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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Essential Read: Secrets of A Socialprenista: The Pink Print - The Top 8 Mistakes Women Entrepreneurs Make That Keep Them Broke, Stuck, and Struggling in Their Business by Andrieka J. Austin

July 9, 2016 Melanie Hawken
Andrieka J. Austin, author and entrepreneur

Andrieka J. Austin, author and entrepreneur

If you ever wondered why so many women entrepreneurs encounter the same challenges and keep making the same mistakes that ultimately hold them back, then author, entrepreneur and self-styled ‘socialprenista, Andrieka J. Austin may have the answer. Her new book Secrets of A Socialprenista: The Pink Print - Top 8 Mistakes Women Entrepreneurs Make That Keep Them Broke, Stuck, and Struggling in Their Business, is the woman entrepreneur’s guide to the most important key for getting things done. 

 

In this latest book, Andrieka J. Austin provides a step-by step process that guarantees to help you get clear, get focused, and be accountable in your life and in business as you increase your impact, influence, and income! It addresses the 8 mistakes that women entrepreneurs so commonly make, and provides solutions to avoid or deal with them effectively. The list includes: 

  • Put off procrastination 
  • Finish fearing failing 
  • Take on the task of attempting to do it all 
  • Breakup with bad branding 
  • Loose and let go 
  • Gain guidance guides 
  • Pursue with passion
  • Find finances 

It walks you through the process of how to celebrate success and obstacles, plus how you can do more of what you love with more time in your day. Andrieka says if you have the desire to create a clearer path to your success and a genuine interest in gaining more insight on how to live a life you love, this book is for you. 

Author Quotes

The goal of the methods shared in this book is to help professional business women with a strong desire to uncover the personal side of their professional struggles. This book provides insight on how to overcome the top mistakes women entrepreneurs make that keep them broke, stuck and struggling in their business. 
My hope for each reader is that she will implement a new action plan to help get unstuck and start moving forward in her life and in her business, knowing how to recognise and avoid these 8 mistakes once and for all.

 

About the author

Vision-Elevation Expert, Andrieka J. Austin is The Socialprenista™; a Business Coach and Founder of The Boss Of Me Business Coaching and Accountability Program, helping women small business owners elevate their business vision and see far beyond where they are with clarity, focus, accountability, and results for getting one step closer on the journey to success and instantly increasing their impact, influence, and income! 

Website: www.thebossof.me


Why LoA loves it….

In her book, Andrieka takes a very pragmatic approach to guiding women entrepreneurs who feel like they are not fulfilling their potential, by tackling some of the stumbling blocks that are keeping them back. She has a very accessible writing style that sets out very clear strategies and actions for dealing with the challenges that inevitably face women entrepreneurs, as they try to find a balance in their personal and business building lives. This is an enjoyable and practical read for any woman entrepreneur who feels a little stuck on her journey and needs to refocus and recharge. --- Melanie Hawken, founder and CEO of Lionesses of Africa
In Essential Tags Books
← 100 Lionesses: Bethlehem Tilahun Alemu talks disruptive change at the UN Global Compact Leaders Summit Yvonne Manyiki - The startup story of a creative entrepreneur with a passion for designing handmade jewellery with a modern, African flair →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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