• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

NEWLY LAUNCHED: Tanzanian edupreneur, Faraja Nyalandu, founder of Shule Direct, introduces a new learning frontier in the country

April 6, 2016 Melanie Hawken
Faraja Nyalandu, founder Shule Direct (Tanzania)

Faraja Nyalandu, founder Shule Direct (Tanzania)

Shule Direct, a Tanzanian edtech startup producing world-class digital learning content, has just launched its newest product, MAKINI SMS, to the public. It is an SMS learning and revision platform for Secondary School students in Tanzania accessible via all types of phones, feature phones and smartphones. 

 

The educational content on MAKINI SMS includes Short Lessons and Multiple Choice Quiz Questions covering nine subjects based on the official national syllabus for Form I to Form IV. The subjects include the seven core mandatory subjects of Biology, Mathematics, History, Geography, English, Civics and Kiswahili and two Science subjects of Physics and Chemistry that even though they are not compulsory, these subjects suffer from a combination of a lack of qualified teachers, qualified resources, and minimal students’ interest. On MAKINI SMS, students are able to ask a teacher and get a response on different academic and student support matters on SMS through an ‘ask Ticha Kidevu’ feature. To ensure diversity of content, students can also access Wikipedia and the available search capacity can enable them to learn their preferred content instantly.

Faraja Nyalandu at the launch of MAKINI SMS

Faraja Nyalandu at the launch of MAKINI SMS

This latest offering from Shule Direct complements the existing approach by the organisation, to drive social change through innovative learning programmes. The use of mobile technology in the education sector helps to overcome challenges that are facing the education sector especially in developing countries like Tanzania. One of the advantages of m-learning is affordability to the majority of people, even to the low income earners, since it works on devices that are already accessible, especially feature phones. They are portable and easy to carry, and hence make it possible for students to use anywhere and at any time. 

The support of mobile technology in education has the potential to overcome several barriers experienced in education and enhances the learning environment. Mobile learning if well harnessed can contribute to the improvement of the quality of education provided to students. MAKINI SMS was developed from this backdrop of research. The first lightbulb moment, however, came when Faraja Nyalandu and her team realized that over 85% of Shule Direct open educational resource web users accessed it over Opera Mini browsers. As a data oriented enterprise, the organisation interpreted this to mean that most of its users either do not have PCs or prefer learning via mobile. Looking at the opportunities, 7 out of 10 households in Tanzania own a mobile phone and the penetration rate is growing exponentially. Not only that, but the Government also seemed to have heard of Schule Direct’s mission of ensuring access to quality education for all, by investing 17.5 Billion Tshs in rural telecommunications infrastructure, meaning that rural areas will have better connection for better communication. With all these assessments and developments, all that remained to be done for students in Tanzania was creating an educational platform available on those mobile phones.

Faraja Nyalandu

Faraja Nyalandu

The support from the Human Development Innovation Fund of DFID has enabled Schule Direct to hire highly qualified teachers and editors who ensure grammatical correctness and error free content for MAKINI SMS, and the partnership with the Tanzania Institute of Education (TIE) who review all the resources ensures quality assurance and adherence to the national guides and syllabus. Working with TIE has been an eye opening experience for the team, and they are currently developing resources for teachers’ capacity building in ICT. In the research done in Kilimanjaro and Dodoma on the use of mobile phones in teaching and learning in Secondary Schools in Tanzania, the findings show that teachers had little knowledge on the use of mobile phones as a tool for ICT pedagogical uses. It was also revealed that although the teachers were competent in the basic uses of mobile phones, they were not able to create upload, download and share academic resources through their smart phones (when they have smart phones) and just like the rest of us, others were not aware of the full capacity of their mobile phones. But they were all in agreement that mobile phones were relevant in teaching and learning in secondary schools. Faraja and her team at Shule Direct hope the tools developed will empower teachers to transcend their role as content creators in a typical classroom to the digital sphere. Teachers should no longer remain content consumers of online and mobile learning content. Shule Direct also works with Eneza Education of Kenya who have considerable experience with mobile learning, and so instead of re-inventing the wheel, the team are working with one of the best in the industry.

Innovation’s forte is reimagining processes. It takes more than programming to do educational innovation. It took teachers, researchers, social workers, technical engineers, finance personnel and support, communication experts and students to make this innovation possible. Together, the Schule Direct team rethought, recreated and reimagined the learning experience of a Secondary School student in Tanzania. 

Faraja Nyalandu with one of Shule Direct Ambassadors from Azania Secondary School

Faraja Nyalandu with one of Shule Direct Ambassadors from Azania Secondary School

Faraja commented on the development process for MAKINI SMS, saying: “The iterations, the pivots, the user feedbacks and the designs that befit a human need, are what drives any innovation team and we are not any different. The innovation eco-system I have witnessed is not rocket science and I am proud of COSTECH and HDIF for preaching this sprit of collaboration and co-creation that in the end is a win-win situation for all, including the end user.”

MAKINI SMS is free for two months, and from the 16th of May MAKINI SMS will be offering a daily bundle of 100 Tshs and a weekly bundle of 500 Tshs for unlimited quizzes. Thousands of quizzes across all subjects for either 100 Tshs or 500 Tshs. The platform is available both online at www.shuledirect.co.tz and on the mobile by texting MAKINI to 15397, currently only for Tigo users. Stay updated by following the hashtag #kwaMAKINI.

 

For more information on Schule Direct, visit the website: www.shuledirect.co.tz

Read the Shule Direct startup story on Lionesses of Africa

 

In Newly Launched Tags Women in Tech, Social Entrepreneur
← Côte d’Ivoire crowdlending woman entrepreneur wins E4Impact Business Model Competition in AbidjanJoycee Awojoodu - The startup story of an African luxury personal grooming brand fusing the continent’s beloved botanicals with scientific research →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.