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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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How to Master Solo Start-ups: The Tell All Guide for Solo-preneurs to Help You Manage Like an Expert CEO by Dee Sarwan 

February 26, 2017 Melanie Hawken
Dee Sarwan

Dee Sarwan

Managing a business successfully, means you need to learn how to organize your thoughts, fiercely focus on the best most effective solution to create your unique offering AND bring it to market quickly. PLUS, learn to think, evaluate, delegate and make decisions like an EXPERT CEO. In her book ‘How to Master Solo Start-ups: The Tell All Guide for Solo-preneurs to Help You Manage Like an Expert CEO’, author Dee Sarwan shows you how.

 

Business management systems and automation are two strong pillars required to generate consistent results. Solopreneurs are given the inside advantage to model and leverage big business strategies, principles and tactics, in the small business arena. These simple yet powerful “footprints” will help you to create a master plan for your niche market. The principles outlined in this book will provide you with the business acumen required to fully integrate your ideas and help youto successfully transform from an employee to a dynamic business owner.

Dee takes you through the practical process of harnessing and validating your business ideas; changing your mindset rather than just your skills set; understanding the funding formula to help you gain profit clarity; understanding practical business and operating principles; determining your market value by understanding the four Cs (Competition, Competence, Credibility and Community); designing a sustainable business platform; and importantly, marketing and launching your business.

Author quotes

Not only do solopreneurs have the burden of the entire business structure, they still maintain the daily obligations of providing for their families. 
In many instances, solopreneurs are moms who have the added layer of responsibility to balance family and work in a meaningful manner.
As a solopreneur, success hinges on self discipline, decisiveness and diligence.

About the author

Dee Sarwan is the author of How to Master Solo Start-ups: The Tell All Guide for Solo-preneurs to Help You Manage Like an Expert Ceo, and is also the Founder of HairSalonTrainingPros.Com. She is a Certified Trainer with 20 years experience in Corporate Canada as Operations Specialist. Dee then turned to her love of the Beauty Industry, and received numerous certifications as well as graduating with honors from the Aveda Institute. The Dee Sarwan Training company promotes compliance and safe practices for Hair Stylists, and industry professionals.

www.hairsalontrainingpros.com


Why LoA loves it….

Being a solopreneur is always challenging as you are expected to tackle all elements of starting and running a business without many of the usual support systems. Add to the mix of challenges the stresses and strains of also trying to balance family, personal relationships and other extraneous commitments at the same time as trying to build a business and that can be tough. So Dee Sarwan’s new book should provide some practical advice and tips for better managing the solopreneur life. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
← SoleRebels founder Bethlehem Tilahun Alemu demonstrates the power of thinking big with her new Garden of Coffee ventureEVENT REPORT: 2017 Lioness Lean In Breakfast event rollout launches in Cape Town and Johannesburg in February →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

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Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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