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Essential Read: Go Against the Flow by Charu Sharma

April 8, 2016 Melanie Hawken
Charu Sharma, author and founder of Go Against the Flow

Charu Sharma, author and founder of Go Against the Flow

An innovative and ground-breaking new book brings together wisdom from several established and up and coming women business leaders who share their candid and introspective insights on how to become a successful entrepreneur. From getting started on concept, building technology, hiring, getting funded and scale, to finally launching a business with success, this book is a must-own for every budding entrepreneur.

 

The list of contributors includes Harvard MBAs, a college dropout, several Forbes 30 title holders, million dollar startups and pioneers in technology. These women started companies from scratch, scaled their organizations to span across several continents, raised millions of dollars, faced failure, but came out victorious and loved every minute of the challenge. These inspirational, gritty, audacious and passionate women, in spite of naysayers or failures, have chosen to create their own flow and act on their ideas and convictions. Their stories are inspirational for anyone wanting to start their own business.

The book’s seven key chapters focus on a number of important topics key to any entrepreneurial journey, starting out with identifying exactly what entrepreneurship is, with Noor Siddiqui, CEO of Remedy in San Francisco; Chapter 2 addresses that key question of when are you ready to take the plunge as an entrepreneur, with insights from Annie Ryu of Global Village Fruit in Boston; Chapter 3 looks at the challenges of getting started in business, with two successful women entrepreneurs from the world of media in Boston, Cathy Atkins and Courney Hurst, providing their advice; Chapter 4 hears from entrepreneur Kajal Desai, who addresses the challenge of turning a passion project into a business; Chapter 5 encourages entrepreneurs to think ‘inside the box’ and create their own unique roles, with Andra Keay of robotlaunch.com in San Francisco weighing in on this hot topic; Chapter 6 looks at how to successfully leverage being an introvert, with Ariel March of SteamGalaxy.com in San Francisco sharing her experiences in this space; and Chapter 7 asks the question of whether having corporate experience actually helps or hinders the entrepreneurial journey, with thoughts shared by Brittany Hodak, co-Founder of ZinePak in New York. 

 

“We present to you the most successful female entrepreneurs from the US and UK, and their hard earned lessons. Through our book and documentary film, we aim to empower 1 million millennial women by the end of 2016 to go against the flow and get their businesses off the ground”

- Charu Sharma, author and founder of Go Against the Flow

About the author

Charu Sharma is an award-winning entrepreneur, explorer and author based in Silicon Valley. With 5 National Awards, expeditions to all 7 continents, over 600 stage shows, and two startups, this prodigy was enlisted as a "Power Woman" alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated magazine in March 2012.Charu built two startup companies from her college dorm room before getting recruited by LinkedIn. Charu realized that other young women around her were seeking traditional career paths because they did not have exposure to the entrepreneurial path or access to the right female mentors. To solve this, Charu brought together audacious women entrepreneurs and founded the Go Against the Flow movement- through her book, documentary film and Huffington Post Q&A series- to inspire other millennial women to take intelligent risks and consider building their own startup companies.Charu grew up in Mumbai and went on to study Economics and Physics at Mount Holyoke College in USA on a scholarship; she holds business certificates from Stanford and Dartmouth. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Charu holds black-belts in Karate and Taekwondo; she has penned a travel memoir ‘Far From Shore’. She enjoys adventure sports, ballroom dancing, and reading philosophy in her free time.

Visit: www.goagainsttheflow.com


Why LoA loves it….

We love this new book by Charu Sharma as it covers some of the key challenges facing women entrepreneurs as they embark upon their exciting new business and brand building journeys. But, instead of dry theory it brings in the real-life experiences of those women entrepreneurs who have been there and done it in the entrepreneurial world, and who have the T-Shirt to prove it. Their insights are invaluable to all those women who are about to launch their businesses, or who are in the early stages of their own business journeys. --- Melanie Hawken, founder and CEO of Lionesses of Africa    
In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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