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Essential Read: Go Against the Flow by Charu Sharma

April 8, 2016 Melanie Hawken
Charu Sharma, author and founder of Go Against the Flow

Charu Sharma, author and founder of Go Against the Flow

An innovative and ground-breaking new book brings together wisdom from several established and up and coming women business leaders who share their candid and introspective insights on how to become a successful entrepreneur. From getting started on concept, building technology, hiring, getting funded and scale, to finally launching a business with success, this book is a must-own for every budding entrepreneur.

 

The list of contributors includes Harvard MBAs, a college dropout, several Forbes 30 title holders, million dollar startups and pioneers in technology. These women started companies from scratch, scaled their organizations to span across several continents, raised millions of dollars, faced failure, but came out victorious and loved every minute of the challenge. These inspirational, gritty, audacious and passionate women, in spite of naysayers or failures, have chosen to create their own flow and act on their ideas and convictions. Their stories are inspirational for anyone wanting to start their own business.

The book’s seven key chapters focus on a number of important topics key to any entrepreneurial journey, starting out with identifying exactly what entrepreneurship is, with Noor Siddiqui, CEO of Remedy in San Francisco; Chapter 2 addresses that key question of when are you ready to take the plunge as an entrepreneur, with insights from Annie Ryu of Global Village Fruit in Boston; Chapter 3 looks at the challenges of getting started in business, with two successful women entrepreneurs from the world of media in Boston, Cathy Atkins and Courney Hurst, providing their advice; Chapter 4 hears from entrepreneur Kajal Desai, who addresses the challenge of turning a passion project into a business; Chapter 5 encourages entrepreneurs to think ‘inside the box’ and create their own unique roles, with Andra Keay of robotlaunch.com in San Francisco weighing in on this hot topic; Chapter 6 looks at how to successfully leverage being an introvert, with Ariel March of SteamGalaxy.com in San Francisco sharing her experiences in this space; and Chapter 7 asks the question of whether having corporate experience actually helps or hinders the entrepreneurial journey, with thoughts shared by Brittany Hodak, co-Founder of ZinePak in New York. 

 

“We present to you the most successful female entrepreneurs from the US and UK, and their hard earned lessons. Through our book and documentary film, we aim to empower 1 million millennial women by the end of 2016 to go against the flow and get their businesses off the ground”

- Charu Sharma, author and founder of Go Against the Flow

About the author

Charu Sharma is an award-winning entrepreneur, explorer and author based in Silicon Valley. With 5 National Awards, expeditions to all 7 continents, over 600 stage shows, and two startups, this prodigy was enlisted as a "Power Woman" alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated magazine in March 2012.Charu built two startup companies from her college dorm room before getting recruited by LinkedIn. Charu realized that other young women around her were seeking traditional career paths because they did not have exposure to the entrepreneurial path or access to the right female mentors. To solve this, Charu brought together audacious women entrepreneurs and founded the Go Against the Flow movement- through her book, documentary film and Huffington Post Q&A series- to inspire other millennial women to take intelligent risks and consider building their own startup companies.Charu grew up in Mumbai and went on to study Economics and Physics at Mount Holyoke College in USA on a scholarship; she holds business certificates from Stanford and Dartmouth. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Charu holds black-belts in Karate and Taekwondo; she has penned a travel memoir ‘Far From Shore’. She enjoys adventure sports, ballroom dancing, and reading philosophy in her free time.

Visit: www.goagainsttheflow.com


Why LoA loves it….

We love this new book by Charu Sharma as it covers some of the key challenges facing women entrepreneurs as they embark upon their exciting new business and brand building journeys. But, instead of dry theory it brings in the real-life experiences of those women entrepreneurs who have been there and done it in the entrepreneurial world, and who have the T-Shirt to prove it. Their insights are invaluable to all those women who are about to launch their businesses, or who are in the early stages of their own business journeys. --- Melanie Hawken, founder and CEO of Lionesses of Africa    
In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

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Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
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Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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