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Essential Read: How a side hustle can change your life. What if it does work out? by Susie Moore

October 29, 2017 Melanie Hawken
Susie Moore

Susie Moore

One third of Americans turn their talents, hobbies and interests into a lucrative side hustle, a small business that generates income and maximizes a passion. In her new book, How a Side Hustle Can Change Your Life. What If It Does Work Out? author Susie Moore shares her experiences, expert advice and guidance on how others can do the same.

 

In her energetic and encouraging writing style, author Susie Moore guides readers of her new book How a Side Hustle Can Change Your Life. What If It Does Work Out?, through all the planning stages and potential obstacles of building a business from a personal passion. She shows practically how to overcome initial hesitation or fear, to creating multiple revenue streams and much more. Susie presents the inspirational stories from today’s successful entrepreneurs who built their businesses from small side hustles, including the founders of Spanx and MindBodyGreen. 

At a practical level, the book takes readers through the process of finding the perfect side hustle, using the power of vision-boarding to brainstorm ideas and turn them into reality. She looks at how to plan and manage time when it comes to building a side hustle, and the importance of thinking big but starting small in the early days. Susie also shares her experience of effective selling, and how to use the power of self-promotion at the right time, ultimately leveraging personal talents and passions to make money. 

Author quotes

Starting a business whilst employed allows you to determine proof of concept more safely by providing for a test run that indicates your side hustle’s viability. This means you can prove that your product or service is wanted in the world before you dedicate your full time focus towards it.
I bet you’re a lot like me; you just want freedom in your life and ownership of your work. We all want to make a meaningful impact in the world doing work that we love, on our own terms.
This book will encourage you to take the leap of believing in yourself, examine what’s holding you back, and push you to step up to the plate and knock it out of the park.

About the author

Susie Moore not only talks the talk, she walks the walk. After leaving her highly profitable yet ultimately unsatisfying career as a Fortune 500 sales director, Susie has become a successful business and life coach, advising high-growth startups in Silicon Valley and New York City, all of which were sold, the most recent for $405 million. With years of experience on the front lines of the side hustle economy, she has become a popular guest on The Today Show, Business Insider, The Huffington Post, Forbes, Time an other leading print and broadcast media outlets. She is also a regular contributor to Fortune, Inc, Greatist, Marie Claire, Brit & Co, and many others.

www.susie-moore.com 


Why LoA loves it….

So many women have thoughts about turning hobbies and interests into possible businesses, but very few actually take the leap due to fear of the unknown, fear of failure, and general lack of expertise. This new book by Susie Moore provides a helping hand to anyone interested in building a side hustle and taking the initial, tentative steps into the world of entrepreneurship. Her approach is practical, easy to understand, and pragmatic, and makes taking that leap a little less daunting. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
← Dounia Tamri-Loeper, a Moroccan entrepreneur creating beautiful contemporary lighting inspired by her country’s traditional design aestheticHow to protect yourself in business →
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
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Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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