women entrepreneurs from South Africa who have built successful global brands. They share their personal brand building stories, and talk about the opportunities for Africa’s women entrepreneurs to break into global marketplaces, the current interest from global markets in women owned brands that have a strong backstory, and the investment climate for Africa’s women owned businesses looking to grow.

 

Margaret Hirsch, co-founder of Hirsch’s Homestores, Southern Africa's leading independent Appliance and Electronic retail brand

Margaret Hirsch, co-founder of Hirsch’s Homestores, Southern Africa's leading independent Appliance and Electronic retail brand

Margaret Hirsch, co-founder of Hirsch’s Homestores, has become a leading example to business women in Southern Africa – coming from a humble background, to co-founding and running the multi billion rand Appliance and Electronic retail organization, Hirsch’s. Margaret has been recognized through her efforts in building a successful business, and her determination to give back to the community by, over the last four years, winning a multitude of business awards, including two Lifetime Achievement Awards in business and entrepreneurship. As Chief Operations Officer of the Hirsch group, a sought after speaker at business events and schools, where she has established a successful motivational programme across Southern Africa, this dynamic woman who is passionate about her business and the people who work for and with her, has become a legend in her time. Margaret regards herself as a “jack of all trades”, having done the selling, invoicing, demonstrating, being a delivery person on the trucks, installing and demonstrating in customers homes and generally taking care of almost everything at Hirsch’s for the past 37 years. Margaret’s knack of empowering everyone who works for the company is extraordinary. www.hirschs.co.za

Bernie De Le Cuona, founder of de le Cuona, a leading international luxury fabric brand

Bernie De Le Cuona, founder of de le Cuona, a leading international luxury fabric brand

Bernie De Le Cuona is the South African founder of de le Cuona, an international luxury brand founded 25 years ago. The company is a purveyor of unique interior fabrics and accessories, loved for its washed linen, fine cashmere and wool paisley. De Le Cuona is a luxury fabric design brand celebrating master weaving techniques and artisan craftsmanship. Bernie travels the world working with the finest artisans, best spinners and specialist mills, developing traditional and innovative techniques that bring her designs to life. Whether it’s stonewashing and embossing linen or weaving paisley on authentic looms, it’s the raw sophistication of these weaves and the iconic ‘handle’ and ‘fall’ of the fabric that sets de Le Cuona apart. The collections are inspired by travel and contrasting cultures. Whether it is the rugged natural accents of the African bush, an original artist’s canvas in Los Angeles, or an antique shawl uncovered in Kashmir, she interprets these ‘moments’ into superior fabrics that adorn both classic and contemporary interiors. Bernie is an industry expert and acclaimed business woman with de Le Cuona showrooms in London and New York, and a network of elite distributors and agents worldwide. The new flagship showroom at 44 Pimlico Road opens in June 2018, and is set to refashion the fabric house in one of London’s most prestigious design districts. www.delecuona.com

Brenda Wilkinson, co-founder of the multi award-winning Rio Largo Olive Oil from South Africa

Brenda Wilkinson, co-founder of the multi award-winning Rio Largo Olive Oil from South Africa

Brenda Wilkinson is the co-founder, together with husband Nick, of the multi award-winning Rio Largo Olive Oil in South Africa. Whilst Nick is in charge of production, Brenda, a marketing specialist, travels the world promoting the Rio Largo Olive Oil brand and products to global retailers and consumers alike. The brand has consistently won awards for its superior olive oil since its first Double Gold Award back in 2010 from the SA Olive Association, a first award of its kind. Since then, Rio Largo Olive Oil won the coveted Gold Award in Japan for its 2016 harvest, and Best in Class Award in Japan. The olives grown on the RIO LARGO ESTATE are hand picked, thus providing much needed employment for the people in the valley where they are grown. www.riolargo.co.za

In Events, Features Tags Start-up Night! Africa
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CELEBRATING 10 YEARS


LATEST PODCASTS

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LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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