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15 African Designing Women tempting the world’s buyers with their globally appealing creations

March 1, 2015 Melanie Hawken

All through the month of February, Lionesses of Africa celebrated the best of African women design talent, and if there is one thing that emerged, its that this continent is truly blessed with some of the most creative women on the planet. This post is a wrap up of all the news, features and stories we have covered over the past 28 days.

  Carrol Boyes , iconic South African designer who has built a global brand with her distinctive homeware, giftware, flatware and table top products

Carrol Boyes, iconic South African designer who has built a global brand with her distinctive homeware, giftware, flatware and table top products

  Katherine-Mary Pichulik , a South African accessories designer transforming everyday materials into something precious

Katherine-Mary Pichulik, a South African accessories designer transforming everyday materials into something precious

 DEF.I.NI.TION Africa founded by three talented young women promises an alternative approach to fashion where everyday Ugandan life inspires each of their new designs

DEF.I.NI.TION Africa founded by three talented young women promises an alternative approach to fashion where everyday Ugandan life inspires each of their new designs

  Juliana Nasasira 's Kwesh is a Ugandan-based fashion brand creating ready-to-wear and bespoke apparel for both women and men, combining contemporary African-inspired design with skilfully crafted quality

Juliana Nasasira's Kwesh is a Ugandan-based fashion brand creating ready-to-wear and bespoke apparel for both women and men, combining contemporary African-inspired design with skilfully crafted quality

  Karin Rae Matthee designs and hand-crafts jewellery imbued with an elegant simplicity for every day wear at her Cape Town studio and store 

Karin Rae Matthee designs and hand-crafts jewellery imbued with an elegant simplicity for every day wear at her Cape Town studio and store 

 Keri Muller the multi-talented Cape Town designer and artist reinvents old books as objects of beauty

Keri Muller the multi-talented Cape Town designer and artist reinvents old books as objects of beauty

 Jenna Clifford, world-renowned jewellery designer  known for her unique designs and superlative craftsmanship

Jenna Clifford, world-renowned jewellery designer  known for her unique designs and superlative craftsmanship

 Deola Sagoe the leading lady of African haute couture fashion from Nigeria creating a globally appealing style

Deola Sagoe the leading lady of African haute couture fashion from Nigeria creating a globally appealing style

  Aissa Dione, renowned Senegalese painter and textile designer and revivalist of ancient weaving craftsmanship

Aissa Dione, renowned Senegalese painter and textile designer and revivalist of ancient weaving craftsmanship

  Bethlehem Tilahun Alemu, is so passionate about Ethiopia's magnificent leather she has launched a new company for artisan handcrafted bespoke leather clothing and accessories

Bethlehem Tilahun Alemu, is so passionate about Ethiopia's magnificent leather she has launched a new company for artisan handcrafted bespoke leather clothing and accessories

 Lucy MacGarry creates genuinely wearable art by designing accessories and pieces of clothing made from 100% luxurious silk and printed with unique artworks by talented artists

Lucy MacGarry creates genuinely wearable art by designing accessories and pieces of clothing made from 100% luxurious silk and printed with unique artworks by talented artists

 Akosua Afriyie-Kumi is a Ghanaian handbag designer turning ancient raffia hand-weaving techniques into luxury must-have accessories

Akosua Afriyie-Kumi is a Ghanaian handbag designer turning ancient raffia hand-weaving techniques into luxury must-have accessories

 Victoria Verbaan, a hugely talented designer, artist and illustrator creates beautiful handprinted and illustrated designs, fabrics and wallpaper

Victoria Verbaan, a hugely talented designer, artist and illustrator creates beautiful handprinted and illustrated designs, fabrics and wallpaper

