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Essential Read: Go Against the Flow by Charu Sharma

April 8, 2016 Melanie Hawken
Charu Sharma, author and founder of Go Against the Flow

Charu Sharma, author and founder of Go Against the Flow

An innovative and ground-breaking new book brings together wisdom from several established and up and coming women business leaders who share their candid and introspective insights on how to become a successful entrepreneur. From getting started on concept, building technology, hiring, getting funded and scale, to finally launching a business with success, this book is a must-own for every budding entrepreneur.

 

The list of contributors includes Harvard MBAs, a college dropout, several Forbes 30 title holders, million dollar startups and pioneers in technology. These women started companies from scratch, scaled their organizations to span across several continents, raised millions of dollars, faced failure, but came out victorious and loved every minute of the challenge. These inspirational, gritty, audacious and passionate women, in spite of naysayers or failures, have chosen to create their own flow and act on their ideas and convictions. Their stories are inspirational for anyone wanting to start their own business.

The book’s seven key chapters focus on a number of important topics key to any entrepreneurial journey, starting out with identifying exactly what entrepreneurship is, with Noor Siddiqui, CEO of Remedy in San Francisco; Chapter 2 addresses that key question of when are you ready to take the plunge as an entrepreneur, with insights from Annie Ryu of Global Village Fruit in Boston; Chapter 3 looks at the challenges of getting started in business, with two successful women entrepreneurs from the world of media in Boston, Cathy Atkins and Courney Hurst, providing their advice; Chapter 4 hears from entrepreneur Kajal Desai, who addresses the challenge of turning a passion project into a business; Chapter 5 encourages entrepreneurs to think ‘inside the box’ and create their own unique roles, with Andra Keay of robotlaunch.com in San Francisco weighing in on this hot topic; Chapter 6 looks at how to successfully leverage being an introvert, with Ariel March of SteamGalaxy.com in San Francisco sharing her experiences in this space; and Chapter 7 asks the question of whether having corporate experience actually helps or hinders the entrepreneurial journey, with thoughts shared by Brittany Hodak, co-Founder of ZinePak in New York. 

 

“We present to you the most successful female entrepreneurs from the US and UK, and their hard earned lessons. Through our book and documentary film, we aim to empower 1 million millennial women by the end of 2016 to go against the flow and get their businesses off the ground”

- Charu Sharma, author and founder of Go Against the Flow

About the author

Charu Sharma is an award-winning entrepreneur, explorer and author based in Silicon Valley. With 5 National Awards, expeditions to all 7 continents, over 600 stage shows, and two startups, this prodigy was enlisted as a "Power Woman" alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated magazine in March 2012.Charu built two startup companies from her college dorm room before getting recruited by LinkedIn. Charu realized that other young women around her were seeking traditional career paths because they did not have exposure to the entrepreneurial path or access to the right female mentors. To solve this, Charu brought together audacious women entrepreneurs and founded the Go Against the Flow movement- through her book, documentary film and Huffington Post Q&A series- to inspire other millennial women to take intelligent risks and consider building their own startup companies.Charu grew up in Mumbai and went on to study Economics and Physics at Mount Holyoke College in USA on a scholarship; she holds business certificates from Stanford and Dartmouth. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Charu holds black-belts in Karate and Taekwondo; she has penned a travel memoir ‘Far From Shore’. She enjoys adventure sports, ballroom dancing, and reading philosophy in her free time.

Visit: www.goagainsttheflow.com


Why LoA loves it….

We love this new book by Charu Sharma as it covers some of the key challenges facing women entrepreneurs as they embark upon their exciting new business and brand building journeys. But, instead of dry theory it brings in the real-life experiences of those women entrepreneurs who have been there and done it in the entrepreneurial world, and who have the T-Shirt to prove it. Their insights are invaluable to all those women who are about to launch their businesses, or who are in the early stages of their own business journeys. --- Melanie Hawken, founder and CEO of Lionesses of Africa    
In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORY
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Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp
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Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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