Lose the hard sell and tell your brand story instead

There has been lots of talk over the past few years about harnessing content marketing to connect customers with brands. And, it’s certainly been seen that if you want to really engage with customers, there is nothing more powerful than storytelling to share authentic and honest stories that resonate with those customers, sharing how your business was born and what it stands for. These days, the hard selling of products and services is becoming exactly that - hard - and with target markets such as millennials, it is somewhat of an alien concept. Storytelling and connecting at an emotional level with potential customers is a really powerful marketing tool that people can relate to at a human level. It stands to reason that if everyone in your company and team knows and tells your brand story consistently, customers will better relate to it, and as a result, feel they are buying products and services that align to their own personal values and interests. So, spend time writing and sharing your brand story with everyone that is an ambassador for your company and brand, and use that story to make that vital emotional connection with your current and future customers.