Author and entrepreneur, Evelyn Frazier, believes that women wear invisible capes, dashing from one commitment to the next, and often it may seem impossible for this seemingly superhuman strength to extend to them owning their own businesses in their own minds. So, her new book, Lady with Steel Eggs - 12 Strategies for Starting a Successful Business, has been written to take readers on the journey of business success from inception.
Evelyn, through the inspirational women entrepreneur case studies she shares in this new book, shows you how to create your business, but how to ensure that it succeeds in the long-term. She provides useful tips and case studies, presented in a highly accessible way, that can help you reap great success. Each step of creating a business is explained in ways that are simple to understand. She wants this book to be your guide for entrepreneurial success!!!
This book has been written to prove that you are the B-O-S-S - the female BOSS is a Beautiful woman Orchestrating her Strategy for Success.
Author quotes
Nothing should hold you back from delving into the uncertain waters of entrepreneurship. You weren’t place on this earth to die without pursuing your passion.
Entrepreneurship is a challenging, but exciting, journey. Alarming statistics about the failure rate of businesses may be encouraging you to crawl underneath a rock and bury your idea. Instead of focusing on the possibility of failure, focus instead on how you can be part of the 33% of businesses that last for 10 years or more.
Female entrepreneurs quickly learn how to become juggle masters. You have to be able to juggle several things in one day while being flexible enough to handle unexpected changes.
More women began actively assuming more prominent roles in the 21st century. We are now more empowered, independent, and ready to take on the world. We’re here to kick ass and show men that we can be equal partners in running the world.
About the author
Evelyn Frazier is the doyenne of business and money. Armed with the proverbial Hand of Midas, she writes about how people could begin their businesses from the comforts of their home. No stranger to the double standard that may inflict women in the world of business, Evelyn Frazier understands that a stolid mind and strong principles are important. She offers practical, yet interesting insight on Business and Money, Women Business, Home-Based Business, and Rising Entrepreneurs who are willing to take risks, and receive greater returns! Evelyn Frazier graduated from The Wharton School, University of Pennsylvania and had humble beginnings as a small-time entrepreneur. Providing consultation to start-ups, she is also the proud owner of several online businesses, while juggling coaching sessions with proven results.
Why LoA loves it….
This is very definitely a book written for women, by women, based on a very clear understanding of the challenges facing women entrepreneurs in a male dominated business world. Yet despite these challenges, Evelyn Frazier reminds us that we are the BOSS, and helps us all to become a force to be reckoned with, in our personal lives and in our businesses. She provides practical strategies that will increase the likelihood of entrepreneurial success, and in this increasingly competitive world of business, we all need a little extra help. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa