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Salma Abdulai named Cartier Women’s Initiative Awards 2017 Laureate for Sub-Saharan Africa

April 30, 2017 Melanie Hawken
Salma Abdulai, founder of Unique Quality Product Enterprise (Ghana)

Salma Abdulai, founder of Unique Quality Product Enterprise (Ghana)

Earlier this month, the 2017 group of Laureates were announced at the Cartier Women’s Initiative Awards, this year held in Singapore for the very first time. Cyrille Vigneron and Ilian Mihov announced the six laureates selected by an independent international jury amongst nearly 1900 applicants from over 120 countries. The Laureate for Sub-Saharan Africa this year was Salma Abdulai, founder of Unique Quality Product Enterprise in Ghana, a company processing and marketing Fonio, a nutritious and climate resistant indigenous cereal. 

 

Driven by a desire to tackle malnutrition and transform rural women’s lives, 31-year-old Salma from the impoverished, drought-prone North Ghana, launched Unique Quality Product Enterprise, a company which processes Fonio, a sustainable indigenous crop with extraordinary health benefits. While nobody else thought of processing the almost extinct crop, Salma had a brainwave. Drawing on her extensive knowledge and academic experience – she holds a Bachelor of Science (BSc) in Agriculture Technology and a postgraduate degree in Agricultural Economics – she discovered the potential of Fonio, which takes only eight weeks to mature, and is droughtproof. In 2014 she launched Unique Quality Product Enterprise, processing and marketing the cereal, registering farmers to produce the crop and building a team based in Tamale to process precooked Fonio for the markets.

Salma says: “What I like about running my own business is the fulfilment I get by supporting other women and knowing that providing them with an income will impact their family’s lives, their education, and their social responsibilities.”

The business has a proven holistic approach to social, economic and environmental problems. It is also addressing food insecurity and unsustainable land management, particularly for landless female farmers with no access to fertile lands. Salma started Unique Quality Product Enterprise with 10 landless women and to date the business has supported 500 farmers – 350 women and 150 men – to produce raw Fonio for the enterprise. Products are marketed under the DIM Fonio brand – ‘dim’ means eat in the local language. Fonio can grow on less fertile soils, even throughout drought, and can be harvested three times in a season. The gluten-free cereal is rich in iron, amino acids, protein and carbohydrates and can meet the needs of the malnourished, improving their nutrition and health. Fonio can even benefit those with existing health problems, such as diabetes, normalising sugar levels. It has key insulin regulating properties and a low glycaemic index level. It also has a positive environmental impact. The cultivation of Fonio minimises soil erosion and does not require fertiliser to grow, thereby reducing soil leaching. It is resilient to the impact of climate change because of its low water requirements and can withstand a wide range of weather conditions. Raw Fonio is first sieved to remove sand and stones, it is then washed to remove any remaining stones before being dried in a solar dryer. Dried Fonio is then milled using a de-husking machine, washed again and dried again before being packed into 500 gram or 1kg packs ready to be sold into schools, hotels, restaurants, retail shops and health stores. Salma and her company are trying to solve the problem of malnutrition, a serious social issue in Ghana. 

To find out more about Salma Abdulai and her company Unique Quality Product Enterprise, visit her website www.uqualityproduct.com

In Award Winner Tags Ghana, Cartier Awards
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