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Essential Read: How a side hustle can change your life. What if it does work out? by Susie Moore

October 29, 2017 Melanie Hawken
Susie Moore

Susie Moore

One third of Americans turn their talents, hobbies and interests into a lucrative side hustle, a small business that generates income and maximizes a passion. In her new book, How a Side Hustle Can Change Your Life. What If It Does Work Out? author Susie Moore shares her experiences, expert advice and guidance on how others can do the same.

 

In her energetic and encouraging writing style, author Susie Moore guides readers of her new book How a Side Hustle Can Change Your Life. What If It Does Work Out?, through all the planning stages and potential obstacles of building a business from a personal passion. She shows practically how to overcome initial hesitation or fear, to creating multiple revenue streams and much more. Susie presents the inspirational stories from today’s successful entrepreneurs who built their businesses from small side hustles, including the founders of Spanx and MindBodyGreen. 

At a practical level, the book takes readers through the process of finding the perfect side hustle, using the power of vision-boarding to brainstorm ideas and turn them into reality. She looks at how to plan and manage time when it comes to building a side hustle, and the importance of thinking big but starting small in the early days. Susie also shares her experience of effective selling, and how to use the power of self-promotion at the right time, ultimately leveraging personal talents and passions to make money. 

Author quotes

Starting a business whilst employed allows you to determine proof of concept more safely by providing for a test run that indicates your side hustle’s viability. This means you can prove that your product or service is wanted in the world before you dedicate your full time focus towards it.
I bet you’re a lot like me; you just want freedom in your life and ownership of your work. We all want to make a meaningful impact in the world doing work that we love, on our own terms.
This book will encourage you to take the leap of believing in yourself, examine what’s holding you back, and push you to step up to the plate and knock it out of the park.

About the author

Susie Moore not only talks the talk, she walks the walk. After leaving her highly profitable yet ultimately unsatisfying career as a Fortune 500 sales director, Susie has become a successful business and life coach, advising high-growth startups in Silicon Valley and New York City, all of which were sold, the most recent for $405 million. With years of experience on the front lines of the side hustle economy, she has become a popular guest on The Today Show, Business Insider, The Huffington Post, Forbes, Time an other leading print and broadcast media outlets. She is also a regular contributor to Fortune, Inc, Greatist, Marie Claire, Brit & Co, and many others.

www.susie-moore.com 


Why LoA loves it….

So many women have thoughts about turning hobbies and interests into possible businesses, but very few actually take the leap due to fear of the unknown, fear of failure, and general lack of expertise. This new book by Susie Moore provides a helping hand to anyone interested in building a side hustle and taking the initial, tentative steps into the world of entrepreneurship. Her approach is practical, easy to understand, and pragmatic, and makes taking that leap a little less daunting. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
← Dounia Tamri-Loeper, a Moroccan entrepreneur creating beautiful contemporary lighting inspired by her country’s traditional design aestheticHow to protect yourself in business →

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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

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