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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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BOOK REVIEW: Two Minutes To Make The Sale - by Tori Torres

September 20, 2015 Melanie Hawken
Tori Torres, author and founder of PoshLife

Tori Torres, author and founder of PoshLife

'Two Minutes to Make the Sale' is Book Two of the 'If You Build It, They Will Come' series. Book One was the introduction, setting a firm foundation for anyone wanting to embark on the path to becoming an entrepreneur, and using the power of online to achieve success. Tori Torres tells the story of how she made the transition from Stay at Home Mom, to becoming a best selling author and entrepreneur.

 

In her latest book, Two Minutes to Make the Sale, Tori provides some key tips and steps to follow for any budding entrepreneur to find the key ingredients needed to achieve online business success. It focuses on maximising the first two minutes that any potential customer spends on your website, and provides practical steps on how to convert this potential customer, into an actual customer. Tori also provides insights as to how she achieved her own business success, using simple formulas that are easy to implement in order to improve or generate sales conversions. She also looks at how to turn a customer base into another stream of income. This is a really practical and insightful book on how to make that all important sale.

"Make sure that whatever you choose to do, it is something that excites you, and is born out of a true passion. Passion for what you do is Everything."

- Tori Torres, Author & Entrepreneur

 

About the Author

Tori Torres grew up in South Florida, her Mother's only child. To say she was eccentric would be an understatement! With writing being one of her first loves, combined with a passion for empowering others through public speaking, there was no doubt to those around her that she was going to make a huge statement. She became known for writing and performing her original speeches, as an Honor Degree Member of the National Catholic Forensics League at St. Thomas Aquinas High School. Tori spent her Senior year competing and winning oratorical competitions along the East Coast, earning money to attend Florida State University, as well as a summer Scholarship to attend Northwestern University's National High School Institute. After attending Florida State, she married, and eventually had 2 sons; Cristian and Carmelo. Tori's love for her first son, Cristian, and her drive combined, led to the creation of her first business venture, PoshLifeBling. After 13 years of being a Stay at Home "MomPreneur", she was now a Single Mom of two boys, and successful business owner, with multiple hats to juggle.

Learn more at www.poshlife.net


Why LoA loves it….

This is a book that shows how one woman entrepreneur remained committed to her business vision and achieved success, on her own, with no training, just the unwavering desire to succeed. Tori unravels the secrets to creating and running a successful internet business. She knows first hand the ups and downs that any new businesses face, as well as how to create longevity for an existing business. She has successfully taken a company that started out of her home and turned it into one of the most successful internet businesses in the industry. On a highly personal level, Tori’s passion for young moms, single mothers, and abused women motivates her to show others that are just like her, that the impossible is actually very possible. She is proof positive that your wildest entrepreneurial dreams can be realised with hard work and determination. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
← Calling all young South African fashion designers looking for a new platform to promote their brandsFINANCIAL SMARTS FOR WOMEN ENTREPRENEURS: FX Forwards and the joy of sleeping well at night →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp
Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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