  Carrol Boyes , iconic South African designer who has built a global brand with her distinctive homeware, giftware, flatware and table top products   Katherine-Mary Pichulik , a South African accessories designer transforming everyday materials into something precious  DEF.I.NI.TION Africa founded by three talented young women promises an alternative approach to fashion where everyday Ugandan life inspires each of their new designs   Juliana Nasasira 's Kwesh is a Ugandan-based fashion brand creating ready-to-wear and bespoke apparel for both women and men, combining contemporary African-inspired design with skilfully crafted quality   Karin Rae Matthee designs and hand-crafts jewellery imbued with an elegant simplicity for every day wear at her Cape Town studio and store    Keri Muller the multi-talented Cape Town designer and artist reinvents old books as objects of beauty  Jenna Clifford, world-renowned jewellery designer  known for her unique designs and superlative craftsmanship  Deola Sagoe the leading lady of African haute couture fashion from Nigeria creating a globally appealing style   Aissa Dione, renowned Senegalese painter and textile designer and revivalist of ancient weaving craftsmanship    Bethlehem Tilahun Alemu, is so passionate about Ethiopia's magnificent leather she has launched a new company for artisan handcrafted bespoke leather clothing and accessories   Lucy MacGarry creates genuinely wearable art by designing accessories and pieces of clothing made from 100% luxurious silk and printed with unique artworks by talented artists  Akosua Afriyie-Kumi is a Ghanaian handbag designer turning ancient raffia hand-weaving techniques into luxury must-have accessories  Victoria Verbaan, a hugely talented designer, artist and illustrator creates beautiful handprinted and illustrated designs, fabrics and wallpaper

As February comes to an end, we reflect on what has been a really wonderful and particularly colourful month, as we have been celebrating some of Africa's finest and most creative women designers. From fashion designers and jewellery makers, to glorious shoemakers and architectural designers to name but a few, we have shared their inspirational stories and showcased their work. There is such a wealth of design talent here in Africa and it has been a pleasure showcasing just a few of them. 


Throughout the month of February, Lionesses of Africa has celebrated the incredible depth of design talent we have on the continent.  Each day, we have shared their inspirational start-up stories and their words of wisdom and encouragement to other women entrepreneurs.  We have been genuinely moved by their passion for their work, and the inspiration they find each day in the sights, surroundings and people of Africa. We have also adored so many of the design pieces produced by these amazing women, as we are sure so many followers of Lionesses of Africa will have done too.

If you missed all the inspirational Start-Up Stories and other great content that we have featured on these truly incredible women designers of Africa the first time round, then as we wrap up our month-long focus, take a look again and be as inspired as we were.

Jenna Clifford is an inspirational example to women entrepreneurs and designers across Africa that despite significant challenges in personal and business life, with many setbacks and considerable personal heartache along the way, it is possible to find the most incredible business success. Today, Jenna is a highly successful jewellery designer who has worked her way up from almost nothing to achieve the high profile she enjoys today with her company,  Jenna Clifford Designs, resulting in her beautiful and uniquely handcrafted designs being worn by global celebrities including Celine Dion and Venus and Serena Williams. “My personal mantra for success is try, try and try again. Once you’ve picked something that you’ve isolated as your passion, it must be all-encompassing. You have to stick to it. You will be met with challenges, good and bad, but the thing is to stay the course.” Read Jenna's startup story here.

Screen Shot 2015-02-28 at 12.39.05 PM.png

Deola Sagoe, founder of Deola is the leading lady of African haute couture fashion from Ondo State in Nigeria. Deola has been at the cutting edge of high fashion since 1989 and became the first black woman to present a collection at AltaRoma, Rome’s celebrated fashion week, back in 2004. Her globally appealing style has earned her an enviable clientèle that ranges from Africa's first ladies, to society girls like Lydia Hearst, top model Alek Wek, and famous personalities such as Oprah Winfrey and Will Smith. Deola, a mother of three, studied at the University of Miami and University of Lagos and earned a Masters in Finance and Management. She was appointed Nigeria's representative to the United Nations World Food Program 'Catwalk the World: Fashion for Food' with the goal of raising money towards halving the number of hungry people in the world, particularly children, by 2015. Deola frequently exhibits her couture collection at Cape Town Fashion Week and has been an invited guest of New York Fashion Week in the past. "I try to fuse African cultural style with a modern approach to design. I love the dynamism of creating modernity out of something that is steeped in history. I think it’s what gives my collection such a cultural mix.” Read Deola's startup story here.

