How effective is your sales funnel?

We all know that sales are key to a successful business, but how effective is your sales funnel? An effective sales funnel is the process a client or customer takes with you and it means understanding their business journeys, their pain points and their problems that need solving. The key is to have multiple offerings for a sales funnel that cater to the needs of your customers, and that also retain them. For example, offering an incentive, such as free advice or tips sheets on a particular subject, to sign up to an email subscription list; or a free webinar that will excite your customers and build your customer base; or a free product or consultation which will open up sales opportunities for future business. A great sales funnel is like a ladder - it’s all about understanding your customers’ needs and providing solutions, one rung at a time.