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Essential Read: Go Against the Flow by Charu Sharma

April 8, 2016 Melanie Hawken
Charu Sharma, author and founder of Go Against the Flow

Charu Sharma, author and founder of Go Against the Flow

An innovative and ground-breaking new book brings together wisdom from several established and up and coming women business leaders who share their candid and introspective insights on how to become a successful entrepreneur. From getting started on concept, building technology, hiring, getting funded and scale, to finally launching a business with success, this book is a must-own for every budding entrepreneur.

 

The list of contributors includes Harvard MBAs, a college dropout, several Forbes 30 title holders, million dollar startups and pioneers in technology. These women started companies from scratch, scaled their organizations to span across several continents, raised millions of dollars, faced failure, but came out victorious and loved every minute of the challenge. These inspirational, gritty, audacious and passionate women, in spite of naysayers or failures, have chosen to create their own flow and act on their ideas and convictions. Their stories are inspirational for anyone wanting to start their own business.

The book’s seven key chapters focus on a number of important topics key to any entrepreneurial journey, starting out with identifying exactly what entrepreneurship is, with Noor Siddiqui, CEO of Remedy in San Francisco; Chapter 2 addresses that key question of when are you ready to take the plunge as an entrepreneur, with insights from Annie Ryu of Global Village Fruit in Boston; Chapter 3 looks at the challenges of getting started in business, with two successful women entrepreneurs from the world of media in Boston, Cathy Atkins and Courney Hurst, providing their advice; Chapter 4 hears from entrepreneur Kajal Desai, who addresses the challenge of turning a passion project into a business; Chapter 5 encourages entrepreneurs to think ‘inside the box’ and create their own unique roles, with Andra Keay of robotlaunch.com in San Francisco weighing in on this hot topic; Chapter 6 looks at how to successfully leverage being an introvert, with Ariel March of SteamGalaxy.com in San Francisco sharing her experiences in this space; and Chapter 7 asks the question of whether having corporate experience actually helps or hinders the entrepreneurial journey, with thoughts shared by Brittany Hodak, co-Founder of ZinePak in New York. 

 

“We present to you the most successful female entrepreneurs from the US and UK, and their hard earned lessons. Through our book and documentary film, we aim to empower 1 million millennial women by the end of 2016 to go against the flow and get their businesses off the ground”

- Charu Sharma, author and founder of Go Against the Flow

About the author

Charu Sharma is an award-winning entrepreneur, explorer and author based in Silicon Valley. With 5 National Awards, expeditions to all 7 continents, over 600 stage shows, and two startups, this prodigy was enlisted as a "Power Woman" alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated magazine in March 2012.Charu built two startup companies from her college dorm room before getting recruited by LinkedIn. Charu realized that other young women around her were seeking traditional career paths because they did not have exposure to the entrepreneurial path or access to the right female mentors. To solve this, Charu brought together audacious women entrepreneurs and founded the Go Against the Flow movement- through her book, documentary film and Huffington Post Q&A series- to inspire other millennial women to take intelligent risks and consider building their own startup companies.Charu grew up in Mumbai and went on to study Economics and Physics at Mount Holyoke College in USA on a scholarship; she holds business certificates from Stanford and Dartmouth. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Charu holds black-belts in Karate and Taekwondo; she has penned a travel memoir ‘Far From Shore’. She enjoys adventure sports, ballroom dancing, and reading philosophy in her free time.

Visit: www.goagainsttheflow.com


Why LoA loves it….

We love this new book by Charu Sharma as it covers some of the key challenges facing women entrepreneurs as they embark upon their exciting new business and brand building journeys. But, instead of dry theory it brings in the real-life experiences of those women entrepreneurs who have been there and done it in the entrepreneurial world, and who have the T-Shirt to prove it. Their insights are invaluable to all those women who are about to launch their businesses, or who are in the early stages of their own business journeys. --- Melanie Hawken, founder and CEO of Lionesses of Africa    
In Essential Tags Books
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CELEBRATING 10 YEARS


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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
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Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
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Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
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Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
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Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
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Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
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Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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