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Meet 8 women building Africa's trendiest baby and children's clothing brands

January 31, 2016 Melanie Hawken

If you’re in the market for trendy, quality-assured clothing and accessory products for your children, be sure to look out for these amazing African female entrepreneurs and their equally impressive clothing lines. With a unified ethos focused on bolstering African design, production and employment, you’re guaranteed to have your little one strutting around the playground in some pretty slick and ethical threads.

 

Many of the women featured in this article founded and built dynamic businesses from humble beginnings. We’ve shared their stories because we know many of you reading this - whether you’re a mum hoping to bridge the gap between ‘customer’ and ‘business’ in the interest of your child’s wellbeing, or you’re looking to start a similar venture - can learn about both the origins of the businesses and the entrepreneurs who made it all happen.

Meet the women entrepreneurs who are redefining kid’s fashion in Africa: 

Adenike Ogunlesi, founder and CEO of Ruff ’n’ Tumble (Nigeria)

Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Adenike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal. Read Adenike's startup story.

Nelia Annandale, founder of Keedo Kids (South Africa)

Nelia Annandale, founder of Keedo Kids (South Africa)

Nelia Annandale, founder of Keedo Kids (South Africa)

After giving birth to twins, Nelia realized there was a gap in the market for quality, comfortable and trendy kids clothing, so she started designing and making outfits for her own children in a spare room at home. Moved by a growing interest in her creations, Nelia decided to start a business. She founded Keedo Kids in 1993 and has since established herself as the founder of a children’s clothing brand centered on creative, environmentally friendly and socially responsible designs. Keedo Kids first opened in South Africa but has grown into a global brand that’s available in over 16 countries across Europe, America and Africa. With emphasis placed on using natural materials like cotton to prevent irritation, giving back to a greater community through various ‘Keedo Cares’ social awareness programs and stimulating jobs in local communities it’s easy to see why this brand is re-defining ethical business. 

Asma Dukanda, founder of Mokopu (South Africa)

Asma Dukanda, founder of Mokopu (South Africa)

Asma Dukanda, founder of Mokopu (South Africa)

Mokopu is a South African startup company, launched in December 2014, that designs and produces a range of baby products and clothing using locally-sourced products and materials. Unhappy with her career as a civil engineer, Asma decided to do something more inline with her creative, bubbly personality. She made ‘the leap’ characteristic of many women entrepreneurs, and started her own company - Mokopu, which means ‘pumpkin’ in Sotho. Inspired by traditional ‘Shwe-Shwe’ fabric, she started making vibrant, trendy garments that showcased the designs and textures unique to South Africa. Asma plans to open flagship stores in Maboneng, Cape Town and Durban but for now, you can find her at various markets and events across South Africa. Read Asma's startup story.

Nkemdilim Begho, Ashim Egunjobi & Ijeome Nwoke, founders of ‘Always Me by Anne Li’ (Nigeria)

Nkemdilim Begho, Ashim Egunjobi & Ijeome Nwoke, founders of 'Always Me by Anne Li', Nigeria

Nkemdilim Begho, Ashim Egunjobi & Ijeome Nwoke, founders of 'Always Me by Anne Li', Nigeria

Always Me By Anne Li specializes in creating handcrafted gifts for babies, toddlers and their parents. With their handmade, unique baby and maternity products, such as baby play mats, toddler sleeping bags, bibs, diaper bags and nursing / baby pillows, Always Me hopes to bring a little color and comfort into your home. Their products are beautifully designed to grow with your baby from newborn age to toddler-age. We also ensure that each product is safe for your baby to sleep on, lie and play on and cuddle with. Every item in the Always Me by Anne Li product line is a one-of-a-kind and skilfully made by our designers and seamstresses using the best quality materials and incorporating African fabrics and designs. You also have the option to personalise or customise any of their products, making them even more special. Read their startup story.

Shingai Nyagweta, founder of Kuna Kids (South Africa)

Shingai Nyagweta, founder of Kuna Kids (South Africa)

Shingai Nyagweta, founder of Kuna Kids (South Africa)

Finding great children’s clothing that appeals to both the young ones and the parents, and which at the same time celebrates the vibrancy of African textiles, has now been made so much easier. South African entrepreneur and designer, Shingai Nyagweta, founder of KuNa Kids, has built a niche children’s clothing company that embraces the uniquely local shweshwe fabrics, but incorporated into funky and practical designs. Kuna Kids employs local seamstresses, uses traditional fabrics and makes a small quantity of clothing in each range, so your children wear beautifully made garments that support local women, while looking a cut above the rest. Read Shingai's startup story.

Amelsa Yazew, Founder of Little Gabies (Ethiopia)

Amelsa Yazew, Founder of Little Gabies (Ethiopia)


Amelsa Yazew, Founder of Little Gabies (Ethiopia)

The story of Little Gabies began in 2013 with Amelso’s personal quest for the perfect blanket for her first-born, Caleb. Like many new mothers, she wouldn’t settle for any product that wasn’t of the highest quality and made with natural materials. The search came up short and eventually she decided to start making her own blankets inspired by the traditional Ethiopian Gabi. Amelsa wanted to honor her rich heritage, source locally and create something that embodied the very same loving and warm tradition that she was raised in. She also wanted to create a product with a distinctive and unique touch suited for the joy and lighthearted fun that babies represent. After hours of testing, creating and collaborating a signature line of baby blankets was born - Little Gabies. Since then, she has employed people in her local community to spin, weave, and embroider every fibre to ensure the same level of quality with each and every Gabi. 

In Features Tags Children's Clothing, Fashion
← Candice Johnson - The startup story of a luxury knitwear designer celebrating traditional South African skills, luxurious raw materials, and local talentsVIDEO: Sibongile Sambo - pioneering woman of South African aviation - shares her entrepreneurial journey with CNN →

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Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
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Emilia Chisango, a multi-faceted business empire builder
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Morongwe Mokone, a passionate champion of artisanal homeware
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Tshego Molefi, a pioneer transforming the waste management industry
Wawira Njiru, a visionary leader feeding Africa’s future
Wawira Njiru, a visionary leader feeding Africa’s future

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Hon. Tiguidanké Traoré, a visionary entrepreneur harnessing the power of female leadership to create positive social change
Hon. Tiguidanké Traoré, a visionary entrepreneur harnessing the power of female leadership to create positive social change
Valecia Sambo, a pioneering sustainable water management business builder empowering local communities in South Africa
Valecia Sambo, a pioneering sustainable water management business builder empowering local communities in South Africa

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