• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Essential Read: Go Against the Flow by Charu Sharma

April 8, 2016 Melanie Hawken
Charu Sharma, author and founder of Go Against the Flow

Charu Sharma, author and founder of Go Against the Flow

An innovative and ground-breaking new book brings together wisdom from several established and up and coming women business leaders who share their candid and introspective insights on how to become a successful entrepreneur. From getting started on concept, building technology, hiring, getting funded and scale, to finally launching a business with success, this book is a must-own for every budding entrepreneur.

 

The list of contributors includes Harvard MBAs, a college dropout, several Forbes 30 title holders, million dollar startups and pioneers in technology. These women started companies from scratch, scaled their organizations to span across several continents, raised millions of dollars, faced failure, but came out victorious and loved every minute of the challenge. These inspirational, gritty, audacious and passionate women, in spite of naysayers or failures, have chosen to create their own flow and act on their ideas and convictions. Their stories are inspirational for anyone wanting to start their own business.

The book’s seven key chapters focus on a number of important topics key to any entrepreneurial journey, starting out with identifying exactly what entrepreneurship is, with Noor Siddiqui, CEO of Remedy in San Francisco; Chapter 2 addresses that key question of when are you ready to take the plunge as an entrepreneur, with insights from Annie Ryu of Global Village Fruit in Boston; Chapter 3 looks at the challenges of getting started in business, with two successful women entrepreneurs from the world of media in Boston, Cathy Atkins and Courney Hurst, providing their advice; Chapter 4 hears from entrepreneur Kajal Desai, who addresses the challenge of turning a passion project into a business; Chapter 5 encourages entrepreneurs to think ‘inside the box’ and create their own unique roles, with Andra Keay of robotlaunch.com in San Francisco weighing in on this hot topic; Chapter 6 looks at how to successfully leverage being an introvert, with Ariel March of SteamGalaxy.com in San Francisco sharing her experiences in this space; and Chapter 7 asks the question of whether having corporate experience actually helps or hinders the entrepreneurial journey, with thoughts shared by Brittany Hodak, co-Founder of ZinePak in New York. 

 

“We present to you the most successful female entrepreneurs from the US and UK, and their hard earned lessons. Through our book and documentary film, we aim to empower 1 million millennial women by the end of 2016 to go against the flow and get their businesses off the ground”

- Charu Sharma, author and founder of Go Against the Flow

About the author

Charu Sharma is an award-winning entrepreneur, explorer and author based in Silicon Valley. With 5 National Awards, expeditions to all 7 continents, over 600 stage shows, and two startups, this prodigy was enlisted as a "Power Woman" alongside such notables as Oprah Winfrey, Sonia Gandhi, and Melinda Gates by Youth Incorporated magazine in March 2012.Charu built two startup companies from her college dorm room before getting recruited by LinkedIn. Charu realized that other young women around her were seeking traditional career paths because they did not have exposure to the entrepreneurial path or access to the right female mentors. To solve this, Charu brought together audacious women entrepreneurs and founded the Go Against the Flow movement- through her book, documentary film and Huffington Post Q&A series- to inspire other millennial women to take intelligent risks and consider building their own startup companies.Charu grew up in Mumbai and went on to study Economics and Physics at Mount Holyoke College in USA on a scholarship; she holds business certificates from Stanford and Dartmouth. She organized TEDxRiverNorth in Chicago, and she has spoken at two TEDx conferences on risk-taking and entrepreneurship respectively. Charu holds black-belts in Karate and Taekwondo; she has penned a travel memoir ‘Far From Shore’. She enjoys adventure sports, ballroom dancing, and reading philosophy in her free time.

Visit: www.goagainsttheflow.com


Why LoA loves it….

We love this new book by Charu Sharma as it covers some of the key challenges facing women entrepreneurs as they embark upon their exciting new business and brand building journeys. But, instead of dry theory it brings in the real-life experiences of those women entrepreneurs who have been there and done it in the entrepreneurial world, and who have the T-Shirt to prove it. Their insights are invaluable to all those women who are about to launch their businesses, or who are in the early stages of their own business journeys. --- Melanie Hawken, founder and CEO of Lionesses of Africa    
In Essential Tags Books
← VIDEO: Ally Angula's storyRoxanne Edson - The startup story of a social entrepreneur inspired to make a difference in the lives of those affected by Foetal Alcohol Syndrome and in foster care in South Africa →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.