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the pride of Africa's women entrepreneurs

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Essential Read: From Gomba to the White House: The journey of an African Woman Entrepreneur by Rehmah Kasule

October 25, 2015 Melanie Hawken
Rehmah Kasule, author and entrepreneur

Rehmah Kasule, author and entrepreneur

This book is not just a story; it is a personal and business development tool that will practically teach you how to believe in yourself, learn how to dare to be different, to share, learn, and collaborate with others. It will teach you the power of networking, mentorship, and paying it forward. It will teach you that each one of us can make a difference and that you can achieve anything in life as long as you know who you are, believe in yourself, and have confidence.

"My vision is to create a new generation of African women leaders who are economically independent, socially responsible and politically active. Creating strong, quality women leaders will influence policies and create more programmes for the empowerment of girls and women, which will create a multiplier effect that will have a positive impact on many women on the continent."

The book will take you through the journey of an African woman entrepreneur who has travelled from a small remote village of Gomba in Uganda to the White House in Washington, USA. Though based on true life experiences, this book is not just a story; it is a personal and business development tool that will practically teach you how to believe in yourself, learn how to dare to be different, to share, learn, and collaborate with others. It will teach you the power of networking, mentorship, and paying it forward. It will teach you that each one of us can make a difference and that you can achieve anything in life as long as you know who you are, believe in yourself, and have confidence. Whether you are man or woman, younger or old, whether you are in Mumbai, Guatemala, Singapore, Seattle, Milan, or Liberia, this story has a common thread that binds us as human beings: belief, dreams, and hope. We are all natural winners, but although we have automatic levels of self-confidence and belief as children, these can often be lost as we grow up. Rehmah Kasule is a true testimony that your background does not determine your future; the power is in your hands to design your destiny. She shares practical tools, which have enabled her to rise from mere survival to success and significance beyond her dreams. If you are not sure of your next step, by the time you finish this book, you will be a go-getter. For the aspiring entrepreneurs, it will give you easy steps on how to become your own boss.

 

"My father died when I was eight years old, and at a young age I saw my mom turn one shilling into 100 shillings. Her philosophy was that richness comes from the heart. It isn’t about how much money you have but how you use what you have efficiently."

About the Author

Rehmah Kasule is an International Award Winner - Goldman Sachs/Fortune Global Women Leaders Award Winner 2014, TIAW-World of Difference 100 Awards 2011 Rehmah Kasule is a Chartered Marketer, an Entrepreneur owning a marketing agency, Century Marketing and she is the Founder of CEDA International specializing in education, mentoring, leadership and entrepreneurship. She is a Certified Trainer and Enterprise Development Expert Consultant with International trade Centre, European Investment Bank and African Development Bank. As an International Motivational Speaker, she has spoken at TEDx, World Islamic Economic Forum, Fortune Most Powerful Women's Summit and the UN High Level Dialogue on Financing for Sustainable Development. She spearheaded the designing of the National Export Strategy - Gender Dimension, a national initiative that mainstreams women into the export sector. She has a vision of “creating a new generation of women leaders who are economically independent, socially responsible and politically active.” Her work was recognized by President Barack Obama at the Presidential Summit on Entrepreneurship in 2010, won The International Alliance for Women, World of Difference 100 Awards 2011 and the Goldman Sachs/Fortune Global Women Leaders Award 2014. Amanda Ellis, a gender specialist described Rehmah as “an African Light House” which is guiding the future generation. Recognized by the Kabaka – the King of Buganda, Rehmah joined the Buganda Kingdom Lukiiko (the Parliament) earning her the prestigious title – Owekitibwa (Honorable). Rehmah is an ALI/Aspen Leadership Fellow, a Synergos Senior Fellow, a VV Lead Fellow, and is a member of the Organization of Islamic Corporation-OIC Think Tank for Peace, Security and Mediation. Rehmah sits on local and international boards including New Faces New Voices, a Graça Machel initiative that promotes women's financial inclusion and leadership.

Websites  http://ceda-uganda.org    http://www.centurymarketing.co.ug

"Life isn’t about me, it is about everyone else around me. In my organisation, we emphasise the concept of paying it forward. We can all invest in others by using the saying that ‘leadership is like a candle – one can light many without losing its glow, but together they create more light and better heat’."


Why LoA loves it….

There is something special about those women entrepreneurs in Africa who genuinely believe in the power of paying it forward, mentoring, supporting others, and creating opportunities that will uplift those around them. The inspirational Ugandan author, social entrepreneur, and passionate advocate for women and children’s upliftment, Rehmah Kasule, is one such person. It is quite humbling to look at the amazing impact that one woman can have on so many thousands of lives because of her vision, passion and absolute belief in making change happen - she is a real inspiration! --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
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CELEBRATING 10 YEARS


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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
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Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
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African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
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Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp
Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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