Pick up any magazine or newspaper, or flick through the reports from some of the leading entrepreneurial conferences this year, and the rise of impact investing continues to be a key talking point. A number of interesting industry shifts seem to be indicating a new direction for impact investing in the year ahead. One of those shifts seems to be in the area of wealth transfer, where it’s estimated that in the US alone, around $40 trillion in wealth will be transferred over the next 30 years to women and millennials. Both of these groups have expressed strong interest in investing aligned with their values, with millennials demonstrating they are deliberate about the social impact of their retirement funds.This could signify an interesting potential opportunity for women owned businesses in Africa who are looking to find socially responsible global impact investors to support the continuing growth and development of their businesses. Increasingly, investors are also focused on ensuring that they are “actually doing good” and that their investments are having a positive social or environmental impact. This industry shift could prove to be a real ‘win-win’ for both women owned growth businesses and investors alike.

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