If you are a young South African woman entrepreneur with a vision to build a great new business, but to do it your way, then make your way to the Effeminacy Women’s Breakfast Event on the morning of Saturday 26 September at the OPEN Collaborative City Workspaces in Maboneng, Johannesburg - it is free of charge, it is powerful and but spaces are limited, so book now.
On the morning of Saturday 26 September, the OPEN Collaborative City Workspaces in Maboneng, Johannesburg will be the venue for the first Effeminacy Women’s Breakfast event. It is aimed at encouraging women entrepreneurs to focus on doing business as women, instead of feeling the need to adopt a traditional male approach. This breakfast event is a must-attend, particularly for young women entrepreneurs just starting out on their business journey in South Africa.
A panel of invited women entrepreneurs and specialists in the field of entrepreneurship will be sharing their insights and experience with the audience on how to overcome challenges and seize opportunities. Helpful toolkits will be also be distributed to members of the audience to help them to practically implement some of the ideas discussed during the breakfast event.
Organiser, Sibabalwe Sesmani, herself an entrepreneur and one of the co-founders of Johannesburg-based PR firm Unorthodox, states “We enter into business and it is suggested that we need to have a uniform approach to business. We live in South Africa yet many of our strategies are not a match for our environment and climate. Effeminacy is a Woman’s Entrepreneurship Breakfast that is specifically for women by women, dealing with the stereotypes and uncomfortable environment that can often be business.”
The Effeminacy Women’s Breakfast is a response to the findings of extensive research and analysis into women’s entrepreneurship in the South African business environment. Feedback seems to indicate the need for such gatherings, as women often have similar experiences in business and face many of the same challenges, particularly in the early startup phase. Today, as more and more women are entering into the world of business and entrepreneurship, and recognising that this is still relatively new territory for women in South Africa, there is an increasing need to bridge the gap between the experienced women entrepreneurs with established businesses and their new startup counterparts.
Sibabalwe adds: “I started my Corporate Public Relations company last year at the age of 22. At 23 I have seen how unkind the business environment is to women, which makes many women scared of entering into this world. I decided to do something about this.”
The Effeminacy Business Breakfast series of events will kick-off in Johannesburg on the morning of 26 September at 10am prompt, at the OPEN Collaborative City Workspaces, 4th floor, The Mainchange, 20 Kruger street, Maboneng, Johannesburg. Attendance is free, but spaces are limited, so interested young women entrepreneurs are encouraged to register quickly to ensure a place. A complimentary breakfast will also be provided.
To book a place, click on the link below and register as a delegate. For more information, contact Sibabalwe Sesmani, Organiser - Email: siba@unorthodox.joburg Tel : 011 044 1420 or Cell : 0720578018