Aïssa Dione, a renowned Senegalese painter and textile designer, founded the company that bears her name, Aissa Dione Tissus back in 1992. Her mission: to revive Senegal's traditional and unique fabric weaving craftsmanship and build a production chain that is truly '100% Made in Senegal'. Her approach is to combine unique design, know-how and artisan craftsmanship to transform African grown cotton into a valuable product. She has succeeded in this, building a high-end fabric brand underpinned by centuries old cotton processing and weaving skills. Today, Aissa has more than 100 employees whose traditional handwoven fabrics are delivered to the absolute top-end interior design brands across Africa, Europe and the United States. Aissa's designs and fabrics grace major design salons and brands such as Hermés, Fendi, Christian Liaigre and Peter Marino. "I began with this company in 1992. I was working from home with a single weaver. Before too long, there were 15 working with me and I moved to an area specifically designed for small and medium enterprises. I wanted to re-launch textile production – but in a different way." Read Aïssa's startup story here.

Screen Shot 2015-02-28 at 12.40.06 PM.png

Carrol Boyes is an iconic South African designer who has built a global brand. She founded Carrol Boyes (Pty) Ltd in 1991 combining her artistic flair and talent in sculpture with her jewellery experience to create an extensive range of distinctive homeware, giftware, flatware and table top products. Today, her company designs and manufactures a meticulously crafted product range of well over 1000 items and sells over a million items every year. Products are always imbued with Carrol's trademark artistic flair and finesse. The brand is available through her 35 branded shops in South Africa and in over 30 other countries around the world. Carrol has always supported gender empowerment both within and outside her company, constantly investing in her staff to ensure the future growth of the business and to support community upliftment. "I often fall asleep with a potential design playing on my mind and then, in the moment of waking – that space between the sub-conscious and the conscious – it will come to me." Read Carrol's startup story here.

Bethlehem Tilahun Alemu is a woman passionate about leather, especially when it's designed and handcrafted by talented artisan craftsmen and women in her home country, Ethiopia. So much so, that Bethlehem, who has achieved great success with her global shoe brand soleRebels, has in 2015 launched a new business, Republic of Leather, which creates bespoke, handcrafted luxury leatherwear for men and women. Given Bethlehem's track record of success as a leading woman entrepreneur we are sure her new venture is headed for great things. With Republic of Leather, Bethlehem and her team are on a mission to deliver the most incredible bespoke leather wear experience. "Once a customer places their order, their bespoke designed leather wear piece will be hand crafted only for them by an amazing team of talented tailors using the finest luxury leathers and will be delivered to the client's door with in 21 days!" Read Bethlehem's startup story here.

Victoria Verbaan the founder of Victoria Verbaan & the Smoking Daxi is an established designer, artist and illustrator.  She works in a wide variety of artistic disciplines ranging from illustration and painting to the design of bespoke rugs, wallpaper, limited edition fine art prints, fabric and more recently, ceramics. Her commissioned artwork and fabric can be seen in local and international homes as well as restaurants and boutique hotels. Wallpaper Magazine recently named her as 1 of 20 reasons to visit South Africa. "I have always illustrated and have been a freelance illustrator, and I have always dabbled in small business ideas. Even when I was working in advertising and retail, I always had little business ideas such as putting my designs onto t-shirts or handbags and looking to retail them - I also did small ceramics. So, there were all these small stepping stones which I was taking and which eventually led me to take the entrepreneurial design plunge. So, in 2009, my brothers said to me, “You are passionate about textiles, you are passionate about product development, so why not just go for it”. So we decided to launch my product range at the Design Indaba in South Africa in 2009 and the business was launched officially as a result." Read Victoria's startup story here.

Keri Muller is the founder and creative force behind Simple Intrigue, a Cape Town-based company that produces wonderfully creative art, installations and decor items. Keri is a treasure hunter, hoarder, collector, browser, day dreamer, walker, and traveller. Simply put, Keri is a maker of gloriously original and truly beautiful 'must have' stuff. She folds, glues and cuts paper and old books into artworks, traditional origami shapes and more abstract pieces. Pop-up books and cards, delicate paper mobiles and a humorous range of sketch prints are all part of her retail range of products. Keri also works on commissions for writing projects and publications, develops new products for corporates, functions, weddings or as special gifts. "I love and respect the forests, I love trees, I love books, and when I came back to South Africa from Mozambique, I saw that the second-hand bookshops pulp and give away a lot of books that do not get sold. I also visited local dumps and landfills and saw the amount of waste that could be recycled, and so I was inspired to start making things from recycled books and other products." Read Keri's startup story here.

