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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Essential Read: Secrets of A Socialprenista: The Pink Print - The Top 8 Mistakes Women Entrepreneurs Make That Keep Them Broke, Stuck, and Struggling in Their Business by Andrieka J. Austin

July 9, 2016 Melanie Hawken
Andrieka J. Austin, author and entrepreneur

Andrieka J. Austin, author and entrepreneur

If you ever wondered why so many women entrepreneurs encounter the same challenges and keep making the same mistakes that ultimately hold them back, then author, entrepreneur and self-styled ‘socialprenista, Andrieka J. Austin may have the answer. Her new book Secrets of A Socialprenista: The Pink Print - Top 8 Mistakes Women Entrepreneurs Make That Keep Them Broke, Stuck, and Struggling in Their Business, is the woman entrepreneur’s guide to the most important key for getting things done. 

 

In this latest book, Andrieka J. Austin provides a step-by step process that guarantees to help you get clear, get focused, and be accountable in your life and in business as you increase your impact, influence, and income! It addresses the 8 mistakes that women entrepreneurs so commonly make, and provides solutions to avoid or deal with them effectively. The list includes: 

  • Put off procrastination 
  • Finish fearing failing 
  • Take on the task of attempting to do it all 
  • Breakup with bad branding 
  • Loose and let go 
  • Gain guidance guides 
  • Pursue with passion
  • Find finances 

It walks you through the process of how to celebrate success and obstacles, plus how you can do more of what you love with more time in your day. Andrieka says if you have the desire to create a clearer path to your success and a genuine interest in gaining more insight on how to live a life you love, this book is for you. 

Author Quotes

The goal of the methods shared in this book is to help professional business women with a strong desire to uncover the personal side of their professional struggles. This book provides insight on how to overcome the top mistakes women entrepreneurs make that keep them broke, stuck and struggling in their business. 
My hope for each reader is that she will implement a new action plan to help get unstuck and start moving forward in her life and in her business, knowing how to recognise and avoid these 8 mistakes once and for all.

 

About the author

Vision-Elevation Expert, Andrieka J. Austin is The Socialprenista™; a Business Coach and Founder of The Boss Of Me Business Coaching and Accountability Program, helping women small business owners elevate their business vision and see far beyond where they are with clarity, focus, accountability, and results for getting one step closer on the journey to success and instantly increasing their impact, influence, and income! 

Website: www.thebossof.me


Why LoA loves it….

In her book, Andrieka takes a very pragmatic approach to guiding women entrepreneurs who feel like they are not fulfilling their potential, by tackling some of the stumbling blocks that are keeping them back. She has a very accessible writing style that sets out very clear strategies and actions for dealing with the challenges that inevitably face women entrepreneurs, as they try to find a balance in their personal and business building lives. This is an enjoyable and practical read for any woman entrepreneur who feels a little stuck on her journey and needs to refocus and recharge. --- Melanie Hawken, founder and CEO of Lionesses of Africa
In Essential Tags Books
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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORY
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Vanessa Mhlom, a South African wellness brand builder
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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