In her new book, Mumpreneur, the UK’s leading children’s cookery author, Annabel Karmel, shares her insights and experience in building a successful brand and business empire, from the perspective of a full-time Mum of three children.
"Nurturing an entrepreneurial streak while simultaneously juggling home and family life is invigorating. What’s more, it could change the way your family functions for the better.”
Mumpreneur is a book that will resonate with any woman who is juggling motherhood, a personal relationship, and family life, with trying to build a business from scratch into a thriving and viable enterprise. As someone who is a living example and success story of how it is really possible to grow a business empire from an initial idea at the kitchen table, whilst changing diapers and doing homework with the kids during the day, and doing budget forecasts and marketing plans at night, Annabel Karmel shows it is possible to have it all. But, it does require a plan!
“When you run your own business, you are the mistress of your own future. You are in control of pursuing your own dreams, rather than financing some else’s; you are creating something for yourself.”
Mumpreneur provides not just essential insights into how to realise your entrepreneurial dreams and aspirations whilst at the same time raising a family, but also practical advice and useful tools to make those dreams happen to a timeline. What is unique about this book is that all the step by step information provided takes into account the life and challenges of a working mum on a daily basis. It is written by someone who has been there, wears the T-Shirt and has earned her Mum badge the hard way, whilst at the same time managing to find a way to make life work for her and allow her the time and space to realise her entrepreneurial ambitions.
“Being your own boss gives you an amazing opportunity to define your destiny, to define your purpose in life. And you get to enjoy a flexible lifestyle, which enables you to do the school run and partake in your children’s plays and sports days.”
About the Author
Annabel Karmel is a modern day “mumpreneur” juggling life as a busy working mother of three with a hugely successful career. Since launching with the Complete Baby and Toddler Meal Planner more than 20 years ago, Annabel has written 40 books, which have sold over four million copies worldwide. With more than 20 years’ experience under her apron, Annabel has become the UK's number one parenting author, best-selling international author and expert on devising delicious, nutritious meals for babies and children. Her smartphone app, Essential Guide to Feeding Your Baby & Toddler, is also a favourite with families across the world, and she has also designed a special range of weaning equipment with NUK. Annabel was awarded an MBE in June 2006 in the Queen’s Birthday Honours for her outstanding work in the field of child nutrition. In 2009 Annabel won a prestigious Caterer & Hotelkeeper Excellence in Food Award for her children’s meals as well as Mother and Baby magazine’s Lifetime Achievement Award. In 2010 Annabel won the media category of the First Women Awards, which recognise women at the top of their professions who are leading the way for the next generation. Annabel is a regular commentator within the media on health and food issues. She frequently writes for parenting magazines and national newspapers, and appears on TV and radio. Much of her time is spent working with charities, organisations and initiatives which focus on the welfare of babies and children. She also enjoys helping and inspiring upcoming entrepreneurs who want to succeed in business.
You can learn more at www.annabelkarmel.com/mumpreneur
Why LoA loves it….
There is something really practical and solid about Mumpreneur that connects with any woman who spends her life trying to find some sort of balance between trying to be the perfect mom, wife/partner, and a successful entrepreneur at the same time. For those moms who are yet to embark on their own entrepreneurial journeys, it is a source of inspiration - and for those who are already running successful businesses, homes, families and lives, it is a reassuring read to know that there are many others just like them, facing the same challenges and same highs and lows each day. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa