All In Start-Up is a lifeline for entrepreneurs who are thinking about launching a new idea, or for those who have already started, but can't seem to generate the traction they were expecting.
All In Start Up is a unique book that looks at the familiar challenges and issues around customer development, lean principles, testing assumptions and finding worthwhile problems to solve. But just as much, it spends a lot of time on the dilemmas, trade-offs and struggles that entrepreneurs face each day in chasing their business building dreams. Interestingly, it is written in the form of a novel, following the story of an entrepreneur whose company is up to its neck in debt. One day, he gets a ticket to the World Series of Poker where he meets a fellow female entrepreneur, and together they have nine days to turn his fortunes around before his business is shut down and he has to make his employees redundant.
All In Startup is more than just a novel about resisting temptation at the poker table and fighting to save a company. It is a practical guidebook to the ups and downs of launching a new idea or starting a business, and along the way, experiencing hurdles that need to be overcome if elusive entrepreneurial success is to be found. All In Startup demonstrates exactly what factors separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. It is a book that uses the analogy of poker, personal relationships and significant life challenges, to prepare any would-be entrepreneur for that "all in” moment, ensuring that the poker chips are pushed into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking any entrepreneurial idea so that success appears almost lucky.
“All In Startup” is written in the form of a novel about a man whose company is wildly in debt and who gets a ticket to the World Series of Poker. While he’s there he meets a female entrepreneur and together they have nine days to turn his fortunes around.
About the Author
Diana Kander is a successful serial entrepreneur, having created and sold several businesses, an academic and originally an attorney, leaving a successful practice to launch her first enterprise. She is also a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. She is also a sought-after public speaker, consultant, and writer, and advices both start-up founders and Fortune 500 executives on her methodology for launching customer-focused products and services and developing an entrepreneurial mindset throughout an organization.
Visit Diana's 'All in Startup' website.
Why LoA loves it:
The unique fiction format of this book draws you, as the reader, into the lives of the main characters. As a result, it takes you on a roller-coaster of experiences and emotions as an entrepreneur, giving you an insight into the challenges faced, and the solutions required, to make a successful business happen. A great read from beginning to end, and one that makes you reflect on your own entrepreneurial journey, with its ups and downs. -- LoA Editor