How do you transform your life and your business? According to Claudia Azula Altucher, author of Become an Idea Machine, the answer is simple. Come up with 10 ideas a day - every day. It does not matter if they are good or bad, the point is to exercise your idea muscle, to make it sweat.

People say ideas are a dime a dozen but that is not true. Ideas are a dime for three, but author Claudia Azula Altucher believes that if you try to come up with ten by opening her new book, Become an Idea Machine, to any page, you will feel your mind stretching, working, sweating. People say execution is everything, that is also not true. Execution is a subset of ideas. When you exercise your idea muscle every day you become an idea machine, you are unstoppable. When a great idea comes your way you are inspired, you feel moved, you have to take the next step. Execution happens automatically. In Become an Idea Machine, the 180 prompts in the book encourage you to list your ten ideas every day and see your life transform as a result.

Author quotes

Many people need idea therapy. Not so that they can come up with great ideas right this second but so that people can come up with ideas when they need them.

Ideas are the currency of life, not money. Money gets depleted until you go broke, but good ideas buy you good experiences, buy you better ideas, buy you more time. Financial wealth is a side effect of the ‘runner’s high’ of your idea muscle.

When we come up with ideas every day, the repercussions are not just that we might get a better technique for a negotiation or an idea for a new company or a new way of looking at a problem. Coming up with ten ideas a day is like exercise, and exercise makes the idea muscle stronger.

About the author

Claudia Azula Altucher is a writer, podcast host, speaker, and teacher of yoga. She is the WSJ bestselling co-author of 'The Power Of No', and author of 'Become an Idea Machine', and '21 Things To Know Before Starting An Ashtanga Yoga Practice’. She is the host of 'The Yoga Podcast' and the co-host of the 'Ask Altucher' Show. She writes for national media outlets including The New York Observer, Thought Catalog, Mantra Yoga + Health, and Positively Positive. Her blog ClaudiaYoga.com has attracted 2.5+ million visits since inception. You can find her on Twitter @ClaudiaYoga or listen to her show at TheYogaPodcast.com.

Website: www.claudiayoga.com

Why LoA loves it….

For so many entrepreneurs, coming up with new ideas can be a painful and frustrating process and not one that comes naturally. So, to hear that there is a way of effectively training your idea muscle to work each day as part of a daily routine, is great news. In this highly practical book, Claudia Azula Altucher shows readers how to genuinely become idea machines, making the process as natural as breathing. It’s a great read that gets you thinking differently and changing your attitude to the whole idea creation process. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa