Visibility is key to breaking into new markets

The success of last month’s Start-Up Night! Africa event in London was an impactful example of what happens when you create an effective platform where Africa’s high potential women brand builders can showcase their businesses to the right audience. The keyword is Visibility! Getting access and breaking into new markets is always tough, but when you can grab the attention of audiences and customers because they are seeing your brand at first hand, and your products being presented and endorsed by the right people, that is powerful. Achieving visibility for your business and products is not something simply reserved for the big brands. As entrepreneurs we can all work on this aspect of the business, each and every day, it should be at the heart of the marketing strategy. Whether it’s paid-for advertising, or celebrity endorsements, or sales and marketing events, or speaking gigs to get the word out, it’s all about getting there and getting noticed. So let’s all make Visibility a key objective as we build our businesses and brands this year.