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BOOK REVIEW: Two Minutes To Make The Sale - by Tori Torres

September 20, 2015 Melanie Hawken
Tori Torres, author and founder of PoshLife

Tori Torres, author and founder of PoshLife

'Two Minutes to Make the Sale' is Book Two of the 'If You Build It, They Will Come' series. Book One was the introduction, setting a firm foundation for anyone wanting to embark on the path to becoming an entrepreneur, and using the power of online to achieve success. Tori Torres tells the story of how she made the transition from Stay at Home Mom, to becoming a best selling author and entrepreneur.

 

In her latest book, Two Minutes to Make the Sale, Tori provides some key tips and steps to follow for any budding entrepreneur to find the key ingredients needed to achieve online business success. It focuses on maximising the first two minutes that any potential customer spends on your website, and provides practical steps on how to convert this potential customer, into an actual customer. Tori also provides insights as to how she achieved her own business success, using simple formulas that are easy to implement in order to improve or generate sales conversions. She also looks at how to turn a customer base into another stream of income. This is a really practical and insightful book on how to make that all important sale.

"Make sure that whatever you choose to do, it is something that excites you, and is born out of a true passion. Passion for what you do is Everything."

- Tori Torres, Author & Entrepreneur

 

About the Author

Tori Torres grew up in South Florida, her Mother's only child. To say she was eccentric would be an understatement! With writing being one of her first loves, combined with a passion for empowering others through public speaking, there was no doubt to those around her that she was going to make a huge statement. She became known for writing and performing her original speeches, as an Honor Degree Member of the National Catholic Forensics League at St. Thomas Aquinas High School. Tori spent her Senior year competing and winning oratorical competitions along the East Coast, earning money to attend Florida State University, as well as a summer Scholarship to attend Northwestern University's National High School Institute. After attending Florida State, she married, and eventually had 2 sons; Cristian and Carmelo. Tori's love for her first son, Cristian, and her drive combined, led to the creation of her first business venture, PoshLifeBling. After 13 years of being a Stay at Home "MomPreneur", she was now a Single Mom of two boys, and successful business owner, with multiple hats to juggle.

Learn more at www.poshlife.net


Why LoA loves it….

This is a book that shows how one woman entrepreneur remained committed to her business vision and achieved success, on her own, with no training, just the unwavering desire to succeed. Tori unravels the secrets to creating and running a successful internet business. She knows first hand the ups and downs that any new businesses face, as well as how to create longevity for an existing business. She has successfully taken a company that started out of her home and turned it into one of the most successful internet businesses in the industry. On a highly personal level, Tori’s passion for young moms, single mothers, and abused women motivates her to show others that are just like her, that the impossible is actually very possible. She is proof positive that your wildest entrepreneurial dreams can be realised with hard work and determination. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch
Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / Ruff ’n’ Tumble

Trendy kids fashion…Finding stylish, relaxed clothing that is a hit with both parents and kids alike is no longer a challenge thanks to Ruff 'n' Tumble, an indigenous premium brand for quality ch Image of the Day / Timabee

Evening shoe luxury…We love the glamour of these fabulous evening shoe designs by Fatima Babakura, founder of Timabee in Nigeria. Fatima has created an accessory brand that “redefines luxury in Africa and beyo

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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