Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff with this new book on harnessing the power of digital media to build a great business, written by Lisa Larter.
In "Pilot to Profit”, Lisa Larter clears up the confusion of modern entrepreneurship, providing some useful insights to help you to build a smart, successful and sustainable business with sky-high returns. She asks questions such as “Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?” She helps to uncover answers to these such questions and more, at the same time, providing proven strategies to help your business get noticed, and turn connections into paying customers---whether you’re an established enterprise or just starting out.
“I believe business is all about the numbers and that you need to take lots of action in order to make things happen.”
- Lisa Larter
What can you expect from the book? Lisa provides a clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you’ll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. As Lisa says, with "Pilot to Profit," you’re officially cleared for takeoff.
“I have gone from being a high school drop-out who could only get a job working in retail, to successfully building, scaling, and leading many of my own businesses.”
- Lisa Larter
About the author
Lisa Larter, founder of The Lisa Larter Group, is a Business Consultant, Social Media Strategist, Author and Speaker. She was a high school drop out who worked her way up the corporate ladder until her entrepreneurial spirit took over in 2006. Since then, she’s built and sold companies and generated millions of dollars in sales. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and simple, eye-opening systems. She has helped increase the visibility and profits of a wide range of clients - including retail groups, authors, realtors, brick-and-mortar businesses, shopping centres, online entrepreneurs and her favourite big-name advisee, Deepak Chopra. Lisa has a knack for taking complex ideas and breaking them down into simple steps making it super easy for her clients to get results. She lives in Parker's Cove, Nova Scotia and spends her winters in Naples, Florida.
Why LoA loves it….
At LoA, we understand the power of digital to help build great businesses and brands, and Lisa Larter is certainly an advocate of this approach. In her new book, she provides some really interesting insights and practical methodologies designed to help business owners connect better with customers online so they can build relationships, increase traffic to their businesses, maximize sales opportunities and create more freedom in their lives. It is a really practical read for any entrepreneur wanting to maximise their online presence and marketing.