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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Odd Mom Entrepreneur Out by Rachel Olsen and Flesche Hesch

March 26, 2017 Melanie Hawken
Rachel Olsen and Flesche Hesch

Rachel Olsen and Flesche Hesch

Odd Mom Entrepreneur Out is a guide for mom entrepreneurs who want to eliminate guilt, grow their businesses and elevate their lives. This collaborative book, produced by Rachel Olsen and Flesche Hesch, brings together 11 experts who built up to 7 figure incomes while being present for their families and primarily working from home. They share business and parenting tips on how to manage both, without sacrificing either. 

 

In this highly practical book, with lots of anecdotes and advice from lots of mom entrepreneurs and specialist experts, authors Rachel Olsen and Flesche Hesch, aim to help other women who are trying to balance lives as entrepreneurs with all the other demands of family life. The book covers a large number of topics ranging from how to start a mom-friendly business, to time management secrets for busy mompreneurs, topics on how to become more media and marketing savvy, and indispensable lessons on how to get products into major retail stores, to name but a few. Underpinning it all is the recognition that mompreneurs have more than just profit plans, financing, staff management and product development to think about, they also have children and family life to plan around. The book provides a framework around which to build a business that can support the life you want to have. 

Author quotes

Here’s to looking forward to the day soon when it is no longer ODD to be a passionate and accomplished woman running a successful business and enjoying her family at the same time.
We are at at time in our society when technology has created opportunities for moms to research, create and run global businesses online at any time of the day.
Being able to connect and build authentic relationships through social media and flexibility of schedule has provided the opportunity for moms to connect with each other and learn how to make a living doing what they love just by sharing it with like-minded tribes.

About the authors

RACHEL OLSEN boasts a successful career as a media and marketing strategist, Amazon bestselling author of the Barbara Corcoran endorsed book Shark Tank MOMpreneurs Take a Bite Out of Publicity, and Founder of the entrepreneur magazine Best Mom Products. She lives in San Diego with her husband and two daughters. Learn more at: http://rachelaolsen.com 

FLESCHÉ HESCH, MA is the Business Advisor for Moms and the founder of the TheBizyMom.com where she teaches women how to successfully launch and grow lucrative businesses that put family first. She lives in San Francisco with her husband and two sons. Learn more at: http://thebizymom.com

Facebook Page:  www.facebook.com/groups/OddMomEntrepreneurOut/


Why LoA loves it….

One of the biggest challenges for many women entrepreneurs is trying to get some sort of balance between building a business and a brand, and at the same time, holding family and relationships together. It can be tough at the best of times, but with a solid plan in place, great organizational skills, and critically, the support of partners, family and friends, it’s doable. This practical, no-nonsense book by Rachel Olsen and Flesche Hesch, provides not only a great framework to keep you on track, but also some highly personal insights from other highly successful mompreneurs who know what you are going through.  --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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