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Lionesses of Africa

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the pride of Africa's women entrepreneurs

Lionesses of Africa

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Blood, Sweat, and Goals: Finding Your Way as an Entrepreneur by Neva Williamson

January 29, 2017 Melanie Hawken
Neva Williamson

Neva Williamson

In Blood, Sweat, and Goals, Neva Williamson shares the hard lessons learned becoming a full-time entrepreneur and escaping the traditional 9–5 workday. Her passion is helping people who struggle with creating additional income options because of limited connections or access to business loans to get started. 

 

Most aspiring entrepreneurs who dream of leaving a job for the excitement of running their own business never actually do. The few that try fail more often than not. After years of too little pay and too much work, Neva Williamson unshackled herself from the depressing repetition of a successful corporate career to set her own course as an entrepreneur. Along the way she drew a roadmap for other entrepreneurs who seek clarity, confidence and energy to change their lives. Approachable, conversational and inspiring, Williamson’s words can help you if you are stuck and reassure you if you are wavering. If you need a boost to your entrepreneurial spirit; if you want to hear from someone who knows what it’s like to navigate between work and family while rolling with the punches, here is a truth that is raw, honest and real, spoken from the heart. Blood, Sweat, and Goals lays out a path to follow not only for building a profitable business, but also for a complete and balanced personal life.

“Do you believe successful entrepreneurs have a leg up on you, meaning they have more network connections or money? Maybe, but everyone’s got to start somewhere. You just have to be willing to hustle a little harder and work when everyone else is asleep. Commit to working harder than anyone else. ”
— Neva Williamson

About the Author

Neva Williamson is a managing partner of her own business consulting company, an active real estate investor, licensed real estate agent and angel investor/advisor to several other businesses. After graduating from George Washington University, Neva excelled at a full-time six-figure consulting career and part-time real estate investing before being laid off nine weeks after her daughter was born. At that point, she realized her investing needed to become her new career. Though she will forever be a New Yorker at heart, she currently lives with her husband and two daughters in the Washington DC Metro area.

Website: www.timeforinvesting.com


Why LoA loves it….

At LoA we love reading books written by women entrepreneurs who have had to learn to navigate their business and brand building journeys by experience and often the hard way, with all the ups and downs as they go. Neva Williamson is one such entrepreneur, and in this easy to read book, she shares many of the hard lessons she has learned and gives practical insights and a roadmap for others to follow. It is a highly personal read and one that will inspire others who are embarking on similar journeys. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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