Lucy MacGarry is the founder of L’Mad Collection and creates genuinely wearable and highly desirable art by designing accessories and pieces of clothing made from 100% luxurious silk and printed with unique artworks by highly talented artists. The resulting products are truly unique and breathtakingly beautiful, and good enough to hang on a wall, not just on the body. "What I noticed in the gallery world is that art is often inaccessible for people from a price point of view, and also a little intimidating when they walk into a gallery space.  So, what I did was to bring artists together to work with me on creating a really high-end product, combining art and design, and working only with 100% silk." Read Lucy's startup story here.

Screen Shot 2015-02-28 at 2.29.41 PM.png

Karin Rae Matthee founded Cape Town-based Dear Rae Jewellery in 2010. She designs and crafts jewellery that celebrates beauty and simplicity and this translates into functional jewellery that can be worn every day or on special occasions. Karin studied a BA fine Art (Jewellery and Metal Techniques) at Stellenbosch University and then advanced her studies at the Pforzheim Hochschule in Germany. All of Karin's pieces are lovingly hand-crafted in her in-store studio under the watchful gaze of customers. "....a place like Cape Town attracts lots of tourists, and they want to buy items that are actually designed and crafted here in the country. In the business, we employ people locally and that is a big part of our idea behind the studio and the store." Read Karin's startup story here.

Akosua Afriyie-Kumi is the founder of AAKS, a company in Ghana that hand-crafts luxurious handbags from raffia and leather, using ancient weaving skills. Akosua started her business with the goal of introducing the world to her favourite weaving techniques done by the women of Ghana while also creating and igniting sustainable jobs for women. Akosua studied fashion at Kingston University London and she is connected to every stage of the design and production process to oversee and ensure that her company's products are imbued with the spirit and soul worthy of the A A K S stamp. "I absolutely love the freedom of creativity which comes with being a designer and working in a constantly evolving field which helps shape our visual world." Read Akosua's startup story here.

Juliana Nasasira is a talented Ugandan fashion designer who went from a career in property management to become a fashion brand builder. She is a testimony to the power of passion, drive and a real can-do attitude. Launched in 2012, Kwesh is a Ugandan-based fashion brand that creates ready-to-wear and bespoke apparel for both women and men. Juliana combines contemporary African-inspired design with skilfully crafted quality clothing. "Since the launch of Kwesh in Uganda less than 3 years ago, I have faced a lot of challenges that come with trying to start and run a fashion business, particularly in this part of the world. I got into fashion because I love the creative side of it, but I soon realised that it is very much a business. It is important to recognise early on that success requires a lot more than creativity." Read Juliana's startup story here.

Katherine-Mary Pichulik is the founder and Cape Town-based designer behind the Pichulik line of accessories. Katherine's wonderfully creative designs are inspired by her travels, artist friends, and the people she loves and admires. Pichulik's bold pieces are hand-made from rope and collected materials – anything from shell to semi-precious stones. Founded in mid-2012, Pichulik has grown in leaps and has been featured in local and international publications and adorning catwalk models in collaborative fashion week shows with local labels Laslesso, Stefania Morland and Loin Cloth & Ashes. "The whole ethos of the Pichulik brand is alchemy of transforming everyday materials, and through touch and craft and design, elevating them into something precious and covetable." Read Katherine-Mary's startup story here.

Ugandan sisters, Nahida and Nadia Bhegani who together with their childhood friend, Olga Mugyenyi are the founders of fashion sensation, DEF.I.NI.TION Africa. Their youthful energy promises an alternative approach to fashion, where everyday Ugandan life inspires each of their new designs. Their aim: to have products that are 100% African made, that redefine the market place, and importantly redefine the perception of 'African' fashion. They initially started out as a printing and apparel company, but over the past few years we've developed into a lifestyle brand, designing and producing a  line of women's clothing; a children's line; a homeware range, footwear, stationery and accessories, all with their unique brand style and ethos. "We aim to have products that are 100% african made. We want to redefine the market place. We want to redefine the consumer. We want to redefine the value of 'African'." Read DEF.I.NI.TION Africa's startup story here.

